Glenfiddich Festival Experiment #3 Returns to Celebrate Bartenders Across the UK and Beyond


This weekend saw the return of the legendary Glenfiddich Festival Experiment for round three. Bigger and better than ever before, this year’s festival welcomed more than 1,200 members of the on-trade from around the world to celebrate the bartending industry.

The private two-day festival was first launched in 2017 as a thank you to the Scottish hospitality industry for its continued support of Glenfiddich, and to celebrate the brand’s experimental nature. Since then it has tripled in size to become the UK’s largest festival for the on-trade community, with tickets coveted by bartenders everywhere.

Guests were treated to immersive entertainment and brand experiences designed to help drive forward their own ability to experiment and push the boundaries in their careers, whilst still keeping the appreciation for the hospitality industry at the heart of the celebration.

This year the festival opened its doors even wider, welcoming guests from across the UK and even a few from further afield. More than 450 bartenders from London, Newcastle, Manchester, Liverpool, Leeds, Bristol, Brighton, Cardiff and Dublin joined the party, along with an international contingent from around the world. Scottish Brand Ambassador Mark Thomson and National Brand Ambassador to England & Wales Alex Walker were joined by their global counterparts from South Africa and the US to help host this now iconic celebration.

Year three brought more education than ever for attendees, with coopering demonstrations and talks from Malt Master Brian Kinsman on the Main Stage, who lifted the lid on his role, the brand and the industry in a live Q&A. Guest speaker Fabiano Latham, UK Reyka Ambassador, discussed ‘Adventurivity’, in the Tipi Lounge, coaching guests on maintaining health and wellness in the hospitality industry. Guests had the chance to take part in whisky tastings led by the Glenfiddich Brand Ambassador team in a dedicated tasting tent and 450 lucky festival-goers had a chance to tour the Glenfiddich distillery in all its glory.

The Main Stage saw Glenfiddich Festival Experiment Veterans Twin Atlantic take to the stage for their third year, whilst Franz Ferdinand gave their debut headline performance with fan favourites including Take Me Out and No You Girls. Other acts to grace the big top over the two days were: Fatherson, The Snuts, Be Charlotte, and The Ninth Wave.

Twin Atlantic said: “It’s great to be part of something that’s so closely associated with excellence in Scotland, and it’s really exciting to see a new idea for a music festival start to really take off.”

The Tipi Lounge, with panoramic views overlooking the Glenfiddich distillery hosted live comedy from Christopher Macarthur-Boyd and Paul Pirie as well as musical performances from: Hyyts, VanIves, Walt Disco, Aaron Smith, Tom Hamilton, Bongo Steve, and Gordon James & The Power.

Both nights finished in style at the Forest Stage which saw late-night sets from Spencer Mac and Jeremy Healy as well as DJ battles between Glenfiddich Brand Ambassadors from the UK, US and South Africa.

Across the festival site, bartenders found themselves on the other side of the bar being served with a selection of Glenfiddich cocktails, with crowd favourite the Stag Colada providing tropical vibes with its lime, pineapple and Absinthe flavours blended with Glenfiddich Our Solera 15. A wider selection of amazing food was provided by The Pitt’s independent street food vendors including The Buffalo Truck, Ròst Eats and The Fire Pitt.

Turtle Higgins, bartender at Abandon Ship in Dundee, commented: “The Glenfiddich Festival Experiment is one of the highlights of the year for many people within the industry. I’ve been lucky enough to see it grow from its first inception and the amount of work that goes into organising behind the scenes is mind-boggling! The festival is a testament to Glenfiddich and how much they want to make this the best possible experience year on year. And the music? I’m still smiling two days later… every band was amazing!”

Mark Thomson, Glenfiddich’s Ambassador to Scotland, commented: “As a Glenfiddich Ambassador, I want as many people as possible to experience the brand and its maverick ethos of pushing the boundaries. The Glenfiddich Festival Experiment has grown from 350 bartenders in its first year to over 1,200, retaining the same purpose throughout; to have fun and educate. This year’s festival had both in abundance and I couldn’t be more proud of not only how all the guests interacted and enjoyed the event but of every member of the team that made it so special.”

Alex Walker, National Brand Ambassador, commented: “Attending my first Glenfiddich Festival Experiment was a huge honour. It’s fantastic to be able to say thank you to our wonderful industry friends from across the country and around the world. And to see how it has grown into the biggest festival of its kind is truly mind blowing.”


Florence Opens Its Doors To The Fourth Edition of the Florence Cocktail Week

Cocktail week D1-79

Following the success of its past editions, Florence Cocktail Week (FCW) will make its return from the 6th to the 12th of May. Founded and organized by Paola Mencarelli and Lorenzo Nigro, the weeklong event dedicated to mixology “Made in Florence” serves up a sundry calendar consisting of master classes and night shifts, featuring Italian and international guests, round tables and gatherings aimed at professionals and enthusiasts.

