William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insights beyond jiggers and shakers. This will be followed by immersive brand experiences and an evening bar takeover where all proceeds will go to charity partner SANE.
Unwrapped’s focus is centered on Brand Ambassador-led talks, designed to be thought-provoking, engaging and specifically relevant to the on-trade; providing attendees with new skills and perspectives, as well as the opportunity to network with like-minded peers and old friends. Sessions will cover subjects ranging from how to keep up team morale and the power of storytelling, to exploring the link between nature and creativity. Following the talks, Alessandra Brugola from the drinks industry charity, The Benevolent, will introduce their latest campaign #notalone.
Unwrapped will be held at Assembly Roxy, and will include immersive brand experiences in the afternoon – from entering the miniscule yet momentous world of Hendrick’s Gin Tini Martinis to making and photographing Monkey Shoulder’s Lazy Old Fashioned.
On Monday evening, a full William Grant & Sons bar takeover at The Voyage of Buck will take place, where the entire UK Brand Ambassador team will get behind the bar to raise money for SANE. The charity partner was chosen by the Brand Ambassadors due to its focus on mental health – a key topic within the bar industry.
Cocktails on the night will include:
The Disaronno Cherry Apple – Disaronno, fermented cherry, 30/40 and soda. Created by Three Sheets, London.
The Balvenie Pina Colada Specs – The Balvenie Caribbean Cask, Coco Lopez, pineapple Juice, cream, milk and a dash of Angostura bitters.
Fabiano Latham, Reyka Vodka UK Brand Ambassador says: “Unwrapped is a great opportunity for all the brand ambassadors to share experiences and insights from the industry, as well as the passion we have for our brands. We want to create a benchmark for industry training programmes by delivering an engaging and interactive event where on-trade teams can come together and truly benefit in years to come.”
Lachlan Rooney, Manager at The Voodoo Rooms Bar says: “The William Grant & Sons team is coming to town with what looks to be one of the most incredible series of seminars to grace the city since Tales on Tour. Bartenders best bring a notepad and pen for the series of talks and activities that could truly make a tangible difference to a career and the local bar community. From practical engagements to empathetic advice on building yourself as a brand, the event covers every aspect of bartending that you’ve never even thought about. With free food, drinks and transport alongside priceless career advice it’s not one to miss out on.”
Unwrapped agenda: Monday 29th October
UK Brand Ambassador Talks 11:00-15:30
Mark Thomson, Glenfiddich Brand Ambassador to Scotland presents: The power of storytelling
Fabiano Latham, Reyka UK Brand Ambassador presents: Adventurivity – exploring the link between nature and creativity
EmmaLi Stenhouse, Sailor Jerry UK Brand Ambassador presents: How to be your world’s best bartender
Alwynne Gwilt, The Balvenie UK Brand Ambassador presents: How to train your nose
John Wayte, Monkey Shoulder UK Brand Ambassador presents: /bar:ography/
Sasha Filimonov, Hendrick’s Gin UK Brand Ambassador presents: How to be newsworthy
Calum Fraser, Premium Spirits Specialist presents: Keeping good spirits in good spirits
Rod Elsamieh, Disaronno UK Brand Ambassador presents: From bartender to bar owner – the tips and tricks to opening your own bar
Stephanie Rainbow, Tia Maria UK Brand Ambassador presents: The courage to be happy
Alessandra Brugola from The Benevolent will introduce their new campaign #notalone
Brand Experiences 15:30-16:30
To attend, please email email@example.com or speak to one of the BA team
Takeover at The Voyage of Buck, 19:00 till 11pm
WG&S Takeover with the UK Brand Ambassadors behind the bar with all proceeds taken over the course of the evening being donated to charity partner, SANE. The party is open to everyone, 18 years old and over.