Beefeater 24 To Launch A Stylish New Look

Beefeater, the world’s most awarded gin*, has unveiled a sophisticated new bottle design for Beefeater 24. The new red glass bottle reflects the product’s super-premium quality and will increase its visibility on shelf. The super premium gin category has seen a continued period of growth and the new bottle has been developed in response toContinue reading “Beefeater 24 To Launch A Stylish New Look”

Beefeater Tasting Notes

The Chelsea Distillery is a name that many of you have probably never heard of, but back in the 1820’s, it was big business, and started one of the world’s most famous gin brands – Beefeater. I’m surprised I’ve never covered Beefeater fully before, and with a presence in most bars, it makes perfect senseContinue reading “Beefeater Tasting Notes”

24 Days of Christmas Cocktails – Day 12

The countdown is at its half way stage! Today I’ve gone for a simple classic involving Beefeater 24 with only three ingredients. Day 12 – Gin and Cherry Sling – Beefeater 24 Glass – Highball glass Ingredients – 50ml Beefeater 24 25ml De Kuyper Cherry Brandy Top with soda Method – Put some crushed ice in the glass. Pour on the Beefeater 24, followed byContinue reading “24 Days of Christmas Cocktails – Day 12”