In the single most ambitious project to be held at London Cocktail Week since its inception in 2010, Bacardi Brown-Forman Brands and Patrón Tequila will bring 24 of the world’s best bartenders to London to host a 24-hour international bar clash and crown one city The World’s Best.
With a project that pits four of the world’s most exciting cocktail capitals against one another, spearheaded by the global elite of the bartending world, Bacardi Brown-Forman and Patrón Tequila cement their commitment to leading brand advocacy with bold and innovative brand activations.
Some of the most prestigious bars from New York, Paris, Singapore and London will be united under one roof for the first time to compete in 24hr Bar Build. The four city teams will be tasked with developing a cutting-edge new cocktail bar concept inspired by one of four world-renowned spirits; Patrón Tequila, GREY GOOSE® vodka, BACARDI® rum and BOMBAY SAPPHIRE® gin.
Led by some of the drinks industry’s most well-known talent, teams will take complete control of their bar concept: from designing the space to leading the physical build and inventing an inspiring new cocktail list. Teams will also be tasked with driving awareness on social media in the lead up to the event.
An expert team of judges will award marks for creative concept, quality of cocktail list and social media buzz, with consumers having the final say as each team vies to attract the most sales when bars open for one night only at London Cocktail Week on Saturday 10 October.
This innovative project is presented in partnership with London Cocktail Week.
4 cities. 24 bartenders. 4 teams. 24 hours. Which city will be crowned The World’s Best?
#24hrBarBuild #LCW15
DRINKS ENTHUSIAST 