Chairman’s Reserve Mai Tai Campaign Returns to Celebrate 75 Years of the Mai Tai

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Chairman’s Reserve St Lucia Rum is calling for entries for the 2019 Chairman’s Reserve Mai Tai Challenge, with the prize of a visit to St Lucia in 2020 at stake.

Between now and August, bars are asked to create their own version of this classic rum cocktail, with four finalists going head to head at a London venue in September.
For details of how to enter, contact Emporia Brands, or go to: https://www.emporiabrands.com/chairmans-mai-tai.

2019 marks the 75th anniversary of the Mai Tai, when Vic Bergeron – “Trader Vic” – created a drink in his bar in Oakland, California, for visitors from Tahiti. Their reaction to the first sip was a cry of “mai tai roa ae!”, which can be roughly translated as “out of this world!”. The original included two very different rums – one molasses, the other Agricole – with flavours of citrus and almond, which provides plenty of scope for innovation. “We had an idea to encourage bartenders to play with Chairman’s Reserve in the Mai Tai cocktail because of how well we believed our rums fit the profile of this traditional tiki cocktail,” says Sergin John Baptiste, Marketing Director of St. Lucia Distillers.

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The Chairman’s Reserve Mai Tai Challenge is a UK bartender competition that launched four years ago with Emporia Brands. The competition is back again for 2019 after last year’s excellent challenge and final, where Café Pacifico from London were crowned the winners at The Magic Roundabout in Shoreditch and received the amazing prize of two places on the Chairman’s Reserve Rum visit to St. Lucia, following in the footsteps of previous winners Milk in Reading and Alvino’s in Newcastle-upon-Tyne.

The 2019 Mai Tai challenge will follow the same format – simply create a signature Chairman’s Reserve Mai Tai serve, register it on the website, then promote it in your bar throughout July and August and on social media. The four teams scoring the most points will be invited to the UK final, during which they will create their own pop-up bar and re-create their signature Mai Tai serve to the trade and consumers. The bar with the most votes will win the once-in-a-lifetime trip to St. Lucia.

“I was taken aback by the passion these skillful bartenders had for Chairman’s Reserve,” comments Margaret Monplaisir, Managing Director of St Lucia Distillers. “Their attention to every detail, their enthusiasm, and knowledge of Chairman’s Reserve was remarkable.”

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Saint Lucia Distillers Launches New Admiral Rodney Range of Super Premium Rums

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Saint Lucia Distillers is releasing two new rums to complement the existing award winning Admiral Rodney Rum. The new range will consist of three offerings with different ages and price points. All rums in the Admiral Rodney range are from Coffey Still distillates and have been aged in American white oak Bourbon casks. Admiral Rodney is Saint Lucia Distillers super premium brand with a reputation as one of the world’s best quality rums. Margaret Monplaisir, Managing Director of Saint Lucia Distillers commented “We are delighted to be able to expand our super premium brand
Admiral Rodney to include two new rums. These new additions allow us to showcase our portfolio of handcrafted aged rums and our commitment to quality”. Jack Rackham, Managing Director of Emporia Brands, added: “Admiral Rodney’s multiple awards and reputation as one of the world’s finest rums, has made us very ambitious to build the UK super premium rum market with this extended range and updated packaging.”

“Admiral Rodney Extra Old Saint Lucia Rum” was created in the 1980s, and launched in the UK by Emporia Brands in 2009, immediately winning the Rum Trophy at the International Spirits Challenge that year. The rum gained a reputation for quality given its blend of the distillery’s oldest rums, and was subsequently exported to Europe, North America and Asia. The brand has amassed over 40 medals in international spirits competitions and this success bears testimony to Saint Lucia Distillers commitment to artisanal rum making and the very highest standards of quality rum.

The new range celebrates the famous naval victory of Admiral George Rodney against the French at the Battle of the Saints in 1782 thus ensuring British domination of the Caribbean. Rodney’s fleet had made their base in the island of Saint Lucia in the Caribbean and awaited Admiral de Grasse’s French fleet to leave Martinique before their pursuit and ultimate victory. The names of the rums in the new range are taken from those ships who particularly distinguished themselves in the battle. HMS Princessa, HMS Royal Oak and Rodney’s flagship HMS Formidable excelled in the fighting and “broke the
Line” of the French fleet.