Now in its fourth edition, FCW has established itself as the most anticipated spring event by international and local mixology professionals and cocktail lovers, boasting an always-richer schedule. All of this is made possible thanks to the support of important sponsors and partners, such as Campari, Fratelli Branca Distillerie, Ginarte, Marchesi Frescobaldi, Martini&Rossi, Michter’s, Molinari, Plantation Rum, World Class Diageo and more.

FCW selects the best cocktail bars in Florence and Tuscany, and is backed with the patronage of the Municipality of Florence, which will also act as a partner for the celebration of the 100th Anniversary of the Negroni, the historic Florentine cocktail renowned worldwide.

During the FCW, every night is a party that brings a vivacious vibe to the city’s establishments, all easily reachable by foot or by bicycle (the Mobike service is available, as always). Thus, everyone can enjoy a completely safe mixology experience – based on personal tastes and preferences – in the unique and evocative surroundings of Florence. All of the events and master classes are free-of-charge and open to the public, with the only cost being that of the cocktails.

30 cocktail bars in Florence have been selected to participate in the 2019 FCW – with an increase compared to 2018 – and each establishment will present a cocktail list featuring 4 cocktails crafted for 4 special categories: a Signature Cocktail (a Negroni with a twist), a RiEsco a Bere Italiano, an I Love Bitter and a Green Drink, for which bartenders are given free rein to their creativity to whip up enticing mouth-watering concoctions.
Quality drinking and drinking responsibly will be the common thread between all of the moments of this densely packed weeklong event.

Le novità del 2019

Round Table on Negroni, with the patronage of the Municipality of Florence

Saturday, May 11, there will be an institutional Round Table by the title “The Century of Negroni. History, protagonists and evolution of the most loved Italian cocktail in the world,” with the patronage of the Municipality of Florence, to celebrate the 100th anniversary of the Negroni. Doing the honours will be Luca Picchi, author of the book “Negroni Cocktail, leggenda italiana,” and some of the most prominent experts of the Italian and international mixology scene: Fulvio Piccinino, Manager of, expert and writer of Italian spirits, Alessandro Pitanti, Campari Academy Brand Ambassador, Roberta Mariani, Martini Global Ambassador, Mauro Mahjoub from Münich, known in the trade as the “King of Negroni”, and two icons of Italian bartending in London, Salvatore Calabrese “The Maestro” and Peter Dorelli, Educational Officer and National Ambassador UK Bartenders Guild. Guests of honour Jared Brown and Anistatia Miller from London, and David Wondrich from New York, among the main authorities worldwide on cocktail history. The event will be moderated by Federico Quaranta, radio and television host.


Tuscany Cocktail Week | TCW
For the very first time, FCW will also include a selection of 49 Cocktail Bars in Tuscany, which, starting from the week ahead of the event will each present a craft cocktail list consisting of 3 drinks: a creative Signature Cocktail, with which the bartenders will take part in the Final Contest, a Negroni with a twist (to celebrate the 100th anniversary), and an I Love Bitter (Amari/Bitter). At the Final Contest will participate only 10 cocktail bar (1 each city).
FCW Awards Ceremony
The yearly Contest starring the best Florentine bartenders will be substituted with the FCW Awards Ceremony. A party will be held on Sunday May 12th, and for the occasion sponsor companies will award the winning bartenders and cocktails for the different categories.

The final day of this edition is Sunday May 12th, which will also feature the second edition of RiEsco a Bere Italiano, the first edition of the Final Contest of the Tuscany Cocktail Week, the not-to-be-missed Under 25 Young Talent Contest, and the highly anticipated FCW Awards Ceremony.

Not-to-be-missed events

As for previous editions, prominent personalities from the Italian and international mixology scene will take part in the weeklong event, working alongside local bartenders during a series of master classes and night shifts.

Matteo di Ienno, head bartender of Locale Firenze, and Federico Pasian, head bartender of Quaglino’s London, will kick off the FCW on Sunday, May 5 at Locale Firenze serving up a cocktail list dedicated to the 100 years of Negroni, “Peter and Camillo back in Florence.”

But that’s not all, with more exciting events at Locale on Tuesday, May 7 with Antonio Naranjo, Bar Owner of Dr. Stravinsky, Barcelona, and on Thursday, May 8 with “World Class meets The Clumsies” (by World Class Diageo), featuring Vasilis Kristizis of The Clumsies, Athens – 7’ World’s 50 Best Bars 2018.

