Dictador Rebrands Its Iconic XO Bottle As A Dazzling Work Of Art

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Dictador, the award-winning Colombian rum producer, today announces the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles. The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide.

Representing another milestone in Dictador’s history, the impressively redesigned Insolent and Perpetual bottles stay true to the original Japanese design tradition, while being carried out in an elegant and modern way. Maintaining the previous bottle’s body shape, the new bottles are crystalline and luminescent, capturing the rich and vivid copper liquid that lies within. Exquisitely designed like a piece of art, the bottle has a modern design with a sleek and sexy look.

Marek Szoldrowski, President of Dictador Europe, said: “We are pleased to launch our new XO Insolent and Perpetual bottles which we feel capture the essence of our distinctive and luxuriously flavoured rums. The bold design makes a strong statement and will appeal to both new and existing clientele who are drawn to the liquid works of art we are known for. We have worked with an incredibly talented team of creatives on this project and are delighted to see it come to fruition.”

The two XO rums are the more decorated of the Dictador rum portfolio, mainly in part to the different aging system used. Dictador XO Insolent is made from first press sugar cane juice that is fermented for sixty hours and 100 per cent pot distilled. Aged in a combination of ex-bourbon barrels, ex-sherry butts and charred port casks, the rum features a mixture of sweet and smoky flavours from the oak. In the glass, Insolent is a deep mahogany colour, and on the nose, has combined vanilla and honey notes with hints of white chocolate and caramel parfait. On the palette, the taste is a smooth mouthful of fudge, intense vanilla and Colombian coffee.

Dictador XO Perpetual is made from the fermentation of unique virgin sugar cane honey, distilled in an antique alembic copper still, then aged in the highest quality ex-bourbon barrels, as well as ex-sherry butts and port casks. The age-old traditional family solera system is used to carefully balance the delicate smoky and sweet flavours to create an exquisite blend that pays homage to the legacy of Dictador. On the nose, Perpetual is a combined intricately roasted honey, Colombian coffee and mature oak, rounded out by scents of vanilla. On the palette, the feel is extremely smooth with hints of spice and oak to create a long chocolate-filled finish. deep mahogany brown with golden colours and superb shine.

In addition to its highly regarded award-winning rum portfolio, the Dictador brand offers a collection of Dominican cigars and Colombian coffees and chocolates. Dictador’s premium line of mild and full-bodied cigars, whose tobacco leaves are aged in Dictador’s own barrels, are ideal accompaniments to their premium line of rums, gins and perfectly balanced Colombian coffees, thereby allowing the connoisseur to truly experience and enjoy the Dictador lifestyle.

Dictador will be attending ProWein in Dusseldorf, the World’s No. 1 International Trade Fair for Wines and Spirits, from 19-21 March. Stop by Booth B86 in Hall 12 for a chat and to sample their line of awardwinning spirits.

 

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Havana Club Brings Its Cuban Roots To Life With New 7 Year Old Bottle

Havana Club 7 bottleHavana Club has unveiled a new design for its 7 Year Old expression which is renowned for putting Cuban rum on the map as the global leader of the super-premium rum category. The new Havana Club 7 bottle will be available to purchase from May.

The new bottle celebrates Havana Club’s Cuban roots with a simple shape that mirrors the design of the country’s traditional sipping rums. While retaining its sensual curves, the carefully detailed craft label presents new multi-coloured edges that mirror the vibrancy of Havana.

A series of colourful neck tags encourage consumers to discover the craftsmen behind the super-premium expression – from coopers to rum masters – at http://www.Havana-People.com. Don José Navarro, the creator of Havana Club 7 Year Old, is pictured on the back label as if offering his rum to the upcoming generations of rum aficionados.

Nick Blacknell, Marketing Director at Havana Club International, comments: “As the leading 100% authentic Cuban rum brand available globally, we are very excited to unveil a new look for Havana Club Añejo 7 Años that speaks of our proud Cuban roots and the people behind this revered rum. Capitalising on the growing global demand for high quality rum, this new bottle will bring our Cuban spirit to international Havana Club fans and spirits enthusiasts alike and continue to support our leadership of the super-premium rum category*.”

The newly designed bottle will be rolled out globally from May at the same RRP.

Sailor Jerry Announces A New Range Of Collectable Bad-Ass Bottle Wraps

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William Grant & Sons UK brand, Sailor Jerry, will be releasing a series of collectable, iconic flash art bottle wraps and cups throughout the duration of 2016. Released exclusively in the UK and Australia, the first two designs from this limited edition release will be hitting shelves from April, with the second two designs to follow later in the year.

