Jameson Cold Brew Set To Refresh Irish Whiskey And Coffee

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Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, is set to pilot a new and innovative take on the classic combination of Irish whiskey and coffee; Jameson Cold Brew. Jameson Cold Brew will be trialled in limited quantities from September 2018 in response to the growing global appetite for Irish whiskey, quality coffee and coffee-driven cocktails such as the espresso martini.

Jameson Cold Brew is a combination of triple-distilled Jameson Irish Whiskey and refreshing cold brew coffee extract, crafted from the finest, 100% Fairtrade arabica beans from Columbia and Brazil. The result is a smooth, new Irish whiskey experience, with a bold coffee taste balanced with charred wood on the palate and a warming mouthfeel on the finish.

Underpinning the long-standing association between Jameson and coffee, Jameson Cold Brew is best served over ice or in a coffee cocktail such as the Jameson Cold Brew martini or the Jameson Cold-Fashioned. The pilot innovation is set to inspire bartenders and appeal to lovers of whiskey, coffee and food with a new Jameson experience that can be enjoyed from day to night.

Jameson Cold Brew is set to tap into the rise in popularity of both Irish whiskey and coffee culture in key cities around the world, typified by all-day coffee shops that cater for both a daytime caffeine fix and evening cocktail experience. Bottled at 35% ABV, the new release will debut in the Jameson Distillery Bow St, Ireland, Northern Ireland and Dublin Airport from September 2018 at an RRP €28.50.

Brendan Buckley, Strategy, Innovation and Prestige Director at Irish Distillers, commented: “Over the past ten years, we have seen the continued rise in popularity of both Irish whiskey and craft coffee culture, and while the two are no strangers in the glass we wanted to modernise this iconic duo. Jameson Cold Brew combines the best of both worlds in a new and refreshing way and we are confident that Irish whiskey and coffee fans alike will enjoy the taste experience it offers.”

#JamesonColdBrew

Home Of Jameson Re-Opens Following €11 Million Investment

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Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys, has announced the reopening of the home of Jameson in Smithfield, Dublin, following a total investment of €11 million. The new look ‘Jameson Distillery Bow St.’ brand home, which was officially opened by Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe today, will support the Irish Whiskey Tourism Strategy target of trebling the number of Irish whiskey tourists visiting Ireland annually, to 1.9 million by 2025.

As Jameson continues its phenomenal growth story, with 27 years of consecutive growth, the redeveloped Jameson brand home draws on cutting-edge technology to complement the historic surroundings of this iconic distillery and deliver an unforgettable storytelling experience. Three fully-guided tours are offered: ‘The Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, both including the opportunity to sample whiskey straight from a cask in the distillery’s new live maturation house.

Speaking at the opening of Jameson Distillery Bow St., Minister for Public Expenditure and Reform, Paschal Donohoe TD said: “Each year, over 600,000 tourists pass through Irish whiskey visitor centres to experience first-hand the heritage behind this time-honoured spirit and hear the stories of established and emerging distilleries. The Irish Whiskey Tourism Strategy aims to treble this figure to 1.9 million visitors by 2025 and Jameson Distillery Bow St. will undoubtedly play a central role in delivering on this vision. Smithfield and its wider Dublin environs have a rich history and vibrant cultural scene which will also continue to attract and enthrall visitors from near and far.”

Jean-Christophe Coutures, Chairman and CEO of Irish Distillers said: “As the home of Jameson, Smithfield has an incredibly important place in our history. We’ve grown up on Bow Street and welcomed over 4 million whiskey lovers through our doors since the opening of the Old Jameson Distillery brand home in 1997. With this latest investment, we place storytelling at the core of the visitor experience, drawing on state of the art technology to bring the 230-year history of Bow Street to life, with a variety of tour options to cater for everyone – from those who may be discovering Jameson Irish whiskey for the very first time, to long-standing Jameson enthusiasts who are seeking to further their understanding of this much-loved spirit. The success of Irish whiskey is a success story for Ireland and we look forward to welcoming whiskey-lovers from across the globe and sharing our story with them.”