On Monday, May 6 visit the terrace of Hotel Kraft will host an aperitivo by Marchesi Frescobaldi, while the OOO, The Student hotel Florence will get ready to shake things up with “Bar Milano” (by Martini&Rossi), an event dedicated to Milanese mixology, featuring 11 of the best cocktail bars in Milan, in collaboration with

Guglielmo Miriello, Bar Manager of Ceresio 7

Camilla Bosatelli, Barlady of 1930 Cocktail Bar

Marco Russo Co-Owner of Mag Cafè, 1930 Cocktail Bar, Backdoor43, Barba, and Iter

Federico Volpe, Bar Manager of Dry

Sossio Del Prete, Bartender of Octavius Bar at The Stage Milano

Yuri Gelmini, Co-Owner of Surfer’s Den

Ivan Patruno, Bar Manager of Bulk Mixology Food Bar

Luca Marcellin, Owner of Drinc. Cocktail & Conversation

Mattia Pastori, Owner and Founder of Non Solo Cocktail

Patrick Greco, Bar Manager of Bulgari Bar

Teo Rizzolo, Head Mixologist of Mandarin Bar & Bistrot


And on Wednesday, May 8 the same location will host a selection of the best bartenders from the

Forte Cocktail Week in Versilia.


Tuesday, May 7 will see Paolo Sanna, Bar Manager of Banana Republic in Rome at Rex for

“Scotland Breeze” (by Molinari), and Wednesday, May 8 Francesco Pirineo, Brand Ambassador

Plantation Italia, will be at Santarosa Bistro for “Cheese pairing with Plantation Rum: an unprecedented encounter between rum and cheese” (by Plantation Rum)


Thursday, May 9 at Palazzo San Niccolò, Luisanna Messeri, writer and television pop chef, will give a talk on Caterina de’ Medici and the tradition of Tuscan spirits, titled “Caterina’s Chests. A short, alcoholic history of a Queen;” which will be followed by an aperitivo by Cultural Salon featuring the works of Florentine artist and designer Marina Calamai.


Friday, May 10 Belmond Villa San Michele will host “Drink your habitat,” with botanist Caterina

Candia and bartenders Erica Rossi and Bledar Ndoci (by Fratelli Branca Distilleries), while at

Empireo of the Plaza Hotel Lucchesi palates will be soothed at “The versatility of Ginarte” (by

Ginarte) with Filippo Sisti, Bar Owner of Talea, Milan.


Saturday, May 11 Soren Krogh, Michetr’s Senior Advisor, will be at Rasputin for the master class  “Michetr’s its all about the whiskey” (by Michter’s).


Saturday, May 11 will also see the celebration for the 100 years of Negroni at Hotel Savoy with Salvatore Calabrese, “The Maestro”, straight from London.


On the same day, at the Sala dei Gigli of Palagio di Parte Guelfa, Religion Sociologist Simona Scotti will present “Spirito&Spirits. Religioni e Lifestyles,a volume that collects the materials of the meeting of the same name organized by AIS – Section of Sociology of Religion, in collaboration with Florence Cocktail Week 2018.


Sunday, May 12 RiEsco a Bere Italiano, the Fair for Italian Liquors, Bitters and Spirits will close the week-long celebrations at Fabbricato Viaggiatori, in Piazza della Stazione 50, where small and larger realities will meet and showcase Italian quality products.


The Tuscany Cocktail Week 2019 Contest and the Young Talent FCW19 Contest will also take place on the same day.

The jury will be composed by: Flavio Angiolillo (Co-Owner Mag Cafè, 1930 Bar, Backdoor43, Barba, and Iter), Babis Kaidalidis (organizer of the Athens Bar Show), David Wondrich (New York bar historian and writer), and journalist Federico De Cesare Viola (Brand Ambassador and Editorial Director for Food&Wine Italia). Moderating the event: Federico Quaranta, Radio and Television Host.

Finally, it will be time for the much-awaited FCW Awards Ceremony, and sponsors will award the winning bartenders and cocktails in the different categories.


Straight from the American Bar at The Savoy in London – 2’ World’s 50 Best Bars 2018 – arrive the Senior bartender Pippa Guy, for the final night shift at Four Seasons Hotel Firenze (by Michter’s).


Adding to this week filled to the brim with events, several restaurants will be organizing a series of themed dinners: every night, at Gurdulù guests can savour a special menu called “Spirito Classico”; Wednesday, May 8 Essenziale will feature “Hops and Chefs, Malts and Bartenders;” and on Thursday, May 9 at Regina Bistecca Tuscan classics will join for “Count Negroni meets Regina Bistecca.”


A number of book presentations and in-depth, themed appointments will complete this already-rich event calendar: Monday, May 6, Federico Bellanca and Marco Gemelli will present the book “Toscana da Bere” at Caffè Concerto Paszkowski. Friday, May 10 at Grand Hotel Cavour it will be the turn of Fulvio Piccinino and his “Amari e Bitter. Storia e produzione dagli speziali ai bartender;” and, on the same day, at Caffè Concerto Paszkowski, Paolo Ponzo will talk about his research on Negroni through the presentation: “Negroni Cocktails by Amedeo Gandiglio.”


Lastly, we designed two fascinating appointments, created specifically for this 2019 edition: the Cocktail Walk, on Tuesday, May 7 and Thursday, May 9, featuring a tour of the cocktail bars taking part in FCW, in collaboration with Le Baccanti; and the Tour of the Historic Cafes on Wednesday, May 8 and Thursday, May 9, in collaboration with Ful Magazine and Ricomincio da Firenze.


