Show Don How It’s Done With 5cc Singer Tavern’s Three Martini Lunch

Martini Lunch

“The Three Martini Lunch is the epitome of American efficiency. Where else can you get an earful, a bellyful and a snootful at the same time?” – Gerald Ford, 1978

FROM MADISON AVENUE TO CITY ROAD

The return of the time-honoured, vermouth and gin soaked tradition of the Three Martini Lunch has landed at 5cc Singer Tavern.
Inspired by the original 1950s trend for food and drink pairings, 5cc Singer Tavern will offer a choice of 3 martinis from the exclusive martini menu paired with a selection of small plates to sustain guests through their liquid lunch. Bartenders will be on-hand to guide guests through the menu and assist in selecting different flavour  profiles to suit to their palate, whilst hand-selected bar snacks from the Singer Tavern kitchen will reflect starter, main and dessert courses – olives aren’t the only thing that go with a martini!

HISTORY

During the great boom of advertising, the iconic Three Martini Lunch became an institution in its own right. An essential relationship builder between clients and business, it exploded into the bars of Madison Avenue in the 1950s, quickly becoming de rigueur amongst the US’ top advertising executives, businessmen and their clients – the original ‘Mad Men’.
Throughout this period, the country’s most creative and powerful would indulge in the extravagant tradition revolving around client lunches; 3 martinis and an assortment of high quality food offerings. Bringing together business and relationships, the Three Martini Lunch was a tactical way of encouraging divulgence of information, whilst treating oneself to the iconic cocktail in a friendly and relaxed atmosphere.
Just remember, what happens during the Three Martini lunch stays at the Three Martini Lunch!

5cc THREE MARTINI LUNCH

Three Martini Lunch is £36 per person including 3 martinis from 5cc Singer Tavern’s exclusive martini menu paired with the Chef’s selection of small plates only available at this 5cc venue.

5cc Announces New Opening In The Heart Of The City

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5cc has announced the opening of its fifth venue, adding to its collection of original, specialist bars located behind London’s hidden doors. In the heart of East London, 5cc can be found tucked away in the area’s latest pub, Singer Tavern, also opening in March.  

Introducing a carefully crafted martini menu exclusive to this venue, 5cc Singer Tavern remains true to the collection’s philosophy; offering a variety of quality spirits and well-made drinks in a stylish but approachable environment. The new 5cc experience showcases the very best in London’s clandestine cocktail culture.

THE GRADE II LISTED HIDDEN DOOR

Concealed behind the façade of a Grade II listed East London pub; 5cc has created an individual cocktail bar in the heart of the city. In keeping with the collection’s concept, 5cc Singer Tavern finds inspiration in its location’s history. Built in 1929, the site was originally conceived to house the headquarters of the iconic Singer Sewing Machine Company.

Featuring bare brick walls, original tiles, intimate leather booths and a private space seating up to 10 covers, 5cc Singer Tavern showcases the best in East London design inspiration.

CLANDESTINE COCKTAILS

Mirroring 5cc’s dictum of putting a contemporary twist on a classic, the young and inspiring Group Bar Manager Charles Montanaro has created a bespoke cocktail menu for the venue alongside Bar Manager Andrei Marian. Carefully constructed to showcase the skill of the bartenders as well as the range of fine spirits available, the Singer Tavern menu offers an opportunity to discover new and varied ways to enjoy spirits.

For a true taste of Singer Tavern try the Knock Out: East London Liquor Company Demerara rum, lime, strawberry and black pepper cordial topped up with soda for a balanced cocktail with a kick. If it’s the exotic you’re looking for, look no further than the Loosie D’Ouro featuring Glen Moray Port Cask, P.F. Curacao, Tio Pepe sherry, vanilla, chocolate and chilli bitters served with a Paul A. Young chocolate truffle. Or discover an East London twist on a classic with the East End Old Fashioned: 10 Elijah Craig 12, lapsang souchong cordial, chilli and citrusy orange bitters.

MARTINI INNOVATION

The new 5cc Singer Tavern has a martini menu that boasts batch-produced gins from authentic distillers including the popular East London Liquor Company. From the House Martini to unconventional alternatives such as Saint & Sinner’s Dictador Colombian Aged gin, there is a martini for every palette.

5cc Singer Tavern has created a concise menu of small bites to compliment its cocktail list, including dishes such as smoked mackerel pate and lamb croquettes.

Located below Singer Tavern, 1 City Road EC1Y 1AG, the new 5cc cocktail bar will open from Monday- Saturday 5pm- late and from midday on Thursday and Fridays

For bookings, please email reservations@5cc-london.com.