The HMS Princessa blend contains rums aged for 5 to 9 years, HMS Royal Oak has a blend of 7 to 12 years while HMS Formidable contains rums aged between 9 to 12 years. All rums are from the lower plates of our 45 plate Coffey still as these distillates have the balance of flavours which enable long maturation and result in a rum with balance, intensity and complexity. The retail price for these rums will be £46.25 for HMS Princessa, £51.75 for HMS Royal Oak and £71.95 for HMS Formidable, exclusively from The Whisky Exchange through August 2018.

Spirits Importer Emporia Brands Launches Bounty Rum, The Spirit of Saint Lucia

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Saint Lucia Distillers, acknowledged as one of the foremost rum distilleries in the Caribbean, is launching the Bounty Rum brand in the United Kingdom during Notting Hill Carnival (26th & 27 th August 2018), the biggest carnival in Europe, in collaboration with its retail partners, Taste of Saint Lucia and the award-winning mid-century tiki bar Trailer Happiness – 177 Portobello Road, London.

“This new release will complement the existing brands of Chairman’s Reserve and Admiral Rodney, whilst establishing the origin of Saint Lucian rums” says Philip
Gillier, Export Manager at Saint Lucia Distillers. Bounty Rum – “The Spirit of Saint Lucia” – is the most popular brand in the Caribbean Island of Saint Lucia. Launched in 1972, the brand is a staple of Saint Lucian life and is enjoyed by all Lucians as the national rum brand. Bounty has become a national icon and sponsors a whole range of cultural events such as Carnival, Independence Day, Jounen Kwéyὸl (Créole Day) and local community days (Friday Night Jump Up).

Sly Augustin, Owner of Trailer Happiness adds “As a Saint Lucian living abroad, I am very happy and proud to take part in the launch of Bounty Rum in Europe, which couldn’t have taken place anywhere else but at the Notting Hill Carnival, celebrating Caribbean culture in London since 1966. Bounty Rum is the ultimate Carnival Rum brand from Saint Lucia”.

Jack Rackham, Managing Director of Emporia Brands, comments: “I am delighted to announce the arrival of the Bounty range that we will be launching at Notting Hill Carnival, where St Lucia Distillers have been a leading rum sponsor of bars and carnival activity over the past 8 years. Having launched Chairman’s Reserve into the UK and becoming the number one export market for this great brand from St Lucia Distillers, we are excited by the new proposition the Bounty rum range provides.”

Bounty Rum will be officially launched in the UK through spirits importer Emporia Brands this summer and will sponsor Trailer Happiness on Portobello Road and The Pioneers Festival throughout the Notting Hill Carnival weekend.

The Bounty Rum range consists of six rums: Bounty Premium Gold (40%), Bounty Premium White (40%), Bounty Dark (43%); and three flavoured rums: Bounty Spiced (40%), Bounty Coconut (25%) and Bounty Lime (25%). All rums are blended with distillates from Saint Lucia Distillers’ unique Coffey still with the exception of Bounty Dark which has some pot still to give further character and complexity. All of the rums are aged for a minimum of 2 years before bottling. They will initially be available through TheDrinkShop.com.

This comprehensive range of rums enables the consumer to get a flavour of Saint Lucia. The versatility of the range gives bartenders the opportunity of mixing both traditional cocktails as well as experimenting with exotic flavours.

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Piña Colada
35ml Bounty Gold
20ml Bounty Coconut
30ml Pineapple Juice
1 fresh Pineapple wedge
15ml Lime Juice

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Zombie
25ml Bounty Gold
25ml Bounty Dark
15ml Bounty Spiced
25ml Grapefruit Juice
15ml Lime Juice
Dash of Absinthe
15ml Passion fruit Syrup

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Mojito
40ml Bounty White
20ml Bounty Lime
20ml Lime Juice
8-10 mint leaves

New Caribbean Inspired Bar and Café to Open in South Manchester

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A new Caribbean inspired venue is to open within King’s Court of Altrincham, South Manchester on July 20th, 2018.

