Unwrapped – The Other Side of Bartending

WGS_Unwrapped_Plain

William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insights beyond jiggers and shakers. This will be followed by immersive brand experiences and an evening bar takeover where all proceeds will go to charity partner SANE.

Unwrapped’s focus is centered on Brand Ambassador-led talks, designed to be thought-provoking, engaging and specifically relevant to the on-trade; providing attendees with new skills and perspectives, as well as the opportunity to network with like-minded peers and old friends. Sessions will cover subjects ranging from how to keep up team morale and the power of storytelling, to exploring the link between nature and creativity. Following the talks, Alessandra Brugola from the drinks industry charity, The Benevolent, will introduce their latest campaign #notalone.

Unwrapped will be held at Assembly Roxy, and will include immersive brand experiences in the afternoon – from entering the miniscule yet momentous world of Hendrick’s Gin Tini Martinis to making and photographing Monkey Shoulder’s Lazy Old Fashioned.

On Monday evening, a full William Grant & Sons bar takeover at The Voyage of Buck will take place, where the entire UK Brand Ambassador team will get behind the bar to raise money for SANE. The charity partner was chosen by the Brand Ambassadors due to its focus on mental health – a key topic within the bar industry.

Cocktails on the night will include:

The Disaronno Cherry Apple – Disaronno, fermented cherry, 30/40 and soda. Created by Three Sheets, London.
The Balvenie Pina Colada Specs – The Balvenie Caribbean Cask, Coco Lopez, pineapple Juice, cream, milk and a dash of Angostura bitters.

Fabiano Latham, Reyka Vodka UK Brand Ambassador says: “Unwrapped is a great opportunity for all the brand ambassadors to share experiences and insights from the industry, as well as the passion we have for our brands. We want to create a benchmark for industry training programmes by delivering an engaging and interactive event where on-trade teams can come together and truly benefit in years to come.”

Lachlan Rooney, Manager at The Voodoo Rooms Bar says: “The William Grant & Sons team is coming to town with what looks to be one of the most incredible series of seminars to grace the city since Tales on Tour. Bartenders best bring a notepad and pen for the series of talks and activities that could truly make a tangible difference to a career and the local bar community. From practical engagements to empathetic advice on building yourself as a brand, the event covers every aspect of bartending that you’ve never even thought about. With free food, drinks and transport alongside priceless career advice it’s not one to miss out on.”

Unwrapped agenda: Monday 29th October

UK Brand Ambassador Talks 11:00-15:30

Mark Thomson, Glenfiddich Brand Ambassador to Scotland presents: The power of storytelling
Fabiano Latham, Reyka UK Brand Ambassador presents: Adventurivity – exploring the link between nature and creativity
EmmaLi Stenhouse, Sailor Jerry UK Brand Ambassador presents: How to be your world’s best bartender
Alwynne Gwilt, The Balvenie UK Brand Ambassador presents: How to train your nose
John Wayte, Monkey Shoulder UK Brand Ambassador presents: /bar:ography/
Sasha Filimonov, Hendrick’s Gin UK Brand Ambassador presents: How to be newsworthy
Calum Fraser, Premium Spirits Specialist presents: Keeping good spirits in good spirits
Rod Elsamieh, Disaronno UK Brand Ambassador presents: From bartender to bar owner – the tips and tricks to opening your own bar
Stephanie Rainbow, Tia Maria UK Brand Ambassador presents: The courage to be happy
Alessandra Brugola from The Benevolent will introduce their new campaign #notalone

Brand Experiences 15:30-16:30

To attend, please email wgsuk.events@wgrant.com or speak to one of the BA team

Takeover at The Voyage of Buck, 19:00 till 11pm

WG&S Takeover with the UK Brand Ambassadors behind the bar with all proceeds taken over the course of the evening being donated to charity partner, SANE. The party is open to everyone, 18 years old and over.

Advertisements

William Grant & Sons UK’s Brand Ambassadors Host The Highland Festival 2016

Team Balvenie Bootcamp
Following the success of last year’s inaugural Highland Festival, William Grant & Sons UK hosted round two at Haggerston Park on Sunday 21st August. The UK’s top bartenders battled it out to win an immersive trip to Scotland hosted by Lesley Gracie, Master Distiller of Hendrick’s Gin, and UK Ambassador, Ally Martin.