Ray Dempsey, who has been General Manager at the Jameson brand home in Smithfield since its opening in 1997, added: “We have had the privilege of calling Bow Street home since 1780 and we’re delighted with our new makeover. Visitors can look forward to immersive storytelling where they will be invited to touch, smell and most importantly, taste Jameson in the original Bow St. Distillery building. As Smithfield continues to experience a cultural resurgence, we’re incredibly excited to be part of this thriving community and look forward to being here long into the future.”

Construction work began in September and was led by BRC Imagination Arts, Dublin based firm TOTP Architects and Flynn Management & Contractors, with approximately 100 people employed as part of the redevelopment work. BRC Imagination Arts is one of the world’s leading experience design and production agencies specialising in the creation of next generation brand experiences. Founded in 1981, past clients of BRC include the World of Coca-Cola in Atlanta; the Heineken Experience in Amsterdam and the Guinness Storehouse in Dublin.

To book tickets for the Jameson Distillery Bow St., visit http://www.jamesonwhiskey.com

The BEAT Society Takes Refuge In Manchester

 

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The Pernod Ricard BEAT Society rolled into Manchester this week with its 6 strong team of some of the UK’s influential and engaging industry figures taking over the new Refuge bar and restaurant in the city centre.

Concentrating on seven categories, the likes of Phil Huckle (UK Brand Ambassador Chivas Regal), Liam Sparks (Irish Whiskey Ambassador), Megs Miller (UK House of Tequila Ambassador), Matthias Lataille (UK Brand Ambassador Martell), Michael Foster (UK Brand Ambassador Havana Club) and special guest Jake O’Brien Murphy of Callooh Callay in London showed off their respective brand and category, but with a twist that offered an insight ‘outside the box’.

With only two more cities out of the initial seven to visit, I thought I’d offer an insight into what you can expect for the day as the BEAT team head to Newcastle (31/01/2017) and Liverpool (28/02/2017).

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Prepare to demystify the style of Irish Whiskey and the impact that Jameson and Midleton Distillery have created within the whiskey market as Liam Sparks talks through the process of creation. From both column and pot distillation, to the wood styles within ageing, Liam engages with his knowledge and stories over a couple of drams, including distillates from the column and pot stills, as well as the likes of Redbreast 12yr and Jameson Caskmates.

Following the Irish closely are the Scots, championed by Phil Huckle with his focus on the luxury blend of Chivas Regal. Promoting towards the history of the whisky cocktails and how Chivas Regal have been at the forefront of some of the most iconic classics, experience the styles and profiles of such forgotten gems as the Morning Glory Fizz, as well as last years Chivas Masters winning drink by Chelsey Bailey. You can also hear how you can enter the 2017 edition of the Chivas Masters, as well as experience The Huckster!

Heading to the grape side of the spirit categories, Matthias Lataille shows his insight into Martell by bringing it to the forefront of your mind when modifying your cocktail creations. Sample classic cognac drinks such as the Sidecar using the VSOP expression, as well as twists on staples including the Pierre Collins as Matthias shows his creativity and knowledge on cognac and tips of how to invite your customers to experience.

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Special guest star Jake O’Brien Murphy of Callooh Callay in London is on hand for the tour to offer an honest insight into the world of cocktail competitions, using his own experiences of entering competitions, including Jameson and Havana Club, in his career that includes positions within famed bars in Liverpool such as 81LTD. The do’s and dont’s of performance etiquette, how to approach those all important judges, understanding the brief set out, and adapting yourself to the live situation with confidence, Jake goes through the motions of before, during and after as you set out to highlight yourself to your peers and industry figures.