Hereby is the complete list stating all the participating cocktail bars and Florentine bartenders, as well as their respective Signature Cocktails.


Cocktail Bar – Bartender – Signature Cocktail


Bitter Bar, Cristian Guitti – Brancamente me ne infischio

Cafè 19.26, Simone Zangirolami – Faites vos jeux

Ditta Artigianale Oltrarno, Ginevra Gabbrielli and Simone Zaccheddu – Il mondo dal Conte

Gilli 1733, Luca Picchi – Hippy Negroni

Gurdulù, Cristina Bini – DownTown

La Menangere, Luca Manni – Un Casto Negroni

Locale, Matteo Di Ienno and Andrea Fiore – Il Conte Timido

Love Craft, Manuel Petretto – Old but Fashion

Pint of View, Lorenzo Pizzorno – La cura per l’Imperatore

Rasputin, Daniele Cancellara – A New Silk Road



Dome, Lorenzo Gironi and Domenico Varone – Fretta Biscottata

Gesto, Martina Bonci and Mirco Cicchi – Peter in Gesto

Inferno, Italo Mercurio – Alba n’ Florence

MAD – Soul & Spirits, Neri Fantechi – Internazional popolare

Rex, Virginia Ducceschi and Mosé Giordani – Conte di Savoia

Santarosa Bistrot, Davide Nocentini and Maddalena Vannozzi – Diecimila leghe sotto al Conte

Viktoria Lounge Bar, Paolo Marini and Marco Marini – Da ponte a ponte

000 – Student Hotel, Cosimo Tarducci – Around the world



AC Lounge – AC Hotel Firenze by Marriott, Giuseppe Alessandrino – Dolcemente Bitter

Atrium Bar – Four Seasons Hotel Firenze, Edoardo Sandri and Simone Corsini – Negroni Completo

Empireo – Plaza Hotel Lucchesi, Lorenzo Bianco and Eleonora Contessi – Camillo

Garibaldino – Garibaldi Blu Hotel, Massimo Maietto – Il Conte Ritorna

Horto Convento, Cosimo Nigro – Estratti di Negroni

Irene Firenze – Hotel Savoy, Denis Giuliani – InfusioNegroni

La Terrazza Rooftop Bar – Continentale Hotel, Diego Rampietti – il Moro

Le Pool Bar – Villa Cora, Mirò Abdel Rahmam – Dolce Amaro

Picteau Cocktail Bar – Hotel Lungarno, Marco Colonnelli and Vincenzo Civita – Il Conte di Picche

The Cloister – Belmomd Villa San Michele, Lorenzo Aiosa – Ada

The Fusion Bar&Restaurant – Gallery Hotel Art, Sacha Mecocci – A Negroni Story

Winter Garden Bar – The St. Regis Florence, Christian Pampo – American Boulevard

El Gato Negro Turn A Blind Eye With Prohibition Event

El Gato Negro is to step back in time with an exclusive evening of social (and secret) drinking pleasure to toast Repeal Day on December 5. The day when Prohibition – a ban on the manufacture and sale of alcohol – came to an end in 1933.

Food and wine aficionados are invited to take part in the clandestine event, which will be held in the acclaimed Black Cat – the upstairs bar at the top of the heritage building with Manchester’s only retractable roof. Treasures sourced from local antique dealers, add character and vintage glamour – a perfect Prohibition hideaway.

Guests can shake their tail feathers behind blacked out windows to live swing band The Prohibition Swing Club or sit back and take in the speakeasy flavour with specially created cocktails. The exclusive cocktail menu will include the Bee’s Knees, a delicious blend of Tito’s Handmade Vodka, wild blossom honey and orange blossom, the White Water Rickey, a chilled mix of Buffalo Trace Bourbon and homemade strawberry iced tea soda and the Branca Brew, a dark blend of Fernet-Branca, fig liqueur and dry lager.

Though the full recipe is a secret, Fernet is made from a number of herbs and spices. It was handily classified as ‘medicinal’ during the Prohibition era, cementing its popularity in San Francisco and elsewhere. Do like the San Franciscans do this Repeal Day and give your merrymaking a healthy makeover.

The intimate event at the Black Cat starts at 1900. No booking is required, but access is recommended via the backdoors on South King Street in order to elude prying eyes. Discounts will be offered to those who have secured the secret passcode or to those in 1920’s glad rags.

The Buffalo Trail Carves A Path Through Manchester


Calling all Buffalo Trace enthusiasts and whiskey worshippers. On the 10th November 2015, Buffalo Trace is inviting you to a truly unique tasting-journey at one of Manchester and possibly the UK’s most revered restaurants, The Hawksmoor. Join the stampede for a night of indulgence with an exquisite three-course meal within the bar itself accompanied by bespoke Buffalo Trace cocktails created as the perfect match for each course. And if that’s not enough, you’ll be among the limited few to sample the highly anticipated Buffalo Trace Antique Collection – a range of five whiskeys that have been bestowed with some of the highest accolades the spirits world has to offer.

