London Beer Week Is Back With A New App

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London Beer Week has gone digital with a brand new DrinkUp.London app. Free to download, the app is the key to unlocking all this year’s festival has to offer. You no longer need to collect your festival pass in the form of a wristband, instead it will be available to download through the app – meaning more people, less waste and a broader celebration of our capital’s brewing scene.

In addition to purchasing your week-long Festival Pass, for just £10, you can purchase tickets to other London Beer Week events through the app and website. All of these tickets are stored in your digital wallet for easy accessibility – no more print outs or scrolling through email to find your tickets.

Other functions of the app include, the ability to create your own unique London Beer
Week schedule from the myriad of events throughout the week, and an interactive map that shows all the bars participating in the festival and their offers based on your precise location in the capital.

BEER TOURS

You spoke and we listened, so this year’s LBW is bringing it back to where it all began, in the bars and taprooms that make our capital such a great beer-drinking city. Festival Pass holders can access £5 beer flights or boilermakers all week long at cherrypicked partner bars across the city. Each flight is specially curated by knowledgeable staff to showcase a unique aspect of brewing – be it certain styles, ingredients or heritage.

Festival Director, Ali Dedianko says, “We are glad to be taking LBW back to its roots by celebrating the incredible venues that make London one of the world’s truly great beer-drinking cities. Dozens of new breweries have opened their doors around the capital this year and there has never been a more exciting time to be celebrating beer.”

London Beer Week 2018 will also feature events such as beer pairing dinners, brewery tours, launch parties, and in-bar promotions brought to you by beer brands big and small.

Beer lovers across the capital can find out more about the festival and purchase tickets for all events online at http://www.DrinkUp.London.

 

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Bulleit Frontier Whiskey At London Beer Week 2017

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This year, Bulleit Bourbon will once again be the frontier whiskey of choice for beer enthusiasts as it pops up at bars and locations around the capital throughout London Beer Week 2017.

Over the course of London’s largest celebration of beers, ales, lagers and ciders, a selection of top bars will be serving limited edition Bulleit cocktails, all of which include beer as a key ingredient. At Hopscotch on Brick Lane, a spicy Ginger Bulleit will be on offer, comprised of Bulleit, Hop House 13, ginger, lemon and malt, as well as a shorter, headier concoction of Bulleit Hop House 13 Syrup and Campari in the Beer-vardier at Found. In addition, East London hotspot, Peg + Patriot will be serving up an unusual mixture of Bulleit, Hop House 13, Campari and Wermurtlich, finished off with a clarified banana syrup. These limited edition cocktails with Bulleit and Hop House 13 lager at their centre, showcase the complimentary tasting notes of spicy Bulleit when combined with the flavoursome maltiness of premium beer.

Additionally, Bulleit will continue to champion the iconic Boilermaker serve at the The Beer Edit directly in the epicentre of London Beer Week 2017. Running across three days from the 16th-18th March, The Drink Up Bar will be playing host to a selection of whiskies, giving guests the opportunity to upgrade any of the beers on offer to a Boilermaker serve. Due to its unusually high rye content, Bulleit is the perfect match for the distinctive flavours of the various craft beers on offer, which include Southwark Brewing Co, Cotswold Cider Co, Umbrella Brewing, Canopy Beer Co, Badger Beer, Courage SE1, Renegade Brewery and Gosnells London Mead, all at £3, with a boilermaker upgrade for £2, exclusively to LBW wristband holders.

London Beer Week is a true celebration of beers, ales, lagers and ciders alike, set against the backdrop of the capital. Running from 13th-19th March, the festival provides the perfect backdrop to enjoy Bulleit Frontier Whiskey alongside some of the world’s best beers.

@BulleitUK #BulleitBoiler #bulleitlondon

@DrinkUpLDN @LDNBeerWeek #LBW16