R. St Barth has changed distribution after 4 years in the UK market. Emerging distribution company Bohemian Brands of London is a new fit for R. St Barth due to its focus on small batch, leading brands.
R. St Barth is also pleased to retain its UK Brand Manager in Dave Marsland of Drinks Enthusiast.
With the owners of R. St Barth having spent a significant time in Manchester, it was important to continue the partnership, whilst also growing its audience with a new national distributor in Bohemian Brands.
“I’m looking forward to working alongside Bohemian Brands and their team in driving the awareness of the Agricole category, with R. St Barth as the driving force across the UK to consumers and bartenders alike”. – Dave Marsland
Julian Piler of Bohemian Brands went further stating “This is a fabulous opportunity for all of us. R. St Barth is an extremely versatile brand and we can’t wait to spread the word!”.
“We are excited to have Bohemian Brands on board as we look to spread to new heights across the UK. The retention of Dave too in this new exciting phase of our work will bring forth an exciting time for R. St Barth”. – Mikael Silvestre, owner R. St Barth.
Everyone loves a celebrity producing a spirit. Dan Aykroyd’s Crystal Head have been in the news lately becoming the official vodka of The Rolling Stones 50th Anniversary, with much fanfare, cocktail competitions and events. Footballer Mikael Silvestre decided to follow in Dan Aykroyd’s footsteps and be behind a rum from the island of St Barts, creating one of the most talked about portfolios in a while – Rhum St Barth.
So how is it created?
Rhum St Barth uses sugarcane from damp volcanic earth that is harvested and cut by hand between March and April. The cane fibres are opened and crushed to facilitate the juice extraction and then pressed before the resulting vesou (juice) is carefully filtered, then put into fermentation vats. The fermentation process takes place in the open air and begins about an hour after the sugarcane has been pressed. The open air and environment contains natural yeasts that convert the sugar in the juice into alcohol, a process that takes usually between 24-48 hours. Once fermented, the liquid is distilled in a column still where once heated between 78°C and 92°C, the alcohol vapors are collected and condensed to create rhum.
When it leaves the column still, Rhum St Barth rhum agricole is then stored for 12-months in stainless steel vats, and the alcohol content is gradually bought down to 50% (from 60 to 70%) by adding water. Once ready for maturation, they use barrels that were previously used for maturing bourbon, Cognac or whisky, and have undergone re-charring.
So how does the range fare? Well below, I give to you my tasting notes –
Rhum St Barth Cool (Blanc) – 50%
Limited to 23,000 bottles per year. Smooth corn notes with slight citrus on the nose. An oily texture on the palate, with sharp citrus dicing through at times. A long, slightly sweet lingering finish that dries a little but freshens on each breath.
Rhum St Barth Chic (Ambré) – 40%
Aged for 4-years in re-charred Bourbon barrels and limited to 5,000 bottles per year annually. A soft blend of subtle spice and vanilla on the nose with a slight hint of toffee following. Very smooth on the palate with a slight sweetness developing. A little dry on the finish, with slight spices lingering.
Rhum St Barth Authentique (Hors d’âge) – 43%
Aged for 12-years in oak barrels and bottled in early 2011 unfiltered. Individually numbered, the rhum is limited to 2,000 bottles per year globally and housed in a collectors box.
Rich sugar and vanilla on the nose with hints of plum darting in. Incredibly smooth on the palate with lots of dried fruits and subtle spices blending well. Sweet vanilla dominates the finish as it lingers for a long, long time.
I’d highly recommend the range to be sipped, although you could always try one of these –
40 ml Rhum St Barth Cool
2 teaspoons Rhum St Barth cane sugar
Small wedge of fresh lime
Put the sugar in a cocktail glass, add a good squeeze of lime juice, leave the wedge in the glass, pour the rhum and stir.
Or maybe their signature cocktail –
1/2 lime quartered
1/2 sprig of chopped lemongrass
6cl. Rhum St Barth Cool
20 ml sugar syrup
Muddle the lime and lemongrass in a highball glass. Add Rhum St Barth, sugar syrup and ice. Build drink by adding 1/3 of the glass cranberry juice, 1/3 of the glass apple juice and top with ginger beer.
An absolutely fantastic range of rhums here, with the standout being the Authentique. Well worth a purchase if you ever come across them in a bar, and even splashing out for your own drinks cabinet. Don’t let the price put you off, seriously.