For over 200 years, the Buffalo Trace Distillery has been defined by a dedication to one craft; producing fine bourbon whiskey. The entire Buffalo Trace range encompasses quality, authenticity and is a testament to the timeless craft. So come down and get involved with this chance to taste some of the best whiskey in the world, and enjoy some fantastic food while you’re at it. Tickets can be purchased at


Located in a late Victorian courthouse on Deansgate, next door to Spinningfields, with an aim to serve the best steaks in Manchester. The interior is true to the building and features lots of reclaimed materials from the era, including parquet flooring from a different courthouse, paneling from Birmingham’s Sandwell College and glazed bricks.

The Buffalo Trail is touring the UK, with only 5 dates left. Special guest Buffalo Trace Master Blender, Drew Mayville, kicked off the Buffalo Trail with a mini-tour around the UK with stops in London, Nottingham, Leeds and Edinburgh to host exclusive tastings of the award-winning range.

Herman Ze German Presents ‘Willy’s’

herman se german

In celebration of Germany’s best-loved festival, Oktoberfest and the capital’s biggest cocktail party, London Cocktail Week, superb sausage suppliers Herman ze German have joined forces with Elephant Gin and The Candlelight Club, creating a pop-up German Cocktail bar in ze basement of their Charlotte Street Shop – ‘Willy’s’. Opening between the 5th – 14th October Willy’s will be uniquely focussing on purely German ingredients, spirits and wines, providing customers with a very different take on the cocktail sausage featuring a ‘Trans Euro Express’, the ‘Berliner’ or a ‘A Forest Black Mighty’. To find out more information head to

Onto ze cocktails… the cocktail menu is designed by award winning bartender, Herr Chris Lacey, formerly of Rules (The Telegraph – Top 10 Bars) and The Connaught Bar (#11, World’s 50 Best Bars). Chris – responsible for making one of the ‘Top Five Martini’s In London’ (Metro) – has used his über impressive knowledge of premium spirits and combinations to create a menu fit for the most discerning cocktail drinker. What a super mensch! Alongside there will be a selection of still and sparkling German wines provided by connoisseurs Berry Bros & Rudd, who distribute to the finest London restaurants.

Willy’s will be open from October 5th – 14th serving cocktails from 4pm ’til midnight in ze basement bar of their Charlotte Street branch. Herman ze German have also worked with their brewery in the Black Forrest to create a very special take on the strong and tasty Oktoberfest Bier with a very limited amount available across the month. Accompanying these fine refreshments will of course be Herman ze German’s mouth-watering food menu featuring the finest cuts from their home town whether the famous currywurst, the fone selection of gluten and lactose free wurst, ze brand new Schnitzel Burger menu and much more. Let’s fetz!

ze Cocktail Menu 

Never Forget Martini 
Elephant Gin, Belsazar Dry Vermouth, Orange Bitters

Elephant Gin, Elderflower, Lemon, Weiss Beer

Silver Bullet
Elephant Gin, Kummel, Lemon

A Forest Mighty Black
Elephant Gin, Morello Cherry, Chocolate

Dunkel Beer Syrup, Rittenhouse Rye, Walnut Bitters

Trans Europe Express
Stroh 80 Rum, Espresso, Toussaint Coffee

Das Berliner 
Asbach Brandy, Belsazar Red, Vermouth Walnut Bitters

Asbach Brandy, Chocolate, Fennel

Sekt Sparkling Wine, Strawberries, Lemon, Woodruff

Herman ze German’s dishes are made from the finest produce and ingredients, all wurst are gluten & lactose-free featuring the Bratwurst, Chilli Beef and Bockwurst from their award-winning butcher in the beautiful Black Forrest and the new ze Schnitzel Burger menu with meat sourced from Turner and George who deliver high quality rare breed meat. Not-only-this, Herman’s famous Currywurst and the new Vegetarian Wurst are also on the menu. All sausages are grilled to perfection served with toppings of choice including sauerkraut and delicious crispy onions. The food menu is paired with an extensive beer list featuring rare and exclusive brews from native Germany including Herman’s very own Market Brew, a unfiltered Kellerbier (4.8%) in Herman’s ze Basement Bar in Charlotte Street.
43 Charlotte Street | Fitzrovia

MON – THURS: 4PM – 11.30PM
4PM – Midnight
SUN: 4PM – 10.30PM

T: @hermanfeeds
I: @hermanzegerman

Sailor Jerry Rips Through The UK In Search Of The Ultimate Road Trip

Sailor Jerry

William Grant & Sons UK brand, Sailor Jerry, recently came up with the ultimate road trip across the UK: The Ride 2015. The 15-night road trip left London in August with a custom built Sailor Jerry Harley Davidson Panhead, along with full convoy of other bad-ass bikes, and featured a stellar line-up of Sailor Jerry favourites including live music, roaring engines, great grub and the odd Sailor Jerry throw down chucked in for good measure.

