Same Great Beer, Fresh New Look For Dizzy Blonde

ROBINSONS BREWERY LAUNCH NEW LOOK DIZZY BLONDE & CHILLED DIZZY

2018 was the joint hottest summer on record for the UK, and the hottest ever for England. Research the Cask Report 2018/19 suggests that temperature is one of the biggest challenges for cask ale. While the majority of drinkers would prefer cask to be served cooler (below 11°C), the reality is that many pubs serve it far too warm. Cask Marque monitoring during July 2018 showed that almost 7 in 10 pints of cask were served warmer than the recommended temperature of 11-13°C.

Against a backdrop of cask decline across the country, it seems that ‘cooler’ cask could not only create a point of difference at the bar, but it could also be a great way of attracting new younger drinkers and reinvigorating a category in desperate need of a volume uplift.

David Bremner, Director of Marketing at Robinsons, explains: “We’re hugely passionate about cask ale, we’ve been brewing it for 180 years! However, cask still has this ‘old-man’ image that makes people think of warm, flat beer. Research tells us customers want it cooler, so we decided to give the customer what they want and created ‘Chilled Dizzy’… an extra-chilled version of our most popular cask ale, brewed to the same great tasting recipe, but served at a refreshing 8°C (the same average temperature as premium lager). We tested it in our Visitors Centre and the results were overwhelming. 90% really liked it and 85% said they’d order another pint. We’re now trialling in 14 of our tenanted, free trade and managed pubs and, if it’s successful, we’ll offer it to all our customers.”

It’s no secret that cask has had a confidence crisis. Sales are down 6.8% in volume, younger drinkers drink less (and are even less likely to drink cask), and then there’s issues around image, changing consumer habits, the premiumisation pinch, and pub closures. Quality, awareness and knowledge are the holy trinity for cask success.

“Innovation is all well and good, but it mustn’t compromise quality or consistency. Quality always matters,” continues David. “It’s really important to diehard cask drinkers – in fact to all drinkers – and every pint has to be as perfect as the last. That’s why, we invested in one of the UK’s best breweries, employ an entire team of beer testers, run monthly beer quality training, and have a brilliant technical services team. We also created ‘Best in Glass’ – a quality assurance scheme that seamlessly knits together our annual beer quality audit, Cask Marque audits, training records and Vianet data to help our licensees store and serve beer in the best possible condition and, as a result, sell more of it.”

In addition to a sizzling summer, 2018 also brought heat for Dizzy Blonde; which became the focal point of a sexism debate in the beer industry. After 10 years of growth and success, Robinsons announced plans to modify the brand.

Much to the delight of drinkers, the recipe and brewing process will remain exactly the same. However, greater focus is now placed on the ingredients and beer style. The new pump clip prominently highlights the American Amarillo hop variety and the design has evolved to better reflect the historical context in which the original Dizzy Blonde concept was intended. Paying homage to the 1950’s American ‘nose art’ of WW2 aircraft, which was so iconic of the era, Dizzy Blonde acts as a reminder of home; much like the British pub. Light, bright and vibrant, the turquoise colour and chunky, ceramic feel of the pump clip was inspired by the progressive design style in the US at that time; most prominently seen in classic American diners and appliances.

Perfectly pitched for the current trend of light hoppy golden beers, which are up 6% according to CGA research, Dizzy Blonde will continue to raise money for charity throughout summer with ‘Dizzy Donates’; a fundraising campaign in which Robinsons donate 5p from every pint of Dizzy Blonde ale sold to charity.

The new design will be officially launched at the Robinsons Tradeshow on the 26th March and subsequently rolled out across the country.

Chivas Regal Unveils Fresh New Look For Chivas 18

New Chivas 18 Bottle + Box ImageChivas Regal, one of the world’s most iconic blended Scotch whiskies, has announced a new global campaign in celebration of the dedication, skill and time it takes to craft its award-winning Chivas 18.

Still expertly blended to the original recipe developed by Colin Scott, Custodian Master Blender at Chivas Regal, and one of the world’s most experienced Master Blenders, Chivas 18 is a distinctively rich and multi-layered blend, representing complexity at its very best. In an age that revolves around instant gratification, the new campaign encourages consumers to appreciate the more intricate things in life, which, like Chivas 18, take time and skill to create.

