I’m always on the look out for new and exciting products to try, and one in particular has apparently been causing a stir down in London town. The following is the latest press release from them detailing their latest achievements –
Jax Coco is excited to announce their recent listings in multiple London venues.
Premium coconut water brand Jax Coco is now available in the Eurostar Lounges, Ricker Restaurants and at Maybourne Group hotels. The popular and hydrating drink has also just become available at Michelin-Starred Tom Aikens Restaurant in Chelsea, taking the hospitality industry by storm.
As well as offering Jax Coco as a soft drink or mixer in Ricker Restaurants (E&O, XO, Cicada, Eight over Eight, La Bodega Negra and also the newly opened Casa Negra in Shoreditch), La Bodega Negra have also found innovative ways to incorporate Jax into their menus where the product now features on the ever impressive cocktail list. Head to the Soho eatery and try the ‘Jax Cooler’ for £5.50, a refreshing non-alcoholic cocktail with a vanilla twist.
British Luxury 5* hotel operator the Maybourne Hotel Group is the perfect fit for a premium product like Jax Coco. The group stocks the hydrating drink in the mini bars at iconic London venue, Claridges, allowing guests to enjoy Jax Coco from the comfort of their rooms.
Jax Coco, a hydrating 100% pure coconut water drink which provides a tasty alternative to water, is packed full of goodness for the body and soul. Produced in the Philippines from the finest coconuts, Jax Coco contains no added sugar or sweeteners and supports the immune system by removing toxins and increasing the body’s ability to absorb nutrients. The stylish glass bottles of Jax Coco designed by Alasdhair Willis, husband to Stella McCartney, make Jax the perfect drink when dining out.
So what’s all the fuss about then? Well below, I give to you my tasting notes –
Jax Coco – 0%
Aromas of light coconut on the nose, with a very soft offering on the palate. Aromatic flavours of coconut creates a creamy texture that short but refreshing.
So this versatile mixer has been promoted as not only a refreshing drink on its own, but also good enough to be a part of some of London’s elite cocktail menus. Well with recipes like this, I’m not surprised * –
Jax Cold Fashioned
Pour bitters into a boston glass and add a dash of plain water. Fill the glass with ice cubes and add Jim Beam, then stir. Strain into chilled coupette, then garnish with ice ball.
Who thought coconut could be used with a classic such as an Old Fashioned? If you like your coconut, it’s definitely worth a try, and i wouldn’t be surprised if you started to see this within your local bars. If it’s catching on in London, it’s on its way round the UK.
* Cocktail courtesy of Lifestyle Asia
© David Marsland and Drinks Enthusiast 2013. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.