Sailor Jerry Rips Through The UK In Search Of The Ultimate Road Trip

Sailor Jerry

William Grant & Sons UK brand, Sailor Jerry, recently came up with the ultimate road trip across the UK: The Ride 2015. The 15-night road trip left London in August with a custom built Sailor Jerry Harley Davidson Panhead, along with full convoy of other bad-ass bikes, and featured a stellar line-up of Sailor Jerry favourites including live music, roaring engines, great grub and the odd Sailor Jerry throw down chucked in for good measure.

Dave Hort, William Grant & Sons UK Senior Brand Manager for Sailor Jerry commented: “All William Grant & Sons brands stand for something that makes them truly iconic. As a brand, Sailor Jerry honours The Man himself – Norman Collins: his attitude towards life, ideals of hard work, and high standards of craftsmanship. The Ride 2015 was all about rallying a group of authentic, straight-talking, freethinking people to help map out the experience of a lifetime: Sailor Jerry style.”

With a bike crew including pro BMXers, hugely talented tattooists, photographers, designers, music promoters and, of course, fearless bikers – The Ride 2015 left no BBQ joint or bustling bar unturned, scoping out the coolest spots in the UK with a whole host of hellraising events en route. From the Sailor Jerry street party in Nottingham, to checking out the new Livingston Skatepark in Edinburgh, to kicking back at The Trip Out in Bedford – Sailor Jerry has condensed the best places to visit in the UK into one ultimate bike route.

As part of the ride, Sailor Jerry Presents shook up Brighton, Manchester and Glasgow with a cracking line up of live performances to impress music fans. And at the finish line? Danny Cheetham’s kick-ass Sailor Jerry BBQ menu being served up at food and music festival, Grillstock – which included Sailor Jerry Rum marinated Spam fritters, topped with papaya, chilli, Sailor Jerry Rum and pineapple pickled slaw, American cheese and a fried egg, all served in a toasted brioche bun and drowned in BBQ Sauce.

Leading the pack was James Jordan from Kingdom of Kicks who said “Riding with Sailor Jerry was an epic experience. Biking is a huge passion of mine and The Ride was all about kick-ass riding on a killer Harley Davidson Panhead, scenic pit stops and good ol’ banter. I’ve ridden a number of routes across the world but the UK makes for one mean ride and it’s definitely something everyone should add to their bucket list!”

Want to live the Sailor Jerry brand? Unplug from the day job, jump on a bike and discover your wanderlust across the UK with help from The Ride. For more information and the route map visit

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