Sailor Jerry is taking a bold step. For the first time in UK history, it is launching an initiative to show bartenders some appreciation for all that they do for its patrons. The spiced rum brand is campaigning for 100,000 signatures to bring a petition to parliament and have Bartender Appreciation Day (B.A.D.) recognised as an official holiday in the UK – yes, a day off for bartenders.
B.A.D., a day to celebrate the tradition and expertise of bartending is already celebrated with various events in America, Finland, Australia and France. The U.K is now joining this initiative by encouraging people to give bartenders an appreciation toast and sign the petition at a dedicated Sailor Jerry website,www.bartendersday.co.uk.
Recent consumer research commissioned by the UK’s number two spiced rum¹ revealed half of bartenders feel under-appreciated by UK drinkers. Over 60% named customers waving cash and clicking their fingers as the worst consumer habit. Actions speak louder than words, so Sailor Jerry has also launched a search for the ‘Nation’s Favourite Bartender’. Consumers can nominate their number one bartender by going to http://www.bartendersday.co.uk. The winner with the most votes by 31st August will be crowned The Nation’s Favourite Bartender and win a trip to the Sailor Jerry House in Austin, Texas in 2015 as well as a Sailor Jerry Presents gig in their hometown. The top 20 will also receive a special limited edition Sailor Jerry Cocktail kit.
Brand Ambassador for Sailor Jerry, Emma Listenhouse will be visiting cities throughout the UK to say thank you and reward bartenders with random acts of kindness, such as a free taxi ride home, pizza deliveries and Sailor Jerry clothing. A team of Sailor Jerry B.A.D. girls will also be raising awareness of the nationwide activity in Manchester, Brighton, Bristol and London to boost signatures for the Bartender Appreciation Day petition and help find our Nation’s Favourite Bartender.
For more information on the B.A.D. petition and the search for The Nation’s Favourite Bartender, visitwww.bartendersday.co.uk and follow @SailorJerryUK #BartendersDay
DRINKS ENTHUSIAST 