This year saw nine teams compete for the title, with Team Reyka coming out on top, winning the crown and a once in a lifetime prize. “My team did me proud and consistently outclassed in the series of random challenges. They are a great group and I can’t wait to celebrate with them.” – Joe Petch, Reyka Vodka UK Ambassador. Team Reyka included Aidan Bowie from Dandelyan, Russell Burgess from Loves Company, Dan Bovey from B@ONE Bristol, Anna Sebastian from The Beaufort Bar at The Savoy, Aaron Masonde from Oblix at The Shard, Alastair Fraser from Little Bat and Iain McPherson from Hoot the Redeemer and Panda and Sons.

The competitors were faced with new and exciting games including Dash and Grab, Bootcamp Challenge and Last Man Standing along with 2015 favourites, The Ramos Fizz Cocktail Relay and Tug of War. Participants and spectators were kept well nourished by the awesome team at Patty & Bun, with the iconic Sailor Jerry Air Stream bar serving up cocktails from across the William Grant & Sons UK portfolio including the Hendrick’s Cucumber Collins and the Sailor Jerry Highland Vice. The Reyka Vodka ‘make your own’ Bloody Mary station made a comeback and Señor Scoop cooled everyone down with their adult ice creams.

Matt Sayer, Senior Prestige On-Trade Manager, William Grant & Sons UK, commented: “After the success of the 2015 Highland Festival, we had no other option but to bring it back, this time bigger and better! It’s the perfect setting for bartenders to enjoy their day off and for our ambassadors to engage with the on-trade, showcasing their brands in a fun and informal setting.”

Anna Sebastian, from Beaufort Bar at The Savoy, commented: “What an amazing day! Seeing so many people from our industry, from all over the UK come together was pretty special. Seeing old friends and making new ones, it’s events like this that bring us together and make a good industry great. Thank you to the William Grant & Sons UK team for such an organised and well-executed event.”

· Team Glenfiddich, led by ambassador Mark Thomson
· Team The Balvenie, led by ambassador James Buntin
· Team Hendrick’s, led by ambassador Ally Martin
· Team Monkey Shoulder, led by ambassador Grant Neave
· Team Sailor Jerry, led by ambassador EmmaLi Stenhouse
· Team Reyka, led by ambassador Joe Petch (2016 Champions)
· Team Disaronno, led by ambassador Rod Eslamieh (2015 Champions)
· Team Wood’s, led by Rum Specialist Stephen Rutherford
· Team Ancient Reserves, led by Whisky Specialist Alwynne Gwilt

Hallmark The Welcombe, Stratford Upon Avon Launches Its ‘Summer Garden Gin Tea’

Hallmark The Welcombe

Arriving just in time for summer’s alfresco season, The Summer Garden Gin Tea will be a quirky twist on the English classic, swapping the traditional glass of high tea fizz for a refreshing Hendricks gin and tonic, presented in a china tea pot over ice and lemon, alongside luxury finger sandwiches, miniature open rolls, freshly baked scones, the hotel’s finest jam, clotted cream, delicate pastries, petit fours, and a macaroon, as well as the obligatory endless loose leaf tea of your choice (or coffee).

2016 marks the hotel’s 150th anniversary and is also England’s year of the garden, so what better way to celebrate than with this unique version of the quintessentially English tradition, served overlooking the hotel’s breathtaking landscaped gardens, fountains and water features.

The Welcombe is a picturesque country house retreat, positioned at the northern tip of The Cotswolds, amidst the Shakespearean surroundings of the historic town of Stratford-Upon-Avon.
A majestic hidden gem within the Warwickshire countryside, the Jacobean-style hotel features four poster bedroom suites, luxury spa, 18 hole championship golf course, and a 2 AA Rosette Award winning restaurant overlooking the garden grounds.