Demystifying tequila is Megs Miller, one of the latest additions to the BEAT Society family, as she focuses on Olmeca and how agave is riding the trend of the bartenders inquisitive. Serving up samples of Blanco, Reposado and Anejo, she’ll guide you through the tequila process, how Olmeca has grown over the years to accommodate changing tastes and attitudes towards the category, as well as her own agave experiences and stories when visiting Mexico and teaching across the world.

You can listen to Michael Foster’s stories too as he talks about Havana Club, with an emphasis on Cuba itself. Diving into how Havana Club has impacted the island in regards to cocktails such as the Mojito, Cuba Libra, Daiquiri and El Presidente, the enjoyment of the traditional recipes of such too, plus an understanding of how these classics have been devised through the stalwart bar scene within Cuba itself.

Mr Jake O’Brien Murphy also talks candidly on the vodka category, with the focus on Absolut and twisting the pre-conception that vodka is a ‘dying category’. He talks about the iconic Pornstar Martini and Cosmopolitan whilst giving his own views on how vodka can be best utilised in any bar through some simple changes.

Of course, no day of learning would be complete without a tipple of Mumm Champagne, with Matthias Lataille guiding you through the brand as you finish off the BEAT Society experience.

If you’re anything like me, having the opportunity to listen to one iconic figure in the industry is amazing, but to have seven in one room, offering their slant on their chosen category, is beyond an experience. Get yourselves signed up to Newcastle and Liverpool, immerse within the BEAT and take it all in.

© David Marsland and Drinks Enthusiast 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Jameson Restructures Its Portfolio With New Family Of Irish Whiskeys

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Jameson has unveiled a new structure to its family of Irish Whiskeys, representing a unique re-interpretation of the super-premium whiskey category. The new portfolio is made up of The Whiskey Makers Series, the range of Heritage whiskeys and The Deconstructed Series with the original Jameson Irish Whiskey at the core. Together, the new portfolio showcases the brand’s rich heritage, celebrates its remarkable present and shares an insight into its innovative future, underpinned by our communications platform of Sine Metu.

The restructure manifests Jameson’s ambition to drive interest globally in Irish Whiskey, a trend that has been led by the brand in recent years. The new family of whiskeys is set to further impact this movement, highlighting Jameson’s wider offering and giving drinkers a meaningful exploration path into super premium whiskey. With a strength of storytelling throughout the range, the new portfolio is rooted in the interests of Jameson’s fans who are seeking to learn more about the people and craft, heritage, taste and ethos of fearlessness behind the brand.

Daniel Lundberg, Global Brand Director for Jameson, comments: “The restructure of the Jameson family is the most significant move in our brand’s recent history. This is an exceptionally exciting development that positions Jameson at the forefront of innovation and advance within the Irish Whiskey category. The family, comprised of The Whiskey Makers Series, the range of Heritage whiskeys and The Deconstructed Series is underpinned by the brand’s people and craft, heritage, taste and fearlessness; in short, the qualities for which Jameson is celebrated throughout the world. Today we finally get to unveil our new family globally and witness Irish Whiskey fans discovering new stories, flavours and experiences from Jameson.”

The Whiskey Makers Series

A brand new range of super-premium Jameson whiskeys – The Whiskey Makers Series – sits within the refreshed family and is comprised of three whiskies that celebrate the people behind Jameson and their craft. Created collaboratively by Jameson Head Distiller, Brian Nation; Head Cooper, Ger Buckley; and Head Blender, Billy Leighton, the range gives Midleton’s craftspeople a unique opportunity to shine a light on their individual areas of expertise. The Whiskey Makers Series is set to deepen consumers’ understanding of Irish Whiskey production through the exploration of three key tools, after which the products are named: The Distiller’s Safe, The Cooper’s Croze and The Blender’s Dog.

