BLOOM London Dry Gin announces the launch of its first Summer Limited Edition gin liquor, BLOOM Strawberry Cup. Master Distiller, Joanne Moore has created a new version of her floral BLOOM Gin by steeping fresh English strawberries in BLOOM London Dry Gin for a delicious taste of summer. The signature serve of BLOOM Strawberry Cup and lemonade, mixed as a long drink, is set to become the perfect drink for summer and lends itself to pitcher serves, as an alternative to other fruit cups on the market.
BLOOM Gin is made in a traditional copper pot still in Cheshire in the oldest gin distillery in Great Britain, which has been producing fine gin by hand for over 250 years. Inspired by BLOOM Gin’s signature serve of a G&T with quartered strawberries, Joanne has combined fresh strawberries with the floral gin, giving a strawberry coloured liquor which can be drunk with lemonade, ginger ale or as an ingredient in cocktails.
BLOOM Strawberry Cup joins limited edition Sloe BLOOM Gin as an extension to the BLOOM range and is available at Spirited Wines, Harvey Nichols’ seven stores, harveynichols.com and in Mitchells & Butlers Fine Country Dining pubs across the UK.
BLOOM STRAWBERRY CUP
Add ice and 4 strawberries quartered into a jug or pitcher
Pour in 200ml BLOOM Strawberry Cup
Top up with 400ml good quality lemonade
BLOOM STRAWBERRY CUP FIZZ
50ml BLOOM Strawberry Cup
Top with Prosecco or Champagne and serve in a chilled champagne flute
Have you ever been to a distillery? Have you ever looked into your favourite brand and wondered where it comes from? Have you ever wondered if every name you see out in bars or shops comes from its own distillery? It’s probably something you wouldn’t know and to be fair not many people do. There’s no harm however in knowing little facts about a spirit that your drinking or indeed favour. Say, for example, the knowledge that Sipsmith are the first distillery to be registered in London since Beefeater way back in 1820, or the fact that Glenmorangie is produced using the tallest stills in Scotland. Little bits of info like that can begin a discussion between friends, possibly even appreciate the drink you have in your hand that little bit more, or maybe even start an adventure into learning just that little bit more.
That’s how I got started.
The idea of learning not only to understand the finished spirit itself, but to appreciate and admire the craft and history that some of these brands take the up-most care in providing. One such distillery comes to mind when you talk about heritage and its diversity, and that’s G&J Distillers. For myself, it’s a name that echoes well round the North West of England due to its location. Based in Birchwood, Warrington, just 20 miles south-west of Manchester, it has been the home of G&J Distillers since 1760 when a distiller going by the name of Thomas Dakin acquired the premises on Bridge Street. He waited till 1761 though to start his new venture due to the production of gin beforehand being illegal in response to the poor grain harvests and the need for bread over gin being a greater and more pressing demand.
In the early years of Thomas Dakin’s new gin production, the outcome was basic, with gin being bottled in bulk jars to publicans and wholesalers. This didn’t stop the business from growing however and became known for its superior quality compared to the London-based gins. What we have come to associate with though came about after Thomas Dakin’s death. The name G&J Greenall was established in 1860 when the distillery was leased to Edward Greenall (the ‘G and J’ actually evolved from the initials of Edward Greenall’s younger brother Gilbert and John). Fast forward to November 1923 and the company came under the ownership of Greenall Whitley, and moved down to Loushers Lane in 1960 in line with the companies bicentenary.
In later years, the introduction of Vladivar vodka broadened the use of the G&J Greenall distillery (apparently with some fantastic marketing to go with it). More recently though, the appointment of Joanne Moore, who incidentally is only the seventh Master Distiller in the 250 year history of Greenall’s Gin, has developed two premium gins in Berkeley Square and BLOOM, a spiced offering in Opihr, limited-editions such as Sloe BLOOM and BLOOM Strawberry Cup, Greenall’s Sloe and Wild Berry, as well as keeping the original Greenall’s gin as popular as ever. The business changed ownership in August 2011 and is now part of the international drinks group Quintessential Brands.
Which brings me back to my original point – five different names, all produced at the same distillery. You would never have guessed from the name alone or even possibly by the bottle itself. Only when you dig a little deeper do you find the connection. By digging though, you also come across names such as Richmond gin, Cristalnaya vodka, Pinkster gin, Bulldog gin, Moskova vodka and Bombay Sapphire. Yes even the blue-bottle itself was produced in Warrington up until 2014.
Today though I’m concentrating on the core range of G&J Distillers. So below, I give to you a brief history and development as well as tasting notes on each.
Greenall’s – 40%
Produced using eight different botanicals – juniper berries, coriander, lemon peel, angelica, orris, liquorice, cassia bark and bitter almonds. These eight are macerated in wheat
neutral spirit and water in a pot still for at least 24 hours prior to distillation. This gives it a freshness on the nose with a citrus aroma coming through. It mellows quickly with a rather dry scent. Soft on the palate however with a smooth, buttery texture that gives off a warmth when swallowed. Dry finish with a small hint of spice.