Hallmark The Welcombe Summer Garden Gin Tea : Price £35.00 per person
Or for those looking to enjoy the whole Welcombe experience, at only 2 hours by train from London’s Marylebone station, indulge in an overnight stay at the hotel with the:
Hallmark The Welcombe Summer Garden Getaway : Price from £145.00 per person (based on 2 persons sharing)
Price includes overnight stay, breakfast, use of spa and golf club facilities and Summer Garden Gin Tea for two.

Hallmark The Welcombe | Warwick Road| Stratford upon Avon| Warwickshire| CV37 0NR| 01789 295252

http://www.hallmarkhotels.co.uk @hallmarkhotels #summergardengintea

Introducing A Unique And Peculiar New Take On The Tradition Of Burns’ Night

Ally Martin

Burns’ Night is known for many things: the tribute to renowned, radical poet Robert Burns, the ceremonious supper and ‘Address to the Haggis’, the spellbinding sound of bagpipes, but this Burns’ Night, there will be one other curious addition – Hendrick’s Gin.
Confirming our firm belief that beyond the bagpipes, the neeps and tatties, this day should mean something much more monumental, Hendrick’s UK ambassador, Ally Martin, will be spending his January 25th on the weird and wonderful ‘Voyage of the Black Haggis’. The voyage is intended to be a celebration of the unusual, allowing curiously minded individuals to gain a true appreciation for the peculiar – but oh so important – ritual of Burns’ ‘Address to the Haggis’ and its resemblance to the rituals behind the gin martini.

As Martin prepares for his journey, the passionate Scot explains: “Burns’ work stands as a testament to the story of an ordinary Scotsman – albeit with a unique and radical style – that still rouses the passion of our little nation. The ritual of the mythical ‘Address to the Haggis’ is something I’ve always wanted to perform. This voyage is a brand new exploration of how gin can be wonderfully merged with the Burns’ celebrations, with spectacular results.”

Hendrick’s is uniquely able to offer a peculiar twist to toast Robert Burns. Infused with rose and cucumber, Hendrick’s is distilled in the Scottish village of Girvan – a stone’s throw away from Burns’ birthplace, Alloway.

Martin’s arduous but illuminating voyage will start out in Edinburgh, and zig-zag its way down to London via Leeds and Manchester. Each city will be treated to an inimitable event including a Hendrick’s Haggis – a marvellous creation, crafted by Dram & Smoke, that takes the humble haggis and adds the magic of Hendrick’s botanicals.

The Voyage of the Black Haggis Manchester
25 January, 3.45pm-4.45pm: Press and On-Trade guests welcome at Epernay (Unit 1a, Great Northern Tower, Watson St, Manchester, M3 4EE)
Guests will be able to enjoy a Burn’s lunch of

v Haggis Hot Dog with Rose, Cucumber & Elderflower Jelly, Caraway Mustard & Crispy Neeps

v Haggis Scotch Egg with Hendrick’s Ketchup & Cucumber Mayo

v Haggis Sausage Roll with Irn Bru & Elderflower Chilli Jam & Juniper Mustard

Halloween Cocktails With Hendrick’s Gin And Quaglino’s

Green Monster

This October Quaglino’s will introduce a spooky selection of bespoke Halloween Cocktails available from 26th – 31st October. With an invigorating selection that could wake the dead, celebrate Halloween and start your weekend with a flaming Zombie, a bitter sweet Green Monster or a Bloody Alexander (full cocktail descriptions below).

For those needing a pick me up after the festivities why not revive yourself this Halloween with a curiously unusual tipple from Hendrick’s Gin. A celebration steeped in history Halloween is a time to revel in the mysterious and marvel at the morbid. Yet after a hard night of sinister endeavours a recovery cocktail is in order and the Hendrick’s Corpse Reviver will provide the perfect refreshment to restore you to your former self.

A deliciously invigorating mix of Hendrick’s Gin with sweet Lillet and a tang of fresh lemon the Hendrick’s Corpse Reviver is the perfect Halloween tipple to enliven the soul and revive the tastebuds.

Zombie
Zombie

Quaglino’s Halloween Cocktail Menu

Zombie £12.50

Mount Gay Black Barrel rum, Overproof rum, pineapple juice, lime juice, fresh pineapple, passion fruit syrup, brown sugar cube. Garnished with half a passion fruit and a flaming sugar cube. Served long, over crushed ice.

