The Limited-Edition Fever54 at The Savoy

The Future Laboratory, World Class Future of Cocktails Report has revealed that as consumers are increasingly exploring their emotions and looking for more interesting emotional stimulation, restaurants and bars are thinking of new and creative ways to offer experiences which resonate with their feelings.

Future-facing bars are using scent to enhance the sensory experience of the cocktail, and to activate a deeper, emotional connection through the sense of smell and taste.

The Fever 54 at the Beaufort Bar
Embracing this trend, renowned fragrance house The Perfumer’s Story, known for its ground-breaking scents and iconic client portfolio, has partnered with ultra premium gin Tanqueray No. TEN and The Savoy’s Beaufort Bar to create a cocktail that is inspired by the fragrance and emotions of The Perfumer’s Story’s signature perfume. The Fever 54 is often described as “provocative, confident and fun” and Kyle Wilkinson at The Beaufort Bar has replicated this effect within his cocktail:
Fever 54 
Tanqueray No. TEN 
Lemon juice
Sandle wood maraschino 
Banana and violet falenum 

Tanqueray No.10 Presents The Perfect Ten

Tanqeuray 10
To shine a light on the pursuit of perfection taken on by the craftsmen behind some of the UK’s most treasured and iconic luxury brands, Tanqueray No. TEN has launched The Perfect Ten Campaign.

Spanning a yearlong celebration, an exciting brand collaboration will be revealed at the beginning of each month, alongside a new product or experience with a unique story to share. Working alongside fashion icon Sophia Neophitou and 10 Magazine, Tanqueray No. TEN has handpicked nine other luxury brands, each with a talented master craftsman at the helm who spend their days creating the extraordinary. These are experts from the fashion, design, jewellery, retail and travel industries, and include international designer Lee Broom, luxury travel brand Belmond, menswear designer Timothy Everest, cult florists Rebel Rebel and globally renowned photographer Maria Ziegelbock. The master craftsmen behind these luxury brands have been chosen to form ‘The Perfect Ten’.

Kick-starting the campaign is the legendary Charles Tanqueray, the craftsman behind Tanqueray No. TEN. In 1830, Charles Tanqueray followed his passion to set up the Vine Street Distillery in Bloomsbury, London, to produce a quality gin worthy of his ambition. With an exceptional entrepreneurial spirit and a unique vision, Charles Tanqueray spent years of experimenting to succeed in producing the key balance of ingredients to make the perfect London Dry Gin. Since this defining day in Tanqueray history, Tanqueray No. TEN is now one of the most popular luxury gins in the UK and a multi award-winning spirit.

Tanqueray No. Ten takes its name from Tiny Ten, the nickname of the small copper pot still where every drop is produced, but there is nothing minor about its flavour. Handcrafted in small batches, and bringing together almost 200 years of distilling passion, the unique artisanal blend of Tanqueray No. TEN along with the abundance of fresh citrus fruits sets this gin apart from the rest. This blend of fine botanicals and spices remains a well-guarded secret to this day.

As a pioneer in his craft, Charles Tanqueray is behind the inspiration of The Perfect Ten campaign, which will champion today’s craftsmen who uphold the same passion and vision, creating a legacy within their respective craft.

Keep an eye on fashion bible for each Perfect Ten brand partner announcement at the start of every month. Alongside each announcement, a unique product or experience will be revealed, which will be available to purchase.