Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers are proud to announce the launch of the 2018 Chairman’s Reserve Mai Tai campaign.
After yet another successful campaign in 2017, with winners Milk Bar from Reading representing the UK to second place in the 2017 international final, this year see’s the return of the Chairman’s Reserve Mai Tai campaign, a collaboration between the World Spirit Awards 2018 winning Chairman’s Reserve rum range from St Lucia Distillers, and award-winning UK importer Emporia Brands.
Entries are open now and we ask bartenders across the UK to submit their twist on a Mai Tai, a serve closely associated with Chairman’s Reserve, using two expressions of the St Lucian rum (Original, White Label, Spiced and Forgotten Cask) as well as incorporating influence from the local culture of their venue, either the UK or their more specific territory. Entry deadline is June 30th at midnight,
All entrants are required to promote their creation over the two-month period of July and August, earning a variety of points that are rewarded for a combination of Chairman’s Reserve sales, social media activations, media content such as photos and videos, and event collaborations.
Once the campaign finishes, the top four venues who have gained the most points from all the entries will be invited down to London and top event space and bar The Magic Roundabout at Old Street station on Monday 17th September. Here, each venue will be asked to create their winning recipe to a VIP crowd of journalists and rum enthusiasts, with the hope of impressing them enough to vote as their favourite Mai Tai of the evening. The venue with the most tokens win themselves two plane tickets to St Lucia, the home of Chairman’s Reserve, in March 2019 as part of the immersive Chairman’s XI.
To submit your entry, please visit https://www.emporiabrands.com/chairmans-mai-tai
To enjoy a Chairman’s Reserve Mai Tai,
– 40ml Chairman’s Reserve Original
– 10ml Chairman’s Reserve Spiced
– 25ml lime juice
– 15ml triple sec
– 12.5ml orgeat syrup
Shake & strain over crushed ice. Serve in tiki mug or old-fashioned glass. Add 2 dashes of Angostura and garnish with mint sprig.