BOMBAY SAPPHIRE, the world’s number one premium gin, has announced
Manchester, UK, as the next stop of The Glasshouse Project. Taking place 14-16 August, the vibrant city is the second stop in the global tour of the brand advocacy initiative following the launch of this year’s programme in Mallorca last month. Designed especially for the world’s top-tier bartenders, The Glasshouse Project aims to push the boundaries of creativity within mixology.
Through collaborative, interactive talks and seminars led by leading figures from both inside and outside the drinks industry, The Glasshouse Project looks to identify how cultural, social and economic influences and trends can affect gin consumption and cocktail creativity. The outcome is a series of workshops designed to rethink mixology in the gin category and provide attendees with the information and inspiration to create their own bespoke serves to list in their respective bars.
The session has been put together by Renaud de Bosredon and Sean Ware, U.K. and Northern Europe Brand Ambassadors for BOMBAY SAPPHIRE respectively, and will be attended by Raj Nagra, Global Brand Ambassador for BOMBAY SAPPHIRE, with speakers including Mark Shayler (Director of This is Ape, a sustainable innovation consultancy), Dr. Rachel Edwards-Stuart (Food Scientist and Flavour Expert), Chris Hines MBE (Founder of Surfers Against Sewage (SAS) and former Sustainability Director of the Eden Project) and Sean Pillot de Chenecey (Futurologist and Trends Consultant).
Following the successful pilot in London last year, BOMBAY SAPPHIRE announced the global expansion of the programme. Julian Davies, Global Marketing Manager at BOMBAY SAPPHIRE, says of the initiative:
“BOMBAY SAPPHIRE has been driving the conversation in gin for the last thirty years and The Glasshouse Project is our logical next step in pursuing excellence and innovation for the gin category as a whole.
“Last year’s inaugural workshop was hugely successful in terms of opening up conversations with some of the world’s best bartenders and serves as a platform for this year. The sessions are designed to be a genuinely memorable experience for our attendees and draw in elements of other creative disciplines to add value to the art of mixology – it’s a purposely collaborative and interactive initiative, as these
bartenders are at the top of their game”.
While the initiative has a global reach, each event will have a highly localised feel with the content of each individual workshop cultivated with the specifics of each market in mind. The Glasshouse Project sessions are part of a three-step process with follow-ups taking place in each individual market. Each attendee will lead a tasting session attended by fellow mixologists, designed to showcase how they’ve incorporated learnings from the workshops into their day-to-day work, as well as taking part in various other brand initiatives at local and global levels.
Further sessions are scheduled to follow in Germany (August), Sydney (September) before wrapping up in Asia and Africa (November). The activity will culminate in an exhibition of the results of the workshops at Laverstoke, Hampshire, home of BOMBAY SAPPHIRE, at the end of the year.