Green Monster £12.50

El Jimador Blanco tequila, lemon juice, sugar syrup, egg white, orange bitters, green samphire. Garnished with green samphire. Served straight up.

Bloody Alexander £12.50

Hennessey fine de Cognac, Crème de Cacao Blanc, double cream, strawberry syrup. Garnished with grated nutmeg. Served straight up.

Corpse Reviver
Corpse Reviver

Hendrick’s Gin Cocktail Recipe

CORPSE REVIVER

INGREDIENTS:

20ml Hendrick’s Gin
20ml Cointreau
20ml Lillet
20ml Lemon Juice
Dash Absinthe

PREPARATION:

Combine all ingredients in cocktail shaker and shake briskly over cubed ice. Double strain into cocktail glass.

The Perfect Martini | Hendrick’s Gin

Hendricks - Martini
October is set to be the month of the Martini with all eyes focused on Britain’s most famous secret agent. What better way to enjoy this spell then to sit back and relax with a classic Martini.

Those looking to create this iconic cocktail at home should follow Hendrick’s Gin’s timeless recipe for pure libation fulfilment. The cocktail connoisseurs among us who strive for martini perfection, should head to Berners Tavern to observe and experience the specially crafted Hendrick’s Labour Saving Mechanical Martini Mechanism – a curious contraption that creates faultless martinis every time.

Hendrick’s Martini

50ml Hendrick’s Gin
7ml Dry Vermouth

Combine all in a mixing glass, stir to dilute, and chill. Strain into a martini glass.

Magnify Your Mind, Stimulate Your Senses And Delve Into Discovery

Hendricks

This August the delightfully diverting Hendrick’s Emporium of Sensorial Submersion – an unprecedented panoply of sensory enlightenment, will offer audible, palatable and tangible stimulation to all curiously minded individuals, in the homeland of its unusual gin, at the Edinburgh Festival Fringe (7th – 30th August).

Within the sumptuous surroundings of 91 George Street, Hendrick’s Emporium of Sensorial Submersion will immerse festival goers in the experimental, the esoteric and the entertaining.  Charming cocktails will enliven auricular and gustatory perception as you explore the Hendrick’s Gin soundscape. Prepare to leave a smidgeon better educated and an imperial ton more befuddled by the absurd abilities of your very own senses.

Inspired by this most unusual gin, world-leading sound artist Mark IJzerman from the University of Utrecht has unpacked each atom of Hendrick’s to create a programme of mind-expanding diversions that utilises the senses to deconstruct the cocktail drinking experience. Be enlightened by the harmonious sounds of cocktail shakers in the ‘Cacophony Bar’, cleanse your mind as you enter the ‘Quietest Bar on Earth’ and be part of a mysterious and magical synaesthetic experiment in a delightfully peculiar laboratory.

Those looking to simply brush the outer circles of their sensorial psyche can enjoy a delectable Hendrick’s Gin cocktail in The Hendrick’s Emporium of Sensorial Submersion bar. Peruse an array of curious oddities, including an extraordinary self-playing piano, the Pianola, Pavlov’s talking dog (trained to associate sound with taste through classic conditioning) and delight in the sounds of cucumber and rose – the twin essences of Hendrick’s Gin – at special listening posts. The sensorially adventurous may delve deeper into the recesses of peculiarity and partake in the packed programme of synaesthetic diversions, offering stimulation and satiation for ears, mind and palate.

Visitors looking for complete sensorial satisfaction can partake in all five experiences for £24, available through www.edfringe.com (ticket price includes a host of refreshing cocktails).  The curiously minded can submerge themselves in any one of the sensorial experience for £8 (including one cocktail).  Tickets for the latter are available from the venue box office.

The Quietest Bar on Earth

Author E.B. White once proclaimed the Martini ‘the elixir of quietude’. In the ‘The Quietest Bar On Earth’ cleanse your palate from sensory overload and enjoy a state of stillness as you marvel at the art of the wondrous Martini.

