Show Don How It’s Done With 5cc Singer Tavern’s Three Martini Lunch

Martini Lunch

“The Three Martini Lunch is the epitome of American efficiency. Where else can you get an earful, a bellyful and a snootful at the same time?” – Gerald Ford, 1978

FROM MADISON AVENUE TO CITY ROAD

The return of the time-honoured, vermouth and gin soaked tradition of the Three Martini Lunch has landed at 5cc Singer Tavern.
Inspired by the original 1950s trend for food and drink pairings, 5cc Singer Tavern will offer a choice of 3 martinis from the exclusive martini menu paired with a selection of small plates to sustain guests through their liquid lunch. Bartenders will be on-hand to guide guests through the menu and assist in selecting different flavour  profiles to suit to their palate, whilst hand-selected bar snacks from the Singer Tavern kitchen will reflect starter, main and dessert courses – olives aren’t the only thing that go with a martini!

HISTORY

During the great boom of advertising, the iconic Three Martini Lunch became an institution in its own right. An essential relationship builder between clients and business, it exploded into the bars of Madison Avenue in the 1950s, quickly becoming de rigueur amongst the US’ top advertising executives, businessmen and their clients – the original ‘Mad Men’.
Throughout this period, the country’s most creative and powerful would indulge in the extravagant tradition revolving around client lunches; 3 martinis and an assortment of high quality food offerings. Bringing together business and relationships, the Three Martini Lunch was a tactical way of encouraging divulgence of information, whilst treating oneself to the iconic cocktail in a friendly and relaxed atmosphere.
Just remember, what happens during the Three Martini lunch stays at the Three Martini Lunch!

5cc THREE MARTINI LUNCH

Three Martini Lunch is £36 per person including 3 martinis from 5cc Singer Tavern’s exclusive martini menu paired with the Chef’s selection of small plates only available at this 5cc venue.

5cc Announces New Opening In The Heart Of The City

Singer-Tavern-Press-Photo-4 copy

5cc has announced the opening of its fifth venue, adding to its collection of original, specialist bars located behind London’s hidden doors. In the heart of East London, 5cc can be found tucked away in the area’s latest pub, Singer Tavern, also opening in March.  

Introducing a carefully crafted martini menu exclusive to this venue, 5cc Singer Tavern remains true to the collection’s philosophy; offering a variety of quality spirits and well-made drinks in a stylish but approachable environment. The new 5cc experience showcases the very best in London’s clandestine cocktail culture.

THE GRADE II LISTED HIDDEN DOOR

Concealed behind the façade of a Grade II listed East London pub; 5cc has created an individual cocktail bar in the heart of the city. In keeping with the collection’s concept, 5cc Singer Tavern finds inspiration in its location’s history. Built in 1929, the site was originally conceived to house the headquarters of the iconic Singer Sewing Machine Company.

Featuring bare brick walls, original tiles, intimate leather booths and a private space seating up to 10 covers, 5cc Singer Tavern showcases the best in East London design inspiration.

CLANDESTINE COCKTAILS

Mirroring 5cc’s dictum of putting a contemporary twist on a classic, the young and inspiring Group Bar Manager Charles Montanaro has created a bespoke cocktail menu for the venue alongside Bar Manager Andrei Marian. Carefully constructed to showcase the skill of the bartenders as well as the range of fine spirits available, the Singer Tavern menu offers an opportunity to discover new and varied ways to enjoy spirits.

For a true taste of Singer Tavern try the Knock Out: East London Liquor Company Demerara rum, lime, strawberry and black pepper cordial topped up with soda for a balanced cocktail with a kick. If it’s the exotic you’re looking for, look no further than the Loosie D’Ouro featuring Glen Moray Port Cask, P.F. Curacao, Tio Pepe sherry, vanilla, chocolate and chilli bitters served with a Paul A. Young chocolate truffle. Or discover an East London twist on a classic with the East End Old Fashioned: 10 Elijah Craig 12, lapsang souchong cordial, chilli and citrusy orange bitters.

MARTINI INNOVATION

The new 5cc Singer Tavern has a martini menu that boasts batch-produced gins from authentic distillers including the popular East London Liquor Company. From the House Martini to unconventional alternatives such as Saint & Sinner’s Dictador Colombian Aged gin, there is a martini for every palette.

5cc Singer Tavern has created a concise menu of small bites to compliment its cocktail list, including dishes such as smoked mackerel pate and lamb croquettes.

Located below Singer Tavern, 1 City Road EC1Y 1AG, the new 5cc cocktail bar will open from Monday- Saturday 5pm- late and from midday on Thursday and Fridays

For bookings, please email reservations@5cc-london.com.