The Distiller’s Safe celebrates the role of Jameson’s Head Distiller, Brian Nation, and is a true showcase of the original copper pot still distillate. A purist of whiskey making, Brian explores the influence of the copper on the new-make spirit, using a maturation process that skilfully preserves the qualities of the original distillate, allowing the flavours developed in the pot still to take centre stage. Brian’s tool of choice – the spirit safe – allows him to fine tune the whiskey’s style at any point during the distillation process and the resulting blended whiskey carries distinct sweetness from barley sugar and gentle notes of apricot, cinnamon and melon. A smooth, light whiskey with a luminous, zesty finish.

The Cooper’s Croze showcases the role of Jameson’s Head Cooper, Ger Buckley, and explores the influence that maturation in casks has on whiskey. A fifth generation cooper, Ger has a deep relationship with wood and is tasked with selecting, repairing and maintaining Midleton’s diverse and treasured barrels. Ger’s prized possession – a croze – passed down through his family, is used to make the groove where the head of the cask is positioned. The resulting blended whiskey is matured in virgin American oak barrels, seasoned bourbon barrels and Iberian sherry casks, a combination that delivers vanilla sweetness, rich fruit flavours and a balance of floral and spice notes.

The Blender’s Dog celebrates the role of Jameson Head Blender, Billy Leighton; a tribute to the fine art of blending. A master at matching whiskeys across ages and characters, Billy is tasked with uniting the crafts supplied by distiller and cooper to create harmonious, perfectly balanced whiskeys. Billy’s go-to instrument – a ‘dog’ – is used to collect whiskey samples from the casks, allowing Billy to bring together complementary spirits from Midleton’s extensive range of maturing stock. The Blender’s Dog is a perfect balance of spirit, wood and time; a rich, rounded whiskey with butterscotch sweetness, spices, tannins and an exceptionally long finish.
heritage-series_5The range of Heritage whiskeys

The range of Heritage whiskeys is a new collection of super-premium Irish Whiskeys that bring to the fore over 200 years of remarkable stories and milestones from the brand’s rich history. Created to better highlight three world-renowned Irish Whiskeys – Jameson Black Barrel, Jameson Crested and Jameson Signature – each expression in the range tells a different story from Jameson’s past.

Jameson Black Barrel is a triple-distilled Irish whiskey that pays tribute to the cooper’s method of charring barrels for a second time. Charring is a traditional method for invigorating barrels, although today at Midleton double-charred barrels are used by choice rather than through necessity. The expression uses a blend of ‘small batch’ grain and traditional pot still Irish Whiskey, which is distilled just once a year at Midleton, and is matured in a combination of American oak, sherry casks and double-charred bourbon barrels. Time spent maturing in these barrels imparts the whiskey with intensified notes of vanilla sweetness and caramel, alongside toasted wood, fruit, and warm spice.

Jameson Crested, launched globally in March 2016, is a triple-distilled Irish Whiskey that celebrates the first drops of whiskey to be bottled, sealed and labelled at the Bow Street Distillery in Dublin, marking the moment in time (1963) when Jameson took full control of the whiskey making process, from grain to glass. Up until then, distillers – including the Jameson Distillery – sold barrels of whiskey to bonders to bottle themselves, however, reports of whiskey bonders watering down their whiskey in the 1960s led Jameson to complete the process inside the distillery walls to protect the quality of the whiskey. Jameson Crested brings together rich pot still Irish Whiskey and grain whiskey, matured in a high proportion of sherry casks, as well as bourbon barrels. The result is a nose of vivid sherry and pot still aromas, a palate of toasted wood, spice and chocolate, and a warm, lingering sherry finish.

Jameson Signature is a triple-distilled Irish Whiskey that bears the signature of John Jameson, a mark of quality that has appeared since the early days of the Bow Street Distillery, when all casks were signed off by John Jameson. The expression celebrates this tradition and the generations of meticulously transcribed distillers’ notebooks, a sign that attention to detail remains at the heart of Jameson. Jameson Signature is a commitment from the brand to uphold the founder’s core values of craftsmanship and quality, with a robust and complex whiskey that boasts deep flavours of cedar, vanilla, citrus and dried fruits and a smooth balance of honey.

deconstructed-series_6The Deconstructed Series

The Deconstructed Series is a range of super-premium Irish Whiskeys that explores the key flavour notes of the original Jameson Irish Whiskey. Launched in Cannes in October 2015, the expressions – Jameson Bold, Jameson Lively and Jameson Round – are named after three key taste characteristics found within the family’s core expression, amplifying each flavour trait to offer three new drinking experiences.

