I’ve noticed a trend this year in that I’ve seen a lot more ‘premium’ vodka brands come out and hitting the scene. The latest one did catch my eye, and with its gold plating, I’d be surprised if you missed it yourself!
So Au vodka, lets dive in.
The second noticeable icon to the look of the bottle is that the brand name is written in the chemical element of gold itself, the symbol Au and atomic number 79. Within each bottle, the vodka itself grows from English grain that is combined with spring water and distilled five times.
But to reflect the brands image, the vodka is filtered using at first traditional charcoal, but soon after it hits a high pressure filter chamber that contains gold. Gold is seen to have mineral properties that offer a smooth and velvet taste, and Au say that they are using one of the only gold filtration processes in the world.
Once created, the vodka is housed within gold coloured glass bottles from Italy and adorned with a hand crafted pewter label.
But how does it fare? Well below, I give to you my tasting notes –
Au – 40%
On the nose, a clean, soft grain aroma with subtle fresh bread. A sharp hit of light citrus upon the palate, growing to a lemon rind profile. Smooth, with hints of fresh coriander coming through on the lingering finish.
More flavour than expected, which is a good sign, and I can see it working well within something like this –
50 ml Au Vodka
35 ml Lime Juice
30 ml Brown Sugar Syrup
Dash of Lemonade
Build in a tumbler over hand-cracked ice. Stir well, top with lemonade and garnish with a sprig of mint and lime wedge.
An interesting addition to the premium vodka category, one that from what I can tell, is not just for the sipping crowd either, which can be a great move depending on how they position themselves in the market. One for the drinks cabinet, even if it is to say you have a vodka filtered with gold!
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One thought on “Au”
Looks amazing, saw it in Selfridges the other day, going to buy it next time I’m in store.