Dave Marsland of Drinks Enthusiast Ltd has chosen the attractive leisure and office complex of King’s Court and its secluded courtyard off one of the main streets of the Cheshire town as the home of his first bar and café. Marigot Bay Bar & Café, named after Marigot Bay of St Lucia in the Caribbean, is the creation of several years of inspiration and experiences, finally coming together to offer South Manchester a bar and café that takes you through the many tropical islands via chilled island beers, tropical cocktails and some of the finest Caribbean coffee and cocoa available.

With the walls adorned with memorabilia picked up from Dave’s travels to the Caribbean, including Marigot Bay itself, Marigot Bay Bar & Café re-creates the tranquil, relaxing experience of the bay, located on the western coast of Saint Lucia and surrounded on three sides by steep, forested hills with the inland portion of the bay forming a hurricane hole used to shelter boats from hurricanes. It’s here that it’s famous for its calming waters and palm tree lined beaches that offer a quiet escape from the hustle of city life. It’s this that Dave has re-created, meaning low ambient and traditional Caribbean radio, a focus on traditional drink serves and attentive table service.

Marigot Bay Bar & Café has a capacity of 30 seating, with a first-come-first-serve policy during its hours of operation. Open from Wednesday to Sunday, Marigot Bay Bar & Café focuses on Caribbean origins, including a selection of beers such as Banks of Barbados and Carib of Trinidad and Tobago, coffee sourced from the famous Blue Mountain region of Jamaica and a selection of rum and rhums from across the Caribbean islands, including Chairman’s Reserve of St Lucia, Foursquare of Barbados, Appleton Estate of Jamaica, Havana Club of Cuba and Rhum Clément of Martinique.

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There’s also a focus on the traditional rum serves found on the islands themselves, including the Pusser’s Painkiller, known as the “Official Cocktail of the British Virgin Islands”, Havana Club’s original Cuban Mojito and Gosling’s Black Seal, the tempest in Bermuda’s favourite cocktail the Dark ‘n Stormy. The menu is coupled with a selection of non-rum favourites that can be found on the bars across the Caribbean too, as well as mixers such as fresh coconut water and Ting, the sparkling Jamaican grapefruit juice.

Marigot Bay itself is a historic landmark, having been the site of several battles between the French and British navies, meaning a great opportunity to focus on some of the islands favourite rums that honour the naval history of St Lucia. Expressions from the recent released Admiral Rodney range will be available to experience in special guided tutorials that focus on the aromas and flavour perception of each.

With tribute to Meimi Sanchez, Global Brand Ambassador for Havana Club and her sensory masterclass technique, Marigot Bay Bar & Café has ruled out the usual live music element seen in most venues, instead opting for low-level background music from traditional Caribbean radio stations, producing a calmer experience for all customers and releasing optimum emotions when enjoying a tipple of choice.

Dave himself has over a decade of experience within the drinks industry, creating brand agency Drinks Enthusiast in 2011, Manchester Rum Festival in 2017, Bassano Bar @ PizzaExpress in 2017, co-owner of spirits retail business Riddles Emporium in Altrincham and a national social media and publication presence as a drinks journalist.

Opening Hours;
Wednesday-Friday from 5pm to late and from 12noon to late on Saturdays, Sundays and Bank Holidays.

Address;
Marigot Bay Bar & Café, 6 King’s Court, Railway Street, Altrincham, WA14 2RD

Website;
www.marigotbaybarandcafe.com

Chairman’s Reserve Mai Tai Campaign Returns for 2018

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Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers are proud to announce the launch of the 2018 Chairman’s Reserve Mai Tai campaign.

After yet another successful campaign in 2017, with winners Milk Bar from Reading representing the UK to second place in the 2017 international final, this year see’s the return of the Chairman’s Reserve Mai Tai campaign, a collaboration between the World Spirit Awards 2018 winning Chairman’s Reserve rum range from St Lucia Distillers, and award-winning UK importer Emporia Brands.