Jameson Bold, influenced by pot still whiskey, is an intense and robust whiskey, with a strong influence of spices. Initially sweet and creamy, with an abundance of soft fruits, the pot still spices develop to bring a perfect balance of rich barley notes and mellow baked apple.

Jameson Lively, influenced by grain whiskey, offers an elegant and floral taste combined with a citrus lightness. Its soft and sweet taste, provided by the perfume bon bons alongside turkish delight, combines with drying hints of citrus to balance the sweetness. A little chilli oil brings a prickle of spices to the mouth.

Jameson Round, influenced by the wood contribution, is a balance of rich and plump charred wood tones. A perfect harmony of diverse flavours, sweet vanilla fuses with soft ripe fruit and, together, combines with the rich Pot Still Spices on a firm foundation of toasted oak.

Jameson Celebrates Its Rich Heritage With The Launch Of Jameson Crested

Jameson Crested

Jameson, the number one Irish whiskey, has unveiled a new premium Irish whiskey, Jameson Crested. Launching internationally from April, Jameson Crested brings to life the rich history of the brand and its spiritual home of Dublin, and is set to further increase excitement around Irish whiskey across the globe.

Jameson Crested is a celebration of the first drops of whiskey that were bottled, sealed and labelled at the Bow Street Distillery in Dublin, marking the moment in time in 1963 when Jameson took full control of the whiskey making process, from grain to glass. Up until then, distillers – including the Jameson Distillery – sold barrels of whiskey to bonders to bottle themselves before selling on to Irish whiskey consumers. However, reports of a handful of whiskey bonders watering down their whiskey in the 1960s led Jameson to complete the process inside the distillery walls to protect the quality of the whiskey.

Launching internationally from April 2016, Jameson Crested is a triple-distilled Irish whiskey that brings together rich pot still Irish whiskey and grain whiskey, matured in a high proportion of sherry casks, as well as bourbon barrels. The result is a nose of vivid sherry and pot still aromas, a palate of toasted wood, spice and chocolate, and a warm, lingering sherry finish.

Daniel Lundberg, Global Brand Director for Jameson, comments: “The international launch of Jameson Crested is an exciting step as we celebrate the story of the first Jameson whiskey bottled at the Bow Street Distillery in Dublin. Jameson Crested has played a key role in the dynamic history of Jameson, and by bringing this expression to an international audience we aim to excite consumers the world over who are looking for Irish whiskeys rich in heritage and personality. As with all of our award-winning whiskeys, exceptional flavour comes hand-in-hand with remarkable stories; Jameson Crested is no exception, offering a new taste experience from the world’s favourite Irish Whiskey brand whilst retaining the recognisable smoothness that is distinctly Jameson.”

Jameson Crested is presented in a new design that reflects the rich history of the brand. This design showcases the product quality; the bottle’s tapered neck is left uncovered so that the cork can be clearly seen and is complemented by an authentic seal, which gently tears when opened for the first time. The new bottle design is used across the family of Jameson premium whiskeys that celebrates the rich heritage of Jameson, including Jameson Black Barrel.

Jameson Crested can be enjoyed neat, on the rocks or with the gradual addition of water to release its complex flavours. Alternatively, the Jameson Crested & Soda long drink can be mixed in a high ball glass and built over ice using 50ml Jameson Crested Irish Whiskey, a quality bottled soda and a large wedge of orange.

Jameson Crested will be available at an ABV of 40% from April 2016 with an RRP of £29.99 or global equivalent per 70cl bottle.

