National Calvados Week returns for the sixth time this October as UK bars and restaurants celebrate Calvados Père Magloire and Normandy’s world-renowned apple-based spirit. National Calvados Week runs from Monday 15th October until Sunday 21st October, marking the harvesting of the delicious apples for the production of Calvados.
During National Calvados Week over 100 bars, shops, supermarkets and independent retailers will have specially curated cocktail menus, Père Magloire range tastings, food pairing, and cooking with Calvados, and will be offering the classic serve of Père Magloire and tonic. To reward all pubs, bars and restaurants who participate within National Calvados Week, Emporia Brands, the UK distributor and creator of National Calvados Week, ask that Père Magloire and tonic be promoted to customers, with a complimentary case of tonic to support them.
Creativity is key too, with plenty of inspired serves needed to show off the Normandy spirit through a week-long promotional menu.
> Retailers can sign up by participating in the ‘National Calvados Week Best Retail Display’. By uploading their display to the campaign’s social media pages on Twitter or Facebook, the best display wins the retailer a bottle of the exclusive Père Magloire Memoire for their efforts.
> A bottle of Père Magloire Memoire is also on offer for the ‘NCW Most Creative Cocktail’ which is to be run on their venues’ cocktail menu throughout the week. An image of their creation is to be uploaded to the campaign’s social media pages of Twitter or Facebook where the winner will be announced at the end of the promotional week.
For more information visit http://www.emporiabrands.com/national-calvados-week
Activities already agreed include:
> Calvados and Cigar matching at Soho Whisky Club, with Hunters and Frankau
> Special calvados drinks menus at Cocktail Trading Company, The Vault at Milroys, Frenchies, Merchant House, South Place Hotel, Trading House, Café Pacifico and others.
> In store tastings at Gerry’s and Hedonism
> Special Calvados drinks menus at Milk (Reading), Wash House (Manchester), Petit Café (Liverpool), Jakes’s Bar (Leeds), Circle Lounge (Halifax), 33 Cank Street (Leicester), Wilderness (Birmingham), Boiler Maker (Nottingham), Jazz Café (Lincoln).
Tasting at Blue Blazer, Edinburgh
> Meet the Maker event at Harry’s Bar
> Calvados Cup and Voodoo Rooms
> Special Calvados drinks menus in Edinburgh at Red Teapot bars, Bullard and Worth, Nightcap, La Petite Mort, Panda & Sons, Hoot the Redeemer, Blue Blazer, Nauticus, Miss Woos and others.
> Pop up menus in Edinburgh at Harry’s Bar and Kin.
> Special Calvados drinks menus in Glasgow at Five March, The Parlour and others.
> Pop up menus in Glasgow at Atlantic, Kelvingrove Café, Porter & Rye AND Finnieston.