Quantumphysical Soundscape of Hendrick’s Gin

Have you ever pondered what a cocktail would sound like if we could hear it? Using a most curious contraption we will uncover the secret quantumphysical voice of cocktails as we amplify the effect one has on the vibration of concoction’s sub-atoms, in the Soundscape of Hendrick’s Gin.

Sonic Cucumber Bath

Purify your mind and embrace your alpha brainwaves as our gongologist envelops you in sound taking you to a state of total mental relaxation.

The Audio-gastrotorium Laboratory

Our sensory stimuli are all interconnected.  We have known this for some time, but we rarely prepare our beverages or cuisine with sound or colour in mind.  In the lab, you become part of our experiments as we divulge the secrets of the way we perceive taste and sound.

A Gentle Trip Through The Ages of Gin

Bringing the story of gin throughout the ages to life in a sensory group experience. From the introduction of Jenever in the Dutch Wars to Hogarth’s 1751 engraving Gin Lane, take a trip through gin’s rich and intriguing history, exploring the sounds, smells and tastes that have made this esteemed spirit what it is today.

The Cacophony Bar

Revel in the riotous dissonance of sound at the Hendrick’s Cacophony Bar and peruse our collection of oddities at your leisure, as you enjoy a delightful Hendrick’s Gin cocktail.  Free admission midday – 11pm, with cocktails available from £6.

Commenting on HENDRICK’S at Edinburgh Festival Fringe, Sam Bovill, Senior Brand Manager for Hendrick’s Gin, said: “We are extremely excited to launch the Hendrick’s Emporium of Sensorial Submersion in the homeland of our unusual gin. With a host of intriguing experiences, and a menu of incredible Hendrick’s Gin cocktails – the Hendrick’s Emporium of Sensorial Submersion is set to be the venue of choice for thirst quenching, mind tingling entertainment.”

Hendrick’s Emporium of Sensorial Submersion will be located at 91 George Street from 7th – 30th August 2015.

The full Hendrick’s Emporium of Sensorial Submersion experience will run every hour from 6pm – 11pm, Wednesdays to Sundays. Each experience will last approximately two hours and will be undertaken in groups of 20. Tickets for the full experience cost £24 (including drinks) and can be purchased from https://tickets.edfringe.com/whats-on/hendrick-s-emporium-of-sensorial-submersion. The tickets include the following experiences:

–       Welcome Bar

–       Quietest Bar on Earth

–       The Audio-gastrotorium Laboratory

–       Quantumphysical Soundscape of Hendrick’s Gin

–       Sonic Cucumber Bath

–       A Gentle Trip Through The History of Gin

Hendrick’s Unveil The Cucumber Hothouse And Atomising Companion

D5D1EED8-645D-4878-BCB0-696A60ADF6A2

It is well known that the most content people in life are those of a horticultural inclination, and those to be found with a cocktail in hand. To celebrate these marvellous past-times Hendrick’s Gin have unveiled The Cucumber Hothouse and Atomising Companion – the ultimate apparatus for cocktail consumption.

Available from selected supermarkets across our green and pleasant land, Hendrick’s Cucumber Hothouse and Atomising Companion takes inspiration from our own peculiar hothouse in Girvan, Scotland. Presented alongside a bottle of delightful Hendrick’s Gin the Atomising Companion can be used to create the ultimate Hendrick’s Martini for a truly intriguing imbibing experience. Simply fill with vermouth and spray over a glass of chilled Hendrick’s Gin, before garnishing with a slice of recently refreshed cucumber.

The Atomising Companion is also a diminutive receptacle that ingeniously transforms liquid into a cloud of vapour. This multifarious miniature marvel can be employed for a host of undertakings including distributing effective cooling and hydration for roses and cucumbers when filled with water.

Hendrick’s and Tonic

Ingredients

50ml Hendrick’s Gin
150ml Tonic Water

Preparation

Build in a highball ball glass over ice and garnish with three thin slices of cucumber.

Hendrick’s Cucumber Martini

Ingredients

100ml Hendrick’s Gin
25ml Dry Vermouth

Preparation

Simply stir with ice and strain into a frozen cocktail glass garnished with a wheel of cucumber.

Hendrick’s Cucumber Hothouse and Atomising Companion pack will be available at Sainsbury’s from 21st May and other selected retailers. From £28.09.