Jameson’s Fifth St. Patrick’s Day Bottle Marks Launch Of Global Celebrations

Photo: Eoin Holland - www.eoinholland.com

Jameson, the world’s favourite Irish Whiskey, has unveiled its fifth limited edition bottle ahead of its St. Patrick’s Day 2016 celebrations. Created by Dublin street artist, James Earley, the bottle is designed to mark Jameson’s #BeOriginal celebrations launching in Dublin and around the world this March.

Earley’s design is inspired by the bridges crossing the River Liffey, the backbone of Dublin. His design reflects how these physical structures represent the soul of modern Dublin by linking together spaces, people and ideas. Taking key aspects from great Irish bridges including the Grattan, Sean O’Casey and Samuel Beckett, Earley demonstrates his passion for the Irish capital through intricate details such as the Atlantis and Anna Livia visual icons. Alongside the visual interpretations, Earley uses the slogan “Dublin, our city”, reinforcing the welcoming atmosphere of the city.

The bottle is supported by the Jameson #BeOriginal social media campaign, which is running in 12 markets in the lead up to and throughout March. Jameson fans are encouraged to share their original and authentic St. Patrick’s celebrations on Facebook, Twitter and Instagram for a chance to win a trip to Dublin for St. Patrick’s Day 2017.

Jameson LEB - cut out shotThe Jameson #BeOriginal campaign culminates in a three-day celebration in Dublin around St. Patrick’s Day hosted by Jameson in its spiritual home city. Bringing to life the sights, sounds and provenance of Dublin in a modern way, the festivities include: a journey through underground Dublin from a local’s perspective; a walking tour of James Earley’s art, led by Earley himself; and the Bow Street Sessions 2016 gig, featuring internationally-known talent including Kodaline, Little Hours and July Talk.

Daniel Lundberg, Global Brand Director for Jameson, comments: “Jameson’s St. Patrick’s Day Celebrations have always been authentic and personal and the #BeOriginal campaign continues this long tradition. Our limited edition bottle represents the best of what it means to be Irish – to be part of a lighthearted, confident and inclusive family – an ideal enthusiastically embraced by John Jameson himself. We look forward to welcoming the winners of the #BeOriginal campaign to Dublin next year!”

Jameson’s #BeOriginal campaign is supported by a range of POS and promotional materials available for the on-trade, off-trade, travel retail and on e-commerce, including; tent cards, furniture, pallet wraps, gondola ends, shelf strips and Jameson editions of well-loved bar games. The fifth limited edition bottle will be available in 38 markets around the world from March 2016, with a recommended retail price of €24 or local equivalent.

 

Craft Collaboration Jameson ‘Caskmates’ Goes Global

JAMESON CASKMATES 700ML

Jameson has announced the global release of Jameson Caskmates, following a successful limited run in Ireland last year. Created by the Midleton Distillery in collaboration with micro-brewer, Franciscan Well Brewery in Cork, Jameson Caskmates offers a new taste experience that will satisfy the appetite of whiskey enthusiasts, Jameson drinkers and craft beer fans.

The Jameson Caskmates story began back in 2013, when Jameson Master Distiller, Brian Nation and Master of Whiskey Science, Dave Quinn, first met Franciscan Well Founder and Head Brewer, Shane Long, in a Cork bar. The Jameson Masters agreed to loan some Jameson casks to the brewery to discover their influence on Irish stout and when the stout-seasoned barrels were returned to the Midleton Distillery, Dave Quinn re-filled them with Jameson Irish whiskey. Over time, the maturation resulted in a new taste sensation: Jameson Caskmates.

The product of curiosity, collaboration and innovation, Jameson Caskmates retains the triple-distilled smoothness of Jameson Original, while adopting additional notes of coffee, cocoa, butterscotch and gentle hints of hops.