The campaign coincides with a new label and box design, featuring rich vibrant colours and luxurious textures, befitting of one of the world’s most loved blended Scotch whiskies. Refreshing the iconic Chivas 18 blue with a sophisticated new tone, used on both the pack and the label, will help it stand out on shelf and the back bar, while also better reflecting the brand’s ultra-premium credentials. Whisky fans need not worry though; the award-winning taste that consumers have come to know and love remains the same.

Richard Black, Global Marketing Director at Chivas Regal, commented: “Taking no less than 18 years in the making and with 85 flavour notes packed into every drop, Chivas 18 is the epitome of complexity. In celebration of this unrivalled spirit, our new campaign highlights its rich, multi-layered flavour whilst also honouring the expert blending process which leads to its creation. Through it, we want to remind consumers that some things in life can’t – and shouldn’t – be simplified.”

BrewDog’s Spirits Brand LoneWolf Launches With Category Challenging Design By B&B studio

Lone Wolf
Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B studio.

Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an outsider within the sprits category. A simple stripped-back label features across the gin and vodka bottles in defiance of category codes with the wolf’s head identity its sole adornment.

Code breaker

B&B studio worked to communicate LoneWolf’s rebellious approach to the spirits category in the design, as the brand seeks to challenge perceptions of what gin and vodka can be.
The production process at LoneWolf takes place on one site, from grain to bottle, as opposed to spirit and botanicals being bought in, then mixed together. Every part of the brand is created from scratch -including the bespoke bottle and a specially formulated silicone band.

LoneWolf seeks to hero the spirit before the brand, in a stance that goes against the grain in the craft industry. This anti-marketing approach, a clear strategy formed for the design, is reflective of both product purity and the brand’s deliberately defiant stance. Shaun Bowen, Creative Partner at B&B studio, says: “LoneWolf goes against the pack and ignores the codes of the category, allowing us to tell their brand story in an eye catching and compelling way.”

Revolutionary spirit

The unassuming label, which is held onto the bottle with a silicone band, features a modest typewriter font, imperfect and intimate, inspired by the notes made by a distiller in the creation of spirits. It also features the brand’s LoneWolf identity, a wolf distilled down to its purest geometric elements.

The back of the bottle sports embossed LoneWolf type. And twelve stories about LoneWolf, on themes such as the taste and process, written by the brand, appear on the inside of the label.

Bowen adds: “The packaging has a raw simplicity to reflect the purity of what LoneWolf is doing in the spirits sector. It feels legitimate and authentic, with a scientific quality to it. “Each category has its own design codes but this just turns that all on its head. The vodka and gin look the same – only LoneWolf could do something as revolutionary as this.”

Havana Club Brings Its Cuban Roots To Life With New 7 Year Old Bottle

Havana Club 7 bottleHavana Club has unveiled a new design for its 7 Year Old expression which is renowned for putting Cuban rum on the map as the global leader of the super-premium rum category. The new Havana Club 7 bottle will be available to purchase from May.

The new bottle celebrates Havana Club’s Cuban roots with a simple shape that mirrors the design of the country’s traditional sipping rums. While retaining its sensual curves, the carefully detailed craft label presents new multi-coloured edges that mirror the vibrancy of Havana.

A series of colourful neck tags encourage consumers to discover the craftsmen behind the super-premium expression – from coopers to rum masters – at http://www.Havana-People.com. Don José Navarro, the creator of Havana Club 7 Year Old, is pictured on the back label as if offering his rum to the upcoming generations of rum aficionados.

Nick Blacknell, Marketing Director at Havana Club International, comments: “As the leading 100% authentic Cuban rum brand available globally, we are very excited to unveil a new look for Havana Club Añejo 7 Años that speaks of our proud Cuban roots and the people behind this revered rum. Capitalising on the growing global demand for high quality rum, this new bottle will bring our Cuban spirit to international Havana Club fans and spirits enthusiasts alike and continue to support our leadership of the super-premium rum category*.”

The newly designed bottle will be rolled out globally from May at the same RRP.

Wood’s Toasts To Tradition With New, Premium Bottle For Trusted Rum

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William Grant & Sons UK has just unveiled the new, premium packaging of Wood’s Old Navy Rum.

Inspired by the liquid’s Navy-enriched past, the redesigned bottle is now simpler, sturdier, with thicker glass and a traditional cork now holds the liquid in, just as it originally would. But that’s all, our recipe’s the same. You don’t mess with a sailor’s rum.

