This April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range.
Brand Ambassador Dave Marsland will be touring four Northern cities as he brings together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and the latest edition of 1931, the 4th release.
In 1931, the Barnard family founded a distillery at Dennery. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.
With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.
With Liverpool, Manchester, Leeds and Newcastle on the agenda, Emporia Brands are looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.
Places are limited to 30 maximum for each session, due to the rarity of gaining the exclusive 1931 4th Edition for the tasting’s. To secure your place, please contact Dave Marsland at email@example.com, stating the session you wish to attend from the list below.
Wednesday 6th April: Manchester – Almost Famous Great Northern
Wednesday 13th April: Liverpool – 81LTD
Wednesday 20th April: Leeds – Almost Famous
Wednesday 27th April: Newcastle – Tiger Hornsby
(All sessions run from 2-4pm)
A welcome drink will be offered, as well as a half-time serve of a Chairman’s White Label Daiquiri, and a finish of the 1931 4th edition.