5cc Opens In The Historic Electricity Showrooms

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5cc, London’s most illustrious cocktail bar, has opened its fourth establishment at the iconic Electricity Showrooms in Hoxton Square. Tucked away beneath this Shoreditch institution, the new 5cc is a sanctuary for discerning cocktail drinkers in East London.

The new Electricity Showrooms bar remains true to 5cc’s philosophy, serving up honest drinks with fresh produce and homemade ingredients. Introducing a new breed of barrel cocktails, including Barrel’y Legal with rock candy cordial and rum – these unique cocktails are perfect for sharing with friends.

Head Bartender Daniel Andersson and Group Bar Manager Charles Montanaro have created the new 5cc Electricity Showrooms cocktail menu that will exclusively debut this month. For Negroni fans, the Italian Gentleman combines bourbon, rye, Campari and white vermouth finished with a touch of maraschino and served in an absinthe rinsed glass. Adventurous drinkers can enjoy the Play Dead, an exhilarating combination of rye, yellow chartreuse, Lillet blanc and Fernet Branca. Alongside this will be a selection of bespoke cocktails with handpicked unexpected ingredients, such as the Postorder that plays with the sweetness of rosemary honey and Demerara rum, coupled with mint and lime juice and finished with Cremant.

Guests at the new bar can also indulge in a selection of nibbles including marinated goat’s cheese with chilli, garlic and smoked beechwood mackerel pate, and the delicious free range British duck liver parfait.

5cc Electricity Showrooms has taken inspiration from sister bars at the Well & Bucket, Harrild and Sons and Exmouth Arms, whilst keeping the site’s historic identity. The cocktail bar features plush high leather chairs, snug booths and long copper bar tops, contrasting with the distinctive neon-lit flooring and black sheen walls. The bar’s sophistication and eclectic soundtrack, is perfect for those looking to hide away on long winter nights or come out and play at the weekend with the bars guest DJ’s who will be spinning soul, old school rock ‘n’ rolland rhythm and blues.

Located below Electricity Showrooms, 39a Hoxton Square N1 6NN, the new 5cc cocktail bar will open from 6pm to 12am Sunday to Thursday, and 6pm to 1am Fridays and Saturdays.

Bookings are recommended and can be made by emailing reservations@5cc-london.com. For more information visit http://www.5cc-london.com or find 5cc on Twitter at @5ccLondon.

5cc serves up bespoke aged blends with The Forgotten Cocktail Range

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It’s not very often that i post a new bar concept on here, especially with the amount that i receive, sometimes there’s just too many. However this one caught my eye – 

Tucked away within two traditional pubs in London’s East End, the capital’s newest old bar concept – 5cc – has launched with a unique menu of ‘forgotten’ cocktails.

Specialising in offering in-house, aged mixers, The Forgotten Range has been sourced to compliment the classic cocktail philosophy of 5cc. Based on custom bespoke mixes that have matured over time, The Forgotten Range consists of individual self pour vintage perfume bottles that are housed in an original apothecary cabinet.  Due to the time and careful preparation that goes into making each bespoke bottle from the range, only a very limited number will be available to purchase each night.

Alongside The Forgotten Range is a selection of vintage liquors sourced from independent and boutique suppliers, handpicked by a fifteen-year veteran with worldwide experience to fit perfectly with 5cc’s ethos. Furthermore, moving away from common bar snacks, 5cc’s unique menu consists solely of a carefully selected range of oysters that come served with unexpected and unusual accompaniments.

D1BD9FD8-9D67-430A-9698-5AF9F87365C7The two hidden drinking holes are half concealed within their surroundings, situated in craft beer pubs. Both bars are fashioned, intimate settings with low-lit copper bars, dark wood, leather and exposed brickwork that create an unpretentious and unique feel.

Operations Manager at Barworks Ltd., Alexander Wolpert, said ‘We have created an environment where customers can enjoy good old fashioned, honest drinks in an intimate and friendly space. There are a lot of cocktail bars that have unnecessary and distracting theatrics – we want to focus on serving great, interesting drinks. We are really proud of what we have achieved with 5cc’.

 

5cc is part of the Barworks portfolio that also includes Two Floors, The Well and Bucket and Exmouth Arms

Located within Exmouth Arms, Exmouth Market and The Well and Bucket on Bethnal Green Road both 5cc bars are open Tuesday to Sunday, from six pm until midnight.

For more information or to make a booking please visit http://www.5cc-london.com