On a slick black bottle, each of the four new collectable designs – the homeward bound ship, an American eagle, a pin-up girl and a Gypsy – are based on the greatest flash designs from the undisputed father of old school tattoos, Norman ‘Sailor Jerry’ Collins. Collins helped revolutionise the tattoo industry with his blend of traditional bold line Americana and Japanese technique. His legacy as a craftsman lives on and his designs are still crucial to tattoo culture, which continues to grow worldwide.

Inspired by brotherhood, embodying freedom of expression and showcasing the craft of old school tattooing, each new wrap design holds a specific meaning. The Gypsy design represents good fortune, whilst the ship design is practical, patriotic and metaphorical – this was tattooed on sailors as a reminder of home, and as a desire to survive and return to their loved ones. The eagle is a symbol for America, which represents honour, prowess and intelligence. As shown on the wrap, Collins’ eagles are iconic and fierce, and associated with the US flag. The refined pin-up girl design represents the ideal and extremes of femininity; the woman inked on a sailor’s arm would be the only feminine form he would see for months – a design which is arguably Sailor Jerry’s most iconic.

Dave Hort, Senior Brand Manager of Sailor Jerry said: “We wanted to provide our consumers with a collectable run of new bottle wraps based on the great, iconic works of our founding father Norman Collins. These new wraps showcase some of the highest quality flash art that has spanned generations, and we’re proud to continue spreading the word of Norman Collins through this limited edition packaging.”

RRP: £20
Available in: All major retailers
Availability: Limited run – once they are sold out, they are gone!

Stoli® Unveils Contemporary New Bottle Design

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This exciting new form from Stoli®, highlights contemporary and premium cues whilst remaining true to the brand’s iconic and longstanding heritage.

Stoli® will roll out this striking new design across the assortment, which includes Stolichnaya® Flavoured Premium vodka, Stolichnaya® 100 Proof and Stolichnaya® Gold. The new design is an evolution of the original but with significant upgraded features including:

· A taller and more elegant bottle
· An anti-slip embossing on the neck that improves both pouring and control for bartenders
· A state of the art capsule with anti-counterfeit and anti-refill technology*.
· A revised front and back label, highlighting Stolichnaya’s use of Certified Alpha Grade spirit – the highest quality level a spirit can reach.
· A new, ‘craft’ label texture, refined medals and a beautiful, bold upgrade of the main STOLICHNAYA® logo.

“The Stolichnaya bottle has been iconic for several generations, and now it’s the time for Stoli – as it is affectionately known – to make a new bold statement in claiming its position as THE Vodka.” comments Rob Cullins, CEO Stoli Group.

‘THE Vodka,’ is a title celebrated by Stoli® as a brand that has pioneered the vodka category since its inception. Stolichnaya®was the original premium imported vodka in the United States, the first vodka brand in space, the first brand to launch flavoured vodkas in the 1960s and has been enjoyed by party-goers all over the world ever since.

“Stoli has a long and proud history of vodka distilling. It has always been about the liquid: maintaining the original bold character and perfecting the unsurpassed Alpha quality. Our vision with the new Stoli packaging is to reflect what’s inside the bottle and the brands substance and heritage. We deliberately seek to contrast today’s superficial vodka category.” says Lars Vestbirk, Marketing Director for Stolichnaya and adds “I will be proud to see this in the hands of bartenders around the world.”

While its bottle has changed, the vodka remains the same. Three times distilled Alpha grade spirit, blended with artesian well water and four times filtered – the award winning liquid serves as the benchmark for premium vodka.

The new bottle will be on shelves and available during end of 2015 and early 2016.

*available in selected markets

Sailor Jerry Spices Up Category With New Bottle

sailorjerry_1_webWilliam Grant & Sons has unveiled a new look for its premium spiced rum, Sailor Jerry. The new bottle design has been developed to reinforce the brand’s premium credentials, authentic heritage and personality and provide clearer standout on shelf in retail and on the back bar.

While the liquid remains unchanged, the new design is an evolution of the previous look with clearer cues to Norman ‘Sailor Jerry’ Collins, the father of old-school tattooing. The bottle neck is now embossed with the iconic brand anchor and dates. The front label has also been split into two sections to allow more prominence of the hula girl iconography and script, whilst highlighting the proof and style, bold and smooth. A new bottle shape has also been introduced, ensuring the brand is clear and recognisable amongst its competitors.

