Jameson, the number one Irish whiskey, has unveiled a new premium Irish whiskey, Jameson Crested. Launching internationally from April, Jameson Crested brings to life the rich history of the brand and its spiritual home of Dublin, and is set to further increase excitement around Irish whiskey across the globe.
Jameson Crested is a celebration of the first drops of whiskey that were bottled, sealed and labelled at the Bow Street Distillery in Dublin, marking the moment in time in 1963 when Jameson took full control of the whiskey making process, from grain to glass. Up until then, distillers – including the Jameson Distillery – sold barrels of whiskey to bonders to bottle themselves before selling on to Irish whiskey consumers. However, reports of a handful of whiskey bonders watering down their whiskey in the 1960s led Jameson to complete the process inside the distillery walls to protect the quality of the whiskey.
Launching internationally from April 2016, Jameson Crested is a triple-distilled Irish whiskey that brings together rich pot still Irish whiskey and grain whiskey, matured in a high proportion of sherry casks, as well as bourbon barrels. The result is a nose of vivid sherry and pot still aromas, a palate of toasted wood, spice and chocolate, and a warm, lingering sherry finish.
Daniel Lundberg, Global Brand Director for Jameson, comments: “The international launch of Jameson Crested is an exciting step as we celebrate the story of the first Jameson whiskey bottled at the Bow Street Distillery in Dublin. Jameson Crested has played a key role in the dynamic history of Jameson, and by bringing this expression to an international audience we aim to excite consumers the world over who are looking for Irish whiskeys rich in heritage and personality. As with all of our award-winning whiskeys, exceptional flavour comes hand-in-hand with remarkable stories; Jameson Crested is no exception, offering a new taste experience from the world’s favourite Irish Whiskey brand whilst retaining the recognisable smoothness that is distinctly Jameson.”
Jameson Crested is presented in a new design that reflects the rich history of the brand. This design showcases the product quality; the bottle’s tapered neck is left uncovered so that the cork can be clearly seen and is complemented by an authentic seal, which gently tears when opened for the first time. The new bottle design is used across the family of Jameson premium whiskeys that celebrates the rich heritage of Jameson, including Jameson Black Barrel.
Jameson Crested can be enjoyed neat, on the rocks or with the gradual addition of water to release its complex flavours. Alternatively, the Jameson Crested & Soda long drink can be mixed in a high ball glass and built over ice using 50ml Jameson Crested Irish Whiskey, a quality bottled soda and a large wedge of orange.
Jameson Crested will be available at an ABV of 40% from April 2016 with an RRP of £29.99 or global equivalent per 70cl bottle.