Glenfiddich, the UK’s number one single malt Scotch whisky, has launched its annual Malt Mastermind competition. From today (1 June), bartenders are able to enter the contest which requires them to demonstrate creativity, knowledge and showmanship by creating a serve using Glenfiddich 12 Year Old, Glenfiddich 15 Year Old or Glenfiddich 18 Year Old.
The entry process will be open until 23 August. To enter Malt Mastermind, bartenders should visit http://www.glenfiddich.com/maltmastermind
Last year’s winner, Ali Reynolds from Hawksmoor Spitalfields, has been invited back to defend his title. Ali will be pitted against nine other hopefuls for the crown of Malt Mastermind 2015.
The competition will be held at the Glenfiddich Vaults at Voltaire in Central London on 14th September 2015. As well as serving up their signature drinks, the finalists will also take part in a quick fire buzzer round – testing knowledge on both the serious and more light-hearted side of all things whisky.
Competitors will be judged on creativity, execution and presentation skills, appearance, nose, taste and finish. The winner will enjoy a VIP trip to the Glenfiddich distillery where they will try some rare expressions and have’ access all areas’. In addition, they will take home a trophy and £1,000.
Follow the competition @GlenfiddichMM #MaltMastermind