Entries are open now and we ask bartenders across the UK to submit their twist on a Mai Tai, a serve closely associated with Chairman’s Reserve, using two expressions of the St Lucian rum (Original, White Label, Spiced and Forgotten Cask) as well as incorporating influence from the local culture of their venue, either the UK or their more specific territory. Entry deadline is June 30th at midnight,

All entrants are required to promote their creation over the two-month period of July and August, earning a variety of points that are rewarded for a combination of Chairman’s Reserve sales, social media activations, media content such as photos and videos, and event collaborations.

Once the campaign finishes, the top four venues who have gained the most points from all the entries will be invited down to London and top event space and bar The Magic Roundabout at Old Street station on Monday 17th September. Here, each venue will be asked to create their winning recipe to a VIP crowd of journalists and rum enthusiasts, with the hope of impressing them enough to vote as their favourite Mai Tai of the evening. The venue with the most tokens win themselves two plane tickets to St Lucia, the home of Chairman’s Reserve, in March 2019 as part of the immersive Chairman’s XI.

To submit your entry, please visit https://www.emporiabrands.com/chairmans-mai-tai

To enjoy a Chairman’s Reserve Mai Tai,

– 40ml Chairman’s Reserve Original
– 10ml Chairman’s Reserve Spiced
– 25ml lime juice
– 15ml triple sec
– 12.5ml orgeat syrup

Shake & strain over crushed ice. Serve in tiki mug or old-fashioned glass. Add 2 dashes of Angostura and garnish with mint sprig.

Swedish Victory In The Chairman’s Reserve Mai Tai Challenge 2017

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The last two weeks has seen me embrace my favourite rum brand more than ever with a trip to St Lucia for the Chairman’s Reserve Mai Tai season. Hosted at Capella Marigot Bay Resort and Marina, the 5* venue became the hub for a host of international and island based bartenders for several days, welcoming with a Chairman’s Reserve Spiced Ice Tea upon arrival and offering the relaxed and chilled vibes St Lucia is famous for.

The aim of the Chairman’s Reserve Mai Tai season is to culminate in a combined final of winning efforts from across the world from the last year, paired with St Lucian counterparts to crown the ultimate Mai Tai team and recipe. Representatives include the United Kingdom, USA, Spain, France, Portugal and Sweden, who each won their respective national heats to earn their way to the final.

After being inspired by a tour of St Lucia Distillers within the Roseau Valley, spiced rum talks from local producers, and an insightful chat on all things tiki by the renowned bartender and owner of Spirit of Tiki, Georgi Radev, culminating in the paired teams having the opportunity to experience the Castries Market in the capital city and pick up some local and home-produced ingredients and vessels, ready for the evenings finale.

Mai Tai

With 5 judges, including myself and Alva Preville (Taste of the Caribbean winning bartender in 2010 amongst his host of accolades), each paired team had to create a twist on the Chairman’s Reserve Mai Tai, using their inspiration from their trip so far, whilst also showing off teamwork and producing to us all a display that would be worthy of the top prize!

With magic tricks and crowd chants for showmanship, it all accompanied serves such as the ‘Sop It To Me Baby’ by 3rd place winners Anthony Guaetta (Twin River Casino, USA) and Daniel Francois (Capella, St Lucia) that saw Chairman’s Reserve Spiced mixed with the 6th edition of 1931 rum, a homemade spiced liqueur and Key Lime juice. Second place had the ‘Chairman’s Spiced Intellect’ presented by Andrew Turner (Milk Bar, UK) and Ron Hillar (Capella, St Lucia). They shook up a blend of their homemade spiced syrup, Chairman’s Reserve Forgotten Cask, lime juice, pineapple juice, Angostura bitters and a dash of Chairman’s Reserve Spiced, complete with a pineapple, ginger and rosemary garnish.

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The winning drink though? It was the ‘Helen of Tiki’ by Sharam Mohebbi of OGBG Bar & Restaurant in Sweden and his St Lucian counterpart Stephen Peter. Mixing Chairman’s Reserve Original and Chairman’s Reserve Spiced with Caribbean sherbet, ginger spice and passion fruit plus freshly squeezed lime, it won the judges plaudits! Earning them a cash prize, trophies and a trip for Sharam back to St Lucia, and Stephen to Sweden, plus local television coverage, it’s meant a truly well-deserved effort from both the winning team and all participants in placing them on the map when it comes to the Mai Tai cocktail!