Inspired by the famous tattoo artist, six new Sailor Jerry pinup girls have been added to the inside front label of the bottle. Brand fans already remove the label to collect the existing range and the new pack includes a new, removable label so that Sailor Jerry fans can easily continue their collections with the new artwork.

Senior Brand Manager for Sailor Jerry, Riana Gallagher commented: “Sailor Jerry Spiced Rum was developed to continue the legacy of Norman ‘Sailor Jerry’ Collins and was inspired by his era, when goods were made by hand and people had a stronger sense of pride in their work. The new packaging has been introduced to align the brand’s look and old school feel with the premium, authentic nature of the spirit.”
“In a competitive category, the changes have been made to ensure Sailor Jerry remains prominent in the on and off-trade sectors and reflect the values of craftsmanship, independence and originality Sailor Jerry was built on.”

In the off-trade, spiced rum now accounts for a quarter of all rum and is the fastest growing sub-category by value, while in the on-trade, value sales of spiced rum have almost doubled in the last two years, adding £50m to the category. Sailor Jerry is the number two spiced rum in the UK on and off-trade.

The new Sailor Jerry bottle will be available from September and joins a global roll out of the new packaging. In the UK, the recommended retail price remains £22.00.

New Look Bottle, Same Great Taste as Ballantine’s Updates Image For Finest

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Ballantine’s, the No. 1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world, has unveiled a bold new-look bottle for its Finest expression, highlighting its suitability to the modern generation of whisky drinkers and ensuring it remains front of mind for customers.

The new bottle will begin appearing in markets from July this year and embraces traditional Ballantine’s attributes such as timelessness, elegance and authenticity, while becoming more contemporary in style. This design evolution stays true to founder George Ballantine’s pioneering values and relentless pursuit of quality, never settling for less than the finest and travelling to the four corners of Scotland until finding the perfect blend of malts and grains for his whisky.

With design elements including a chevron-shaped label that echoes the iconic wings of the historic Finest label, the new look gives the bottle a more dynamic, eye-catching look on shelf. Premium quality cues have been enhanced through a more prominent positioning of the brand’s crest – the exclusive Ballantine’s Grant of Arms – and a simplification of the Ballantine’s seal, which amplifies the Ballantine’s ‘B’ and provides an opportunity to build on one of Ballantine’s greatest visual assets. ‘Finest’ also now features in a more premium gold colouring.

The Ballantine’s Finest carton will also reflect and emphasise the key features of the bottle; the chevron label, enhanced ‘B’ and the Ballantine’s crest, while the bottle itself will retain the iconic rectangular bottle shape that it is famed for, with its shoulders made more angular, resulting in a sharper, prouder look.

The overall result is an iconic, contemporary design that is true to the Ballantine’s Finest brand essence and its original packaging, building on and enhancing its most familiar elements, which have led to its position as one of the most consistent and recognisable brands in the world.

Peter Moore, Ballantine’s Global Brand Director, comments: “The Ballantine’s Finest bottle has changed very little over the years, but we recognised a need for the look to be updated, given Ballantine’s credentials as a famous brand that leaves an impression. We wanted to ensure that our new design stayed true to our proud heritage and identified with our loyal customers, whilst also being seen as a contemporary, vibrant brand, and we’re delighted with the final result.

“The new bottle performed very well in consumer research tests* within our key markets and outperformed our highest expectations. It was acknowledged by those tested as being confident and modern without losing its heritage and quality cues, so we hope that this and our exciting marketing activities will translate into further success for Ballantine’s and will continue to engage people across the world.”

The new Finest range will be available in a wide range of sizes and formats and will be accompanied by a teaser ATL campaign. The ATL campaign contains two routes, with one focusing on the brand’s quality, consistency and originality under the strapline, ‘Always Original Since 1827’. The second route is more product focused with the strapline, ‘New Bottle, Same Great Taste’.

An extensive range of point-of-sale materials has also been produced for Ballantine’s customers, including shelf talkers, neck tags, tent cards and cocktail cards, which will be available in bars and restaurants, encouraging customers to make Ballantine’s Finest cocktails at home.

The new bottle also introduces Ballantine’s new global marketing campaign, “Stay True, Leave an Impression”, which acts as a reminder to the customer that acting with self-belief is what will leave a genuine, authentic and positive impression. The line will feature on all brand communications across all product variants, but with different features and nuances to reflect the range of products and varying customer groups.