The release is set to tap into the existing consumer appetite for craft beer and whiskey, as it fuses the two categories and showcases exceptional versatility; the result can be served neat, on the rocks, as a beer pairing and in beer cocktails. The tag line behind the creative, ‘Triple distilled, once stouted’, reinforces the union of whiskey and beer while injecting the wit and personality of the Jameson brand to further enhance its appeal to millennial consumers.

Dave Quinn, Master of Whiskey Science at the Midleton Distillery, says: “When the stout-seasoned Jameson barrels arrived back at Midleton from Franciscan Well, curiosity got the better of us and we experimented by maturing our Jameson Irish whiskey in the casks. We found that after around six months, the perfect balance of flavor was achieved and we couldn’t be happier with the results; Jameson Caskmates retains all the smoothness of triple-distilled Jameson with added cocoa, coffee and butterscotch notes from the stout barrels. We are thrilled that the rest of the world is getting the chance to enjoy this Irish gem!”

Brendan Buckley, Global Innovation Director at Irish Distillers Pernod Ricard, added: “Jameson and stout are no strangers behind the bar, but for the first time ever they have come together to create our latest innovation, Jameson Caskmates. The story goes right to our heart in Cork, where our Midleton Distillery and the Franciscan Well Brewery are located, and represents what we are most passionate about: Irish craftsmanship, collaboration and innovation. With Jameson Caskmates, we hope to surprise and delight existing Jameson drinkers by providing them with an authentic, new whiskey experience, as well as to recruit craft beer fans globally to the Irish whiskey category.”

Bottled at 40% ABV, Jameson Caskmates is available from September 2015 in eight markets including the USA, South Africa and Ireland, at the RRP of €38.99, $29.99 or local equivalent, supported by global ATL and BTL campaigns, POS and merchandising support tools.

The Jameson Works X Galvin Brothers Whiskey Den Is Now Open

Galvin Brothers

Jameson transforms Liverpool’s The Berry & Rye into a whiskey drinking den with furniture that enhances the drinking experience designed by Galvin Brothers.

Enjoy a unique whiskey drinking experience with bespoke furniture that you can buy and exclusive Jameson cocktails including ‘The Bow Street Cobbler.’

Visit The Jameson Works x Galvin Brothers Whiskey Den at Berry & Rye, 48 Berry St, Liverpool, Merseyside, L1 4JQ open now until the late September 2015.

 

The Jameson Works recently launched its latest venture, working with Yorkshire-based contemporary furniture makers, Galvin Brothers, to create the perfect whiskey drinking den.

Open until late September, Liverpool’s very own Berry & Rye will host the latest installation of The Jameson Works x Galvin Brothers Whiskey Den. Offering a unique space for the public to enjoy the finest cocktails and even buy the bespoke furniture they are sitting on, named The Whiskey Drinking Collection [available to buy at www.galvinbrothers.co.uk/pages/jameson].

Made up of Matthew Galvin (designer) and Andrew Galvin (joiner) the brothers came together just over two years ago after building on their father’s 61 years of joinery and cabinet making experience. Working to the brief of Form & Function, Galvin Brothers have created a collection, which sees them working beyond their traditional skillset of furniture making. Inspired by how Jameson makes its whiskey, and by looking carefully at the way in which people consume it, they have created a space that is designed to enhance the drinking experience.

The Whiskey Den provokes different ways for drinks to be served with a range of furniture with different functions – some merely for seating, some for the presentation of cocktails and others to create a social enclose and convivial space. Copper pots are also an integral part of the distillation process of Jameson and have inspired part of the design through beautiful copper vessels and ice buckets.

The Whiskey Drinking Collection furniture range that features in the den are individually handcrafted and made from solid sustainable European Oak. The range can be purchased online with prices starting at the lower end for hand spun copper vessels to higher priced pieces such as the Drinker’s End Table, which stores everything you need to make the perfect whiskey cocktail.