Look out for the 2018 Chairman’s Reserve Mai Tai season as more countries become involved with the challenge, as well as plenty of opportunities to experience a variety of Mai Tai twists, or indeed you can create Sharam’s and Stephen’s today!

Winning Cocktail
‘Culture Paradise’


40ml Chairman’s Reserve Original

30ml Chairman’s Reserve Spiced
30ml Caribbean Sherbet
20ml Ginger spice & passionfruit
20ml Freshly squeezed lime

Shaken over ice and served within a bowl or goblet. 

For more information on St Lucia, visit here.
Learn more about Chairman’s Reserve by visiting here.
To experience Capella Marigot Bay Resort and Marina, visit here.

© David Marsland and Drinks Enthusiast 2017. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

St Lucia Distillers Set to Travel Around the UK

Distillers-Final-LogoThis March and April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range, after the initial success of last year’s programme.

Brand Ambassador Dave Marsland and the Emporia Brands team will be touring fifteen cities as they bring together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and an edition of premium expression 1931, plus a selection of the distillates from which they are blended.

In 1931, the Barnard family founded a distillery at Dennery, St Lucia. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

Cities on the tour include Manchester, London, Leeds, Brighton, Liverpool, Birmingham, Nottingham, Leicester, Newcastle, Cardiff, Reading, Edinburgh, Dundee, Aberdeen and Glasgow, with Emporia Brands looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited for each session, due to the rarity of gaining the exclusive 1931 and distillates for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

Manchester       Mojo’s, 9th March, 1:30pm

London                 Burlock, 15th March, 2pm

Leeds                    Mojo’s, 15th March, 1:30pm

Brighton              Oki Nami, 21st March, 1pm

Liverpool             Maya, 23rd March, 1:30pm

Birmingham       Island Bar, 4th April, 2pm

Nottingham       Brass Monkey, 5th April, 3pm

Leicester             The Queen of Bradgate, 6th April, 2pm

Newcastle          Alvino’s, 11th April, 1pm

Edinburgh           Reekie Tiki, 16th April, 4pm

Cardiff                  The Dead Canary, 21st April, 2pm

Aberdeen           Bos’n, 23rd April, 3pm

Dundee                 Draffens, 24th April, 4pm

Reading                               Milk, 26th April, 2pm

Glasgow              Distill, 26th April, 4pm

 

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at www.facebook.com/ChairmansReserveUK and Instagram at  www.instagram.com/chairmansreserveuk

Follow Emporia Brands on Twitter @EmporiaBrandsUK, Facebook at www.facebook.com/EmporiaBrands and Instagram at www.instagram.com/emporiabrands

Winner Named In The Chairman’s Reserve Mai Tai Campaign

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Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the winner of the Chairman’s Reserve Mai Tai campaign for 2016!

The final, held at The Magic Roundabout in London last night, one of the cities iconic pop-up sites, featured four venues from across the UK who were tasked during June and July to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Utilising social media, events, Chairman’s Reserve sales and innovative promotional activity, bars and restaurants earned a vast amount of points, with the aim of gaining a spot in yesterday’s final, with the ultimate prize of a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

The final four to make the final were Mahiki of London, Alvino’s based in Newcastle, The Bureau of Birmingham, and lastly Trading House, also of London.

The respective bars were invited down to Magic Roundabout to re-create their Chairman’s Reserve Mai Tai cocktail to the VIP crowd at the biggest Mai Tai party of the summer!

With this, we’re very proud to announce that the team at Alvino’s from Newcastle impressed the crowd the most, and have earned their place on the plane to St Lucia later in the year!

AlvinosEnjoy the Alvino’s Chairman’s Reserve Mai Tai:

25ml Chairman’s Reserve White Label rum
25ml Chairman’s Reserve Finest rum
15ml King’s Ginger liqueur
25ml lime juice
10ml pineapple juice
10ml orgeat syrup

Add all ingredients to shaker, shake with cubed ice, strain into chilled Collins over crushed ice. Mint sprig & Fernet Branca float garnish.