The blend is made in Guyana from black strap molasses and includes a rum distilled in the only working single wooden pot still in the world. Made of greenheart, a local hardwood, it imparts unique and complex flavours. To this day, Wood’s is the only Demerara navy rum still bottled at 57%.

Brand manager, Gwilym Cooke says, “After evaluating the rich brand history, consumer trends and the dark rum category, we wanted more premium packaging to match the quality of the liquid inside the bottle, which hasn’t changed since 1887.”

“We hope the new, premium packaging can attract more consumers to this celebrated spirit in the off-trade, and build further brand equity in the process,” says Cooke.

The new Wood’s bottle will start shipping from early April 2016.

Sailor Jerry Announces A New Range Of Collectable Bad-Ass Bottle Wraps

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William Grant & Sons UK brand, Sailor Jerry, will be releasing a series of collectable, iconic flash art bottle wraps and cups throughout the duration of 2016. Released exclusively in the UK and Australia, the first two designs from this limited edition release will be hitting shelves from April, with the second two designs to follow later in the year.

On a slick black bottle, each of the four new collectable designs – the homeward bound ship, an American eagle, a pin-up girl and a Gypsy – are based on the greatest flash designs from the undisputed father of old school tattoos, Norman ‘Sailor Jerry’ Collins. Collins helped revolutionise the tattoo industry with his blend of traditional bold line Americana and Japanese technique. His legacy as a craftsman lives on and his designs are still crucial to tattoo culture, which continues to grow worldwide.

Inspired by brotherhood, embodying freedom of expression and showcasing the craft of old school tattooing, each new wrap design holds a specific meaning. The Gypsy design represents good fortune, whilst the ship design is practical, patriotic and metaphorical – this was tattooed on sailors as a reminder of home, and as a desire to survive and return to their loved ones. The eagle is a symbol for America, which represents honour, prowess and intelligence. As shown on the wrap, Collins’ eagles are iconic and fierce, and associated with the US flag. The refined pin-up girl design represents the ideal and extremes of femininity; the woman inked on a sailor’s arm would be the only feminine form he would see for months – a design which is arguably Sailor Jerry’s most iconic.

Dave Hort, Senior Brand Manager of Sailor Jerry said: “We wanted to provide our consumers with a collectable run of new bottle wraps based on the great, iconic works of our founding father Norman Collins. These new wraps showcase some of the highest quality flash art that has spanned generations, and we’re proud to continue spreading the word of Norman Collins through this limited edition packaging.”

RRP: £20
Available in: All major retailers
Availability: Limited run – once they are sold out, they are gone!

Stoli® Unveils Contemporary New Bottle Design

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This exciting new form from Stoli®, highlights contemporary and premium cues whilst remaining true to the brand’s iconic and longstanding heritage.

Stoli® will roll out this striking new design across the assortment, which includes Stolichnaya® Flavoured Premium vodka, Stolichnaya® 100 Proof and Stolichnaya® Gold. The new design is an evolution of the original but with significant upgraded features including:

· A taller and more elegant bottle
· An anti-slip embossing on the neck that improves both pouring and control for bartenders
· A state of the art capsule with anti-counterfeit and anti-refill technology*.
· A revised front and back label, highlighting Stolichnaya’s use of Certified Alpha Grade spirit – the highest quality level a spirit can reach.
· A new, ‘craft’ label texture, refined medals and a beautiful, bold upgrade of the main STOLICHNAYA® logo.

“The Stolichnaya bottle has been iconic for several generations, and now it’s the time for Stoli – as it is affectionately known – to make a new bold statement in claiming its position as THE Vodka.” comments Rob Cullins, CEO Stoli Group.

‘THE Vodka,’ is a title celebrated by Stoli® as a brand that has pioneered the vodka category since its inception. Stolichnaya®was the original premium imported vodka in the United States, the first vodka brand in space, the first brand to launch flavoured vodkas in the 1960s and has been enjoyed by party-goers all over the world ever since.

“Stoli has a long and proud history of vodka distilling. It has always been about the liquid: maintaining the original bold character and perfecting the unsurpassed Alpha quality. Our vision with the new Stoli packaging is to reflect what’s inside the bottle and the brands substance and heritage. We deliberately seek to contrast today’s superficial vodka category.” says Lars Vestbirk, Marketing Director for Stolichnaya and adds “I will be proud to see this in the hands of bartenders around the world.”