Matthew Galvin, designer at Galvin Brothers commented: “After our visit to the Jameson distillery, we wanted to create a space that reflected the true quality, craft and passion that is put into the whiskey making process. It made sense for us to use copper and wood, which are key materials involved in the Jameson distillery process but to also create a distinct, intimate, sociable and functional space for whiskey to be enjoyed in.

“The brief of Form and Function really echoes our principals of designing furniture that looks good but also has a purpose – the ‘how’ of the furniture is just as important as the why.

“Whether it’s an after work drink with mates or a date, we hope that everyone enjoys the space and people even have the chance to bring a little bit of the drinking experience into their own home, with a limited edition of the furniture range on sale from today.”

The collaboration is part of The Jameson Works series which recognises and shares the stories behind real ‘modern makers,’ who are prepared to innovate and challenge their skillsets, and who are passionate about telling the story of the process along the way. The Jameson Works is not just about what you make but how you make it, and aims to spread the knowledge of how great craftsmen work today.

 

Head to thejamesonworks.com to find out more and see the Galvin Brothers’ journey from brief to production or join the conversation @Jameson_UK #thejamesonworks

‘Bottle Your Own’ Whiskey Facilities Launch At Jameson Visitor Centres

Brian Nation

Brian Nation, Master Distiller at The Midleton Distillery, marked the launch of new Jameson Bottle Your Own facilities at the Old Jameson Distillery, Dublin, by hand-filling a 70cl bottle of a new and rare Jameson Irish Whiskey.

The new initiative, which is also launching at the Jameson Experience Midleton in Cork, invites whiskey fans to personally fill a bottle of Jameson Select Reserve Cask Strength Black Barrel from a live bourbon cask. Visitors can then personalise the label by hand with their name, the date and the whiskey’s cask number and ABV, before logging their personal details in a Bottle Your Own ledger, becoming a part of the Jameson legend.

The newest member of the Jameson family, Select Reserve Black Barrel is a blend of rich, Single Pot Still Irish Whiskey and a rare small batch grain whiskey, which is triple distilled in small quantities just once per year. The expression is available at its natural cask strength for the first time and exclusively through the Bottle Your Own facilities at the Old Jameson Distillery, Dublin, and the Jameson Experience Midleton in Cork at the cost of €100 per 70cl.

Hixter Bankside Launch New Aged Cocktail With A Twist

Autumn Leaves

Renowned London bartender, Myles Davies, of the recently opened Hixter Bankside has collaborated with Jameson Irish Whiskey, creating a cocktail over the last few months by ageing his creation in a Jameson-seasoned barrel.

The cocktail, Autumn Leaves is available for £9.50 and will be on sale at Hixter Bankside until the barrel runs dry.

The cocktail is created by mixing Jameson Irish Whiskey, sweet Vermouth and an apple aperitif from Somerset, and then ageing the mix for several weeks within a Jameson barrel from the distillery in Midleton, Cork. The maturation process in the barrels imparts additional vanilla and wood flavours into the drink, as well as creating a more rounded flavour profile.

Born in New York in the early 1900s, the practice of barrel-ageing cocktails has enjoyed a renaissance over the last few years, and has been led by renowned bartenders including Tony Conigliaro. These cocktails are typically aged in the barrel for six to eight weeks to allow the extraction of wood compounds, the evaporation of volatile compounds and the oxidation of cocktail components, which results in a softer, more rounded drink.

The barrel itself was originally a 200-litre Jameson barrel, which was dismantled and then painstakingly re-assembled by 5th generation Jameson Master Cooper, Ger Buckley, into a 15-litre barrel for Myles’ aged cocktail creation. The barrel will be on display in the bar at Hixter Bankside.

Autumn Leaves

3 parts Jameson Irish Whiskey
2 parts sweet vermouth
1 part Kingston Black (apple aperitif)
Mix through with ice, add a few drops of liquorice bittersand strain into coupe glass or similar.

Autumn Leaves is available now at Hixter Bankside, priced at £9.50.