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at http://www.facebook.com/ChairmansReserveUK and Instagram at http://www.instagram.com/ChairmansReserveUK

Final Four Named In The Chairman’s Reserve Mai Tai Campaign

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Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final four venues who will be participating in the final of the current Chairman’s Reserve Mai Tai campaign.

The final, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature four venues from across the UK who have been tasked during June and July to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Utilising social media, events, Chairman’s Reserve sales and innovative promotional activity, bars and restaurants have been earning a vast amount of points, with the aim of gaining a spot in the final, which can ultimately win a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

The final four to make the final are Mahiki of London, Alvino’s based in Newcastle, The Bureau of Birmingham, and lastly Trading House, also of London.

The respective bars will now be invited down to Magic Roundabout on Tuesday 9th August to re-create their Chairman’s Reserve Mai Tai cocktail to a VIP crowd at the biggest Mai Tai party of the summer!

With a secret panel of judges on hand to test out each cocktail, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Enjoy a Chairman’s Reserve Mai Tai:

40ml Chairman’s Reserve rum
15ml Triple Sec
25ml Lime Juice
10ml Orgeat
10ml Gomme
Float 10ml Chairman’s Reserve Spiced rum

Shake all ingredients (except the Chairman’s Reserve Spiced) over ice and strain into an ice filled rocks glass. Float the Chairman’s Reserve Spiced on top of the serve and garnish with a mint sprig, grapefruit and lemon slice.

Chairman’s Reserve is widely available, including all online retailers, wine merchants and currently set at £20 at larger Sainsburys stores.

For more information on Chairman’s Reserve and Emporia Brands, please visit http://www.emporiabrands.com

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at http://www.facebook.com/ChairmansReserveUK and Instagram at http://www.instagram.com/ChairmansReserveUK

Chairman’s Reserve ‘Sprint to the Finish’ Cocktail Competition Announced

Chairman's Sprint Header July 2014

St Lucia Distillers, as a member of a Commonwealth Country, has organised a cocktail competition with a difference in Scotland.  In conjunction with their UK distributors, Emporia Brands Ltd, they have invited a number of leading bartenders from Edinburgh, Glasgow and Aberdeen to take part, competing for a chance to go to the 100m finals session at Hampden Park on Monday 28th July.

The bartenders have been asked to come up with an original Chairman’s Reserve cocktail, using any of the four expressions available, which have all been posted on the Chairman’s Reserve UK Facebook site: https://www.facebook.com/pages/Chairmans-Reserve-UK/228828170498199?fref=photo.

The challenge is for these bartenders to market their drinks through their bars and social networks for a one week & ‘Sprint to the Finish’.  The cocktail creation that has manages to attract the largest number of likes at the end of a week, on Thursday 24th July, will be the winner and we will accompanied to the Blue Ribbon event (men’s 100m finals) by the Chairman of Emporia Brands, James Rackham to enjoy prime seats for the event in a corporate box at Hampden Park.

The runners and bartenders in this race to the Games include; –

  • Danny Whelan – Kelvingrove Cafe (Glasgow)
  • Alex – Amicus Apple (Aberdeen)
  • Mike McGinty – Treacle (Edinburgh)
  • Matthew Ronald – Blue Dog (Glasgow)
  • Jon Hughes – Bramble Bar (Edinburgh)
  • Adrian Gomes – The Tippling House (Aberdeen)
  • James Grant – Bond 9 (Edinburgh)
  • Lewis Thomson – Clouds & Soil (Edinburgh)
  • Rosie Paterson – The Voodoo Rooms (Edinburgh)

The only requirement regarding the drinks they have been asked to make, is that the base spirit must be one of the four Chairman’s Reserve expressions (Chairman’s Reserve Finest, Chairman’s Reserve White Label, Chairman’s Reserve Spiced or Chairman’s Reserve ‘Forgotten Casks’).  The nature and style of their creations was left entirely to the participants and as a part of their marketing exercise, to decide whether to appeal to bartenders, consumers, St. Lucians or lovers of the Commonwealth Games.