Dave Hort, William Grant & Sons UK Senior Brand Manager for Sailor Jerry commented: “All William Grant & Sons brands stand for something that makes them truly iconic. As a brand, Sailor Jerry honours The Man himself – Norman Collins: his attitude towards life, ideals of hard work, and high standards of craftsmanship. The Ride 2015 was all about rallying a group of authentic, straight-talking, freethinking people to help map out the experience of a lifetime: Sailor Jerry style.”

With a bike crew including pro BMXers, hugely talented tattooists, photographers, designers, music promoters and, of course, fearless bikers – The Ride 2015 left no BBQ joint or bustling bar unturned, scoping out the coolest spots in the UK with a whole host of hellraising events en route. From the Sailor Jerry street party in Nottingham, to checking out the new Livingston Skatepark in Edinburgh, to kicking back at The Trip Out in Bedford – Sailor Jerry has condensed the best places to visit in the UK into one ultimate bike route.

As part of the ride, Sailor Jerry Presents shook up Brighton, Manchester and Glasgow with a cracking line up of live performances to impress music fans. And at the finish line? Danny Cheetham’s kick-ass Sailor Jerry BBQ menu being served up at food and music festival, Grillstock – which included Sailor Jerry Rum marinated Spam fritters, topped with papaya, chilli, Sailor Jerry Rum and pineapple pickled slaw, American cheese and a fried egg, all served in a toasted brioche bun and drowned in BBQ Sauce.

Leading the pack was James Jordan from Kingdom of Kicks who said “Riding with Sailor Jerry was an epic experience. Biking is a huge passion of mine and The Ride was all about kick-ass riding on a killer Harley Davidson Panhead, scenic pit stops and good ol’ banter. I’ve ridden a number of routes across the world but the UK makes for one mean ride and it’s definitely something everyone should add to their bucket list!”

Want to live the Sailor Jerry brand? Unplug from the day job, jump on a bike and discover your wanderlust across the UK with help from The Ride. For more information and the route map visit

Bacardi Brown-Forman And Patron Unite The World’s Elite

BBFB High Res

In the single most ambitious project to be held at London Cocktail Week since its inception in 2010, Bacardi Brown-Forman Brands and Patrón Tequila will bring 24 of the world’s best bartenders to London to host a 24-hour international bar clash and crown one city The World’s Best.

With a project that pits four of the world’s most exciting cocktail capitals against one another, spearheaded by the global elite of the bartending world, Bacardi Brown-Forman and Patrón Tequila cement their commitment to leading brand advocacy with bold and innovative brand activations.

Some of the most prestigious bars from New York, Paris, Singapore and London will be united under one roof for the first time to compete in 24hr Bar Build. The four city teams will be tasked with developing a cutting-edge new cocktail bar concept inspired by one of four world-renowned spirits; Patrón Tequila, GREY GOOSE® vodka, BACARDI® rum and BOMBAY SAPPHIRE® gin.

Led by some of the drinks industry’s most well-known talent, teams will take complete control of their bar concept: from designing the space to leading the physical build and inventing an inspiring new cocktail list. Teams will also be tasked with driving awareness on social media in the lead up to the event.

An expert team of judges will award marks for creative concept, quality of cocktail list and social media buzz, with consumers having the final say as each team vies to attract the most sales when bars open for one night only at London Cocktail Week on Saturday 10 October. 

This innovative project is presented in partnership with London Cocktail Week.

4 cities. 24 bartenders. 4 teams. 24 hours. Which city will be crowned The World’s Best?

#24hrBarBuild #LCW15

The Jameson Works X Galvin Brothers Whiskey Den Is Now Open

Galvin Brothers

Jameson transforms Liverpool’s The Berry & Rye into a whiskey drinking den with furniture that enhances the drinking experience designed by Galvin Brothers.

Enjoy a unique whiskey drinking experience with bespoke furniture that you can buy and exclusive Jameson cocktails including ‘The Bow Street Cobbler.’

Visit The Jameson Works x Galvin Brothers Whiskey Den at Berry & Rye, 48 Berry St, Liverpool, Merseyside, L1 4JQ open now until the late September 2015.


The Jameson Works recently launched its latest venture, working with Yorkshire-based contemporary furniture makers, Galvin Brothers, to create the perfect whiskey drinking den.

Open until late September, Liverpool’s very own Berry & Rye will host the latest installation of The Jameson Works x Galvin Brothers Whiskey Den. Offering a unique space for the public to enjoy the finest cocktails and even buy the bespoke furniture they are sitting on, named The Whiskey Drinking Collection [available to buy at].