While its bottle has changed, the vodka remains the same. Three times distilled Alpha grade spirit, blended with artesian well water and four times filtered – the award winning liquid serves as the benchmark for premium vodka.

The new bottle will be on shelves and available during end of 2015 and early 2016.

*available in selected markets

New Premium Design For Glenfiddich Core Range

NEW GF 12 bottle

William Grant & Sons UK’s Glenfiddich 12 and 15 Year Old single malt Scotch whiskies have been given a distinctive new pack design to complete a core range overhaul.

The redesign of the 12 and 15 Year Old expressions completes a core range refresh, which began with the redesigned Glenfiddich 18 Year Old, launched in November 2014.

The new Glenfiddich 12 and 15 year old bottles feature a more confident and dominant Stag and feature product information presented on a cream band which is more representative of the category. They are presented in premium presentation boxes, embossed with the instantly recognisable Glenfiddich gold stag and finished with luxurious gold foil detail.

Sarah Harding, Senior Brand Manager, Glenfiddich comments: “This is an exciting time for Glenfiddich and we are thrilled with the refreshed core range. Glenfiddich is a superior whisky so naturally we want its presentation to match the quality of the award winning liquid. The prestigious new look will hopefully capture and reflect our whisky making credentials and the  brand’s authenticity and family heritage.”

The new range will be available from September 2015.

New Look For Darnley’s View Gin

Darnleys View Range

Award-winning boutique craft gin Darnley’s View now has an elegant new label to match its Spiced Gin stable-mate.

Darnley’s View gin is from Edinburgh based Wemyss Malts. It first came on the scene in 2010 and can now be found in over 20 countries across the gin drinking world. The main botanicals in this gin are juniper, elderflower and citrus.

Two years ago, Darnley’s’ View Spiced Gin was added to the range with warming spice botanicals such as cinnamon, nutmeg and ginger. The two gins are now both presented with a two-part label printed on craft paper featuring the Wemyss family crest.

Owned by the Wemyss family from Fife in Scotland, the name “Darnley’s View” celebrates the meeting of Mary Queen of Scots and her husband Lord Darnley at Wemyss Castle in 1565. The elderflower which grows at the Castle inspired the choice of botanicals for this fresh, floral gin.

William Wemyss, Managing Director of brand owner Wemyss Malts, commented: “We are delighted to present Darnley’s View with its new two-part label. Designed to accentuate the craft feel of our range and now cementing the family look with Darnley’s View Spiced Gin. Already a firm favourite on many gin menus, we are sure that our customers will appreciate the new style label.”

New Look Packaging for Auchentoshan 12 Years Old and Auchentoshan Three Wood

Three Wood Bottle Carton copy

This June (2013) Auchentoshan, Scotland’s only triple distilled Single Malt Scotch whisky, will reveal exciting new packaging for its iconic core brands – Auchentoshan Three Wood and 12 Years Old. The refresh, which takes inspiration from the hugely successful travel retail range launched in 2012, will highlight Auchentoshan’s premium qualities and increase stand out on shelf. The new pack will also educate the consumer about Auchentoshan’s unique triple distillation process, wood maturation and tasting notes.

All three sides of the pack are maximised in the new design and illustrations are used to bring to life the story of the whisky. Auchentoshan’s premium quality and brand heritage is reflected in the prominence of 1823, the year of the brand’s establishment, and the traditional bronze foiling which highlights the three copper stills used in the distillation process.

The iconic and unique Auchentoshan bottle will not change its shape and will remain the same easy to handle bottle. The expression name will appear on the bottle’s label in white stylised traditional font which stands out clearly against the dark grey background of the label and provides an additional nod to the brand’s heritage.
Jennifer Meenan, Auchentoshan Brand Manager says, “We are delighted with the new pack design and feel it will provide consumers with a greater understanding of how we make our whisky, and most importantly, how it will taste. The introduction of illustrations on pack is new for Auchentoshan and we feel it brings to life the story of this wonderful triple distilled single malt whisky”.

Established in 1823, Auchentoshan triple distils every drop meaning the spirit produced reaches 81.5% ABV, significantly higher than most distilleries in Scotland. The lightness of the liquid enables it to absorb every characteristic it is exposed to in the cask. It is this smooth distillate paired with the carefully selected oak casks that gives Auchentoshan an unmistakably light and fruity flavour.

For more information visit http://www.auchentoshan.co.uk