‘Mum’s The Word’ This Mother’s Day With Hendrick’s Gin

6

To celebrate Mothering Sunday on the 15th March, Hendrick’s Gin brings you Mum’s The Word cocktail and the Dream Time Martini, two delectable tipples to toast to wonderful mothers the world over.

Mum’s The Word, created by our chums at Bramble, combines the unusual taste of Hendrick’s Gin with the sweet aroma of Yellow Chartreuse to create a unique refreshing libation. Or for mums looking to escape the humdrum of the ordinary, the Dream Time Martini,made with lavender and honey will open a window into a tea party of the imagination.

While Hendrick’s Gin isn’t for everyone we know these cocktails, with infusions of cucumber and rose petals to create a delightfully floral aroma, are sure to put a smile on all mother’s faces.

Hendrick’s Dream Time Martini

Ingredients for teapot: (serves 3)

150ml Hendrick’s Gin
60ml Lemon Juice
33ml Lavender Honey Syrup*

Method: Combine all ingredients in a teapot filled with cubed ice. Stir briskly and leave to sit for approximately one minute. Stir again before pouring into chilled tea cups without ice. Garnish with lemon zest.

Mum’s The Word

25ml Hendrick’s Gin
35ml Yellow Chartreuse *
10ml freshly squeezed lime juice
10ml blue curacao
spritz of absinthe

*Purchase online from the Whisky Exchange – £30.95

Method: Stir all ingredients (except absinthe) over ice until well chilled and slightly diluted. Spritz glass with absinthe and pour in remaining ingredients.

Toast To Yuletide And Joyful Curiosity This Christmas With Hendrick’s Gin

Hendrick's
Hendrick’s Gin invites you to invigorate your senses and defrost your fingertips during the season of good cheer, with a plethora of delightfully delectable tipples. As Christmas draws ever closer, Hendrick’s encourages those of a curious nature to step away from the humdrum of the ordinary festive libation and experience the true taste of Christmas with this array of charming cocktails.
 
As the nights grow longer, surprise and delight your friends with the Hendrick’s Purl Punch, a cloudy, refreshing delight with a mysterious kick of cloves and cinnamon created by the clever chums at Purl London. Or sample one of the curious concoctions from Hendrick’s British Ambassador, Duncan McRae. The sweetly citrus Festive Spagliato, made with a dash of Vermouth and sparkling Shiraz wine or the Yuletide Flip, an intriguing twist on a Christmas classic, combining gentle spices with sweet Vanilla Liqueur and Madeira wine. 
 
So, this Christmas, nourish souls and invigorate the tastebuds of your nearest and dearest with a delightful Hendrick’s Gin cocktail.
——-
 
HENDRICK’S PURL PUNCH 
Ingredients (for 6 people):
  • 150ml Hendrick’s Gin
  • 1 litre of good quality hoppy ale
  • 200ml cloudy apple juice
  • 5 slices of satsuma
  • 1 cinnamon stick
  • 90g sugar
  • 2 cloves
  • 1 dessert spoon honey
  • 2 large splashes of Angostura Bitters
  • 1 whole star anise
Method:
  • Heat ingredients in a pan.  Simmer for 20 minutes and serve with satsuma slices and a stick of cinnamon to garnish.  Sounds spiffy no?
——-
FESTIVE SPAGLIATO
Ingredients:
  • 30ml Hendrick’s Gin 
  • 30ml Sweet vermouth 
  • 30ml Campari 
  • 40ml Sparkling Shiraz Wine 
Method:
  • Build in an ice-filled hi ball glass and stir. Garnish with an orange slice.
——-
HENDRICK’S YULETIDE FLIP
Ingredients:
  • 60ml Hendrick’s Gin
  • 1 whole Egg
  • 15ml Spiced Syrup (or fresh spices)
  • 10ml Madeira Wine
  • 10ml Vanilla Liqueur
Method:
  • Shake all ingredients really quite hard without ice, 
  • and then again with ice in the shaker. Strain into a wine glass and grate nutmeg on top.
——-
For more information on HENDRICK’S Gin and for more cocktail recipes, please visit: