Oxley Gin Announces First UK On-Trade Competition In Search Of The Country’s Most Inventive Gimlet

DISHOOM17

OXLEY®, the unbelievably cold distilled gin, announces its inaugural cocktail competition open to the UK on-trade centred around one of the world’s most classic cocktails – the Gimlet. Accounts across Edinburgh, Manchester and London are being challenged to invent their unique twist on the Gimlet serve, a drink traditionally made with only two ingredients – lime cordial and gin. The use of sub-zero distillation in a quest to keep the botanicals in OXLEY gin faithful to nature, combined with using only fresh-frozen citrus, the Gimlet showcases this bright and flavourful gin – essential in controlling and balancing the essential cordial element. With the Gimlet’s current revival and dividing of opinions, almost as much as the martini, OXLEY gin will tour the three cities from February through May in search of the unexpected, inventive expression of this serve.

CORDIALLY INVITED
With many different takes on the Gimlet featuring across the UK’s top on-trade accounts – 12% of bars polled the serve in their top 10 cocktails* – from Mint Gun Club’s staple three versions, each prebatched and kept in the freezer and served in frozen liqueur glasses, to Scarfes Bar’s twist using a home-made cordial infused with zara lebu skin, lemongrass, shiso and kaffir lime leaves, OXLEY gin is inviting bartenders to experiment and create their own cordial that will complement the thirst for flavour and unmistakable taste of OXLEY gin. Each bartender will be gifted an OXLEY Cocktail Kit to support their own innovative interpretation of the Gimlet with the winner walking away with their own bespoke, co-branded fridge.

The winning recipe will be selected by Karine Tillard, Brand Ambassador for OXLEY gin, along with a special guest, who will visit the competing bars before crowning the most inventive bartender in each region.

Florent Demars, UK Brand Manager – OXLEY gin comments “Since the invention of OXLEY, we have continued to champion flavour and freezing nature in its tracks. We are excited to see how bartenders across the UK can create a truly adventurous take on the Gimlet, a cocktail that has been gaining popularity and momentum rising 26% in the last year alone as one of the world’s best-selling classic cocktails.”

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