Made up of Matthew Galvin (designer) and Andrew Galvin (joiner) the brothers came together just over two years ago after building on their father’s 61 years of joinery and cabinet making experience. Working to the brief of Form & Function, Galvin Brothers have created a collection, which sees them working beyond their traditional skillset of furniture making. Inspired by how Jameson makes its whiskey, and by looking carefully at the way in which people consume it, they have created a space that is designed to enhance the drinking experience.

The Whiskey Den provokes different ways for drinks to be served with a range of furniture with different functions – some merely for seating, some for the presentation of cocktails and others to create a social enclose and convivial space. Copper pots are also an integral part of the distillation process of Jameson and have inspired part of the design through beautiful copper vessels and ice buckets.

The Whiskey Drinking Collection furniture range that features in the den are individually handcrafted and made from solid sustainable European Oak. The range can be purchased online with prices starting at the lower end for hand spun copper vessels to higher priced pieces such as the Drinker’s End Table, which stores everything you need to make the perfect whiskey cocktail.

Matthew Galvin, designer at Galvin Brothers commented: “After our visit to the Jameson distillery, we wanted to create a space that reflected the true quality, craft and passion that is put into the whiskey making process. It made sense for us to use copper and wood, which are key materials involved in the Jameson distillery process but to also create a distinct, intimate, sociable and functional space for whiskey to be enjoyed in.

“The brief of Form and Function really echoes our principals of designing furniture that looks good but also has a purpose – the ‘how’ of the furniture is just as important as the why.

“Whether it’s an after work drink with mates or a date, we hope that everyone enjoys the space and people even have the chance to bring a little bit of the drinking experience into their own home, with a limited edition of the furniture range on sale from today.”

The collaboration is part of The Jameson Works series which recognises and shares the stories behind real ‘modern makers,’ who are prepared to innovate and challenge their skillsets, and who are passionate about telling the story of the process along the way. The Jameson Works is not just about what you make but how you make it, and aims to spread the knowledge of how great craftsmen work today.


Head to to find out more and see the Galvin Brothers’ journey from brief to production or join the conversation @Jameson_UK #thejamesonworks

He’s Coming . . . . . .

tom estes

The London Sessions have started, and session number two has just dropped into my inbox . . . . . .


We are more than delighted to be announcing our second session with none other than Tomas Estes. As well as being one of the London Sessions founders, Tomas is also known globally for his work with Agave, for which he has been recognised by the Mexican Government, as the American Ambassador of Tequila to Europe. Tomas came of age in California in the 60’s and opened his first restaurant, Café Pacifico, in Amsterdam almost 40 years ago and his most recent, El Nivel, in London last year. He is widely credited with bringing agave spirits to Europe and released Tequila Ocho in 2008, which is now available in over 14 countries, and on the back bars of the world’s best venues. Tomas’s first book, The Tequila Ambassador, was nominated for Best New Book at Tales of The Cocktail 2013, and currently retails on Amazon for over $1,000… So if you have a copy, keep it. Tomas has been awarded The Imbibe Chairman’s Award, Theme’s Life Time Achievement Award, and in 2008 was voted as the 6th most influential person in the bar industry.

But… You know that all already. What you might not have heard, are Tomas’s tales of riding his Triumph topless and shoeless around Cali, how he came to meet Devil the chain smoking monkey, that timeHunter S Thompson was interviewed at Cafe Pacifico London, or what Freddie Mercury was doing at Cafe Pacifico Amsterdam.

Tomas’s session is being held at one of our favourite venues, El Nivel, on August 10th from 1pm. As with all the sessions, entry is free but very limited, and will come with a few surprises. For general release, There’s only two ways to get on the list – email us from Monday 20th at 12pm (emails sent before this date and time will not be counted), or via Difford’s Guide, to whom we have given 5 pairs of tickets – more info on that soon. We have a limited number of tickets allocated for press – if you want one, reply to this email.

Til then, a photo of Tomas on his Triumph, just because he really is that cool. 

Oh and that first session . . . . .


For those of you who weren’t able to get tickets to our first session… we don’t mean to rub it in… but you missed out. You can view the photos here, the podcast and video are coming soon, and we really enjoyed this post about the night by one of our favourite bloggers Highball Hoodoo. Our thanks go to Sean, Jillian, Mark, Jack, The Dead Rabbit, Jameson, Guinness, Callooh Callay and Fever Tree. 

Here’s some gratuitous feedback too… 

“It more than lived up to my already ridiculously high expectations… In all seriousness, it was absolutely worth the journey, and then some. Fascinating, inspirational, funny and occasionally – surprisingly – dark and ultimately moving. I loved meeting Sean, Jillian and Mark; all lovely people.”

I loved hearing Sean Muldoon’s story directly from him; it was very inspiring and the camaraderie and relaxed mood that reigned were also key. It’s thanks to the London Sessions that I wish and believe that a new, different and necessary level of bonding and fellowship within our industry can be achieved.”

Here’s to me wishing I lived in London.

Magnify Your Mind, Stimulate Your Senses And Delve Into Discovery


This August the delightfully diverting Hendrick’s Emporium of Sensorial Submersion – an unprecedented panoply of sensory enlightenment, will offer audible, palatable and tangible stimulation to all curiously minded individuals, in the homeland of its unusual gin, at the Edinburgh Festival Fringe (7th – 30th August).

Within the sumptuous surroundings of 91 George Street, Hendrick’s Emporium of Sensorial Submersion will immerse festival goers in the experimental, the esoteric and the entertaining.  Charming cocktails will enliven auricular and gustatory perception as you explore the Hendrick’s Gin soundscape. Prepare to leave a smidgeon better educated and an imperial ton more befuddled by the absurd abilities of your very own senses.

Inspired by this most unusual gin, world-leading sound artist Mark IJzerman from the University of Utrecht has unpacked each atom of Hendrick’s to create a programme of mind-expanding diversions that utilises the senses to deconstruct the cocktail drinking experience. Be enlightened by the harmonious sounds of cocktail shakers in the ‘Cacophony Bar’, cleanse your mind as you enter the ‘Quietest Bar on Earth’ and be part of a mysterious and magical synaesthetic experiment in a delightfully peculiar laboratory.

Those looking to simply brush the outer circles of their sensorial psyche can enjoy a delectable Hendrick’s Gin cocktail in The Hendrick’s Emporium of Sensorial Submersion bar. Peruse an array of curious oddities, including an extraordinary self-playing piano, the Pianola, Pavlov’s talking dog (trained to associate sound with taste through classic conditioning) and delight in the sounds of cucumber and rose – the twin essences of Hendrick’s Gin – at special listening posts. The sensorially adventurous may delve deeper into the recesses of peculiarity and partake in the packed programme of synaesthetic diversions, offering stimulation and satiation for ears, mind and palate.

Visitors looking for complete sensorial satisfaction can partake in all five experiences for £24, available through (ticket price includes a host of refreshing cocktails).  The curiously minded can submerge themselves in any one of the sensorial experience for £8 (including one cocktail).  Tickets for the latter are available from the venue box office.

The Quietest Bar on Earth

Author E.B. White once proclaimed the Martini ‘the elixir of quietude’. In the ‘The Quietest Bar On Earth’ cleanse your palate from sensory overload and enjoy a state of stillness as you marvel at the art of the wondrous Martini.

Quantumphysical Soundscape of Hendrick’s Gin

Have you ever pondered what a cocktail would sound like if we could hear it? Using a most curious contraption we will uncover the secret quantumphysical voice of cocktails as we amplify the effect one has on the vibration of concoction’s sub-atoms, in the Soundscape of Hendrick’s Gin.

Sonic Cucumber Bath

Purify your mind and embrace your alpha brainwaves as our gongologist envelops you in sound taking you to a state of total mental relaxation.

The Audio-gastrotorium Laboratory

Our sensory stimuli are all interconnected.  We have known this for some time, but we rarely prepare our beverages or cuisine with sound or colour in mind.  In the lab, you become part of our experiments as we divulge the secrets of the way we perceive taste and sound.

A Gentle Trip Through The Ages of Gin

Bringing the story of gin throughout the ages to life in a sensory group experience. From the introduction of Jenever in the Dutch Wars to Hogarth’s 1751 engraving Gin Lane, take a trip through gin’s rich and intriguing history, exploring the sounds, smells and tastes that have made this esteemed spirit what it is today.

The Cacophony Bar

Revel in the riotous dissonance of sound at the Hendrick’s Cacophony Bar and peruse our collection of oddities at your leisure, as you enjoy a delightful Hendrick’s Gin cocktail.  Free admission midday – 11pm, with cocktails available from £6.

Commenting on HENDRICK’S at Edinburgh Festival Fringe, Sam Bovill, Senior Brand Manager for Hendrick’s Gin, said: “We are extremely excited to launch the Hendrick’s Emporium of Sensorial Submersion in the homeland of our unusual gin. With a host of intriguing experiences, and a menu of incredible Hendrick’s Gin cocktails – the Hendrick’s Emporium of Sensorial Submersion is set to be the venue of choice for thirst quenching, mind tingling entertainment.”

Hendrick’s Emporium of Sensorial Submersion will be located at 91 George Street from 7th – 30th August 2015.

The full Hendrick’s Emporium of Sensorial Submersion experience will run every hour from 6pm – 11pm, Wednesdays to Sundays. Each experience will last approximately two hours and will be undertaken in groups of 20. Tickets for the full experience cost £24 (including drinks) and can be purchased from The tickets include the following experiences:

–       Welcome Bar

–       Quietest Bar on Earth

–       The Audio-gastrotorium Laboratory

–       Quantumphysical Soundscape of Hendrick’s Gin

–       Sonic Cucumber Bath

–       A Gentle Trip Through The History of Gin