Greenall’s Sloe – 26%
Using the traditional flavour of British sloe berries alongside the eight original botanicals. Very rich with plenty of spicy sloe berry notes coming through on the nose. Thick, heavy flavours of lively spice, juniper and vanilla on the palate, offering a smooth finish, albeit it short.
Greenall’s Wild Berry – 37.5%
Inspired from blackberries growing in the English hedgerows, combined with ripe raspberries and infused with the original Greenall’s.
Light, thin notes of blackberry coming through on the nose. Slight sour raspberry follows, with a small sweetness that seems to bind it all together. Light with a developing warmth on the palate. Heavy blackberry notes, with a ripe spice on the dry finish.
Based on a traditional London Dry Gin recipe and created in a traditional pot still, Bloom takes its inspiration from the classic aromas of England and its well-recognised country gardens and fields. It adds its distinct botanicals of honeysuckle, chamomile and pomelo to the mix to create a fragrant nose with hints of strawberry coming through after the dominating chamomile aromas. A slight kick on the palate to begin with but mellows quickly and has a dominating citrus flavour that creates a long, smooth, mouth-watering finish.
Master Distiller Joanne Moore has created a new version of her floral BLOOM Gin, using hand-picked sloe berries steeped in BLOOM Gin and distilled in a traditional copper pot still. Ripe, fresh sloe berries with hints of sweetness on the nose. Light on the palate, with a delicate experience of the sloe berries and a developing feel of soft honey. Lingering and fresh.
Joanne Moore has created a new version of her floral BLOOM Gin by steeping fresh English strawberries in BLOOM London Dry Gin.
Fresh strawberry on the nose, with a sweet underline and a slight hint of chamomile that seems to smooth the aromas. Slightly sharp on the palate, with the citrus of the strawberry coming through. Notes of the honeysuckle create a velvet feel, with the lightness of the fruits creating a lingering after-taste. A little dry and sweet.
Berkeley Square– 40%
With a category that is constantly evolving, Joanne Moore took to challenge the perception of gin consumption by creating a tipple that can be enjoyed neat. This resulted in the combination of eight botanicals – juniper, coriander, angelica, cubebs, basil, lavender, sage & kieffer lime leaves. This creates a light, earthy scent on the nose with a gentle herb aroma following through. A rather smooth offering on the palate with a slight spice that changes to a rich sweetness with hints of basil lingering. A dry end with a re-emergence of spice.
Hints of dry spice on the nose with the coriander dominating mostly. Soft beginning on the palate but develops slowly into a warmth of black pepper and cubebs. Not too spicy, but definitely present as it creates a long finish with a touch of dryness.
With rather different offerings from G&J Distillers, it only seems right to showcase different cocktail recipes to either enjoy at home or ask your bartender to create –
Greenall’s Gin and Tonic
25 ml Greenall’s Gin
50 ml Fentimans Tonic
2 wedges of lime
Take a chilled highball glass, fill with fresh ice cubes. Take of the wedges of lime and squeeze the juice over the ice to infuse the citrus flavours. Pour Greenall’s Gin slowly over the ice and lime juice. Follow with a high quality tonic using double the amount of tonic as Greenall’s Gin. Stir gently to ensure all the flavours are combined and garnish with a wedge of lime and serve.
BLOOM Gin and Tonic with Strawberries
50 ml BLOOM Gin
200 ml Fentimans tonic water
Quarter 3 strawberries and place at the bottom of a tall glass. Add ice and pour BLOOM London Dry Gin Over ice. Top with Fentimans botanically brewed tonic water.
or maybe even
Berkeley Square on the Rocks
50 ml Berkeley Sqaure
Basil leaves / lemon
Take a tumbler and add ice. Pour Berkeley Square Gin over ice and garnish with basil leaves or lemon.
Ok, so rather three very simple ideas. But sometimes a spirit doesn’t have to be mixed in a complicated way to really enhance and enjoy the flavours. The fresh strawberries added to the BLOOM compliment the chamomile and honey, whilst the basil leaves combined with Berkeley Square really draws out the notes of basil you originally experience on your palate.
I’m a firm believer in expanding your horizons with what you drink. After all, it is YOUR drink, not a bartenders. The work that Joanne Moore has done to diverse yet maintain the portfolio of G&J Distillers has done wonders to the consumer market. Even adding pre-mixers seems to be going strong – a sometimes risky move. However, the range gives an idea of the basics, yet creates something unique – something that nods back to the origins of Thomas Deacon’s time.
And to know that one distillery produces these products, and even supported the likes of Bombay Sapphire in its time, really gives you a wide-eye opening experience into the scale that companies work themselves on.