Come On In, The Shade’s Delicious With Kraken Rum

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Hear the words ‘summer cocktail’, and an image of brightly hued drinks with jolly umbrellas probably pops into your head. However this summer, The Kraken® Black Spiced Rum is taking on the traditional warm weather line-up with its own dark twist on the hot favourites, with the ‘Summer Eclipse’ serves… and it’s casting some serious shade on the old standards.

The range of limited edition summer cocktails has been designed for fans of The Kraken who appreciate the darker things in life. The line-up has been developed with the hottest cocktail trends in mind, using ingredients such as avocado, black tea and cider.

Devilishly dark and terrifyingly tempting, the six classic cocktails to be eclipsed this summer are:

The Daiquiri BECOMES The Dark & Eerie
Forget everything you knew about the cheerful poolside favourite, and dip your toes into tumultuous waters instead. Made with avocado and Cholula® Hot Sauce, and featuring a chili salt rim, it promises heat whether the sun is still up or not.

Milkshake BECOMES Freak of the Deep
Beware black ice! Give in to sweet temptation with the ultimate freakshake – another huge drinks trend, featuring cookies and ice cream for a full-on inky attack.

The Cider BECOMES The Poison Apple
Another hot trend, the cider cocktail gets the Brothers Grimm treatment, with fiery ginger and lemon.

The Spritz BECOMES Ink Spritz
Not for the faint-hearted, this twist in the tale features rhubarb and lillet.

Punch BECOMES Octo-Punch
No BBQ will be the same again, as night falls on the house party staple. Wwirling with black tea and served in a hurricane glass – even the classic umbrella garnish on this one has seen the eye of the storm.

The Mojito BECOMES The Black Mojito
The ubiquitous minty marvel reveals its blackened soul with the use of The Kraken Black Spiced Rum.

The Summer Eclipse cocktails have been created to work across both home and bar settings, offering a stand-out alternative to the usual summer line-up for bars, and an easy transition from the day-to-night drinking occasion.

However they are also accessible enough to be prepared at home. The Kraken Rum website and social channels will feature step-by-step mixology videos and recipes to help adventurous hosts recreate each one.

SUMMER ECLIPSE PERFECT SERVES RECIPES:

For videos of how to create, visit here.

Daiquiri: Dark & Eerie
STEP 1 – Rim the glass with lime and chili salt
STEP 2 – Blend with a 1/4 avocado
STEP 3 – Add 25ml lime juice
STEP 4 – Add 25ml vanilla syrup
STEP 5 – Pour in 10ml single cream
STEP 6 – Cholula to taste
STEP 7 – Add 50ml of Kraken
STEP 8 – Blend with crushed ice and pour into glass

Shake: Freak of the Deep (Made for two)
STEP 1 – Drizzle chocolate sauce all around inside of glass
STEP 2 – Add 100ml of Kraken into blender
STEP 3 – Add 1 large scoop of chocolate ice cream, 2 large scoops of vanilla ice cream, 2 to 3 cookies and ½ litre milk into blender
STEP 7 – Pour into extra large glass
STEP 8 – Add a scoop of vanilla and a scoop of chocolate ice cream to the top
STEP 9 – Top with whipped cream
STEP 8 – Garnish with chopped cookies, toasted marshmallows and get freaky with sweet treats

Cider: Poison Apple
STEP 1 – Fill glass with cracked ice
STEP 2 – Add 20ml lemon juice
STEP 3 – Add 20ml ginger syrup
STEP 4 – Pour in 35ml Kraken
STEP 5 – Top with cider
STEP 6 – Add lime wedge

Spritz: Ink Spritz
STEP 1 – Add crushed ice to a large wine glass
STEP 2 – Add rhubarb soda until glass is 2/3 full
STEP 3 – Pour 35ml lillet
STEP 4 – Add 35ml of Kraken
STEP 5 – Add rhubarb stem and stir
STEP 6 – Add orange slice

Punch: Octo-Punch
STEP 1 – Fill hurricane glass with ice
STEP 2 – Add 20ml lemon juice
STEP 3 – Add 20ml orange liqueur
STEP 4 – Add 35ml of Kraken
STEP 5 – Add cold black tea
STEP 5 – Stir
STEP 6 – Top with crushed ice
STEP 7 – Add lemon twist

Mojito: Black Mojito
STEP 1 – Add 6 to 8 mint leaves
STEP 2 – Add 25ml sugar syrup
STEP 3 – Add 25ml lime juice
STEP 4 – Add 50ml of Kraken
STEP 5 – Fill glass halfway with crushed ice and churn
STEP 6 – Add lime wedge and mint sprig

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Think Ink – A Florist Selling Only Black Roses

Kraken Valentines

In a world first, a FLORIST SELLING FLOWERS AS DARK AS THE KRAKEN’S INK, pops up in London this Valentine’s Day. Macabre bouquets are arranged in grave vases and come with a bottle of The Kraken Rum in place of the traditional champagne option. There is even a choice of 2 messages, ‘take me whole’ or ‘swallow me piece by piece’, with lyrics taken from The Kraken Rum Sea Shanty recorded by Ross Millard of The Futureheads.

The pop-up florist forms part of The Kraken Rum’s KRAKEN VERSUS CUPID campaign, by macabre and infamous Miss Cakehead. Found in Kingley Court, just off Carnaby Street, London, the Think Ink florist is open for one day only – the 14th February 2014 – offering a range of black floral options in return for a voluntary donation to the Project Redsand charity.

The black roses for sale are created by placing dark red roses in vases filled with a Kraken’s ink in place of water. This ink is then transported up the stem, via the xylem, to the leaves and petals turning them black, a scientific process that will also be showcased in the space. For dramatic effect some of the flowers will also be turned black using special floristry dyes.

There are no naturally black flowers – a truly black flower is as mysterious and alluring as a Kraken – with the endangered very dark crimson Turkish Halfeti roses the closest nature can offer. However the bouquets will also feature Calendula Lily Eclips and Queen of the Night Tulips, both darkest purple in colour looking visually black to the human eye.

Kept fresh in pools of black ink, the flowers all come with a miniature bottle of 5cl Kraken Rum, available in the UK from Summer 2014. Currently Kraken Rum is only available in 70cl bottles.

What’s more the London based The Diner group will be serving a one off Kraken Vs Cupid Valentine’s drink in all of their 7 venues, a perfect location in which to celebrate an alternative Valentine’s Day. The activity also continues at ‘The Mesmerist’ in Brighton that will be turned into an inky den for the Kraken Vs. Cupid Valentine’s party.

The Think Ink Florist will be open from 0800 until all the bouquets are sold, they are offered on a first come first served basis with one bouquet per customer. Due to the accompanying rum only those aged 18 or over may purchase a bouquet. It can be found in unit 1.16, Kingley Court, W1B 5PW.

For live information on the 14th February please follow @thekrakenrum_uk and @miss_cakehead.