Pusser’s Rum Proudly Sponsors The Beach At Camden’s Roundhouse

Pussers

The UK’s original navy rum, Pusser’s, has partnered with the Roundhouse this summer to launch the long-awaited return of Camden Beach, a 900 sq metre terrace filled with 150 tonnes of the finest sand, end-of-the-pier amusements, pop-up food stalls, beach huts, ping-pong, live music and a showcase of summer drinks brands. The partnership between the historic venue and rum makers Pusser’s, sees the brand sponsoring one of the iconic beach huts, creating a ‘Rum Shack’ with full branding and bar presence.

Proceedings kick off on 24th July with a VIP launch party, followed by a nod to the brand’s naval roots with celebrations to mark Black Tot Day on 31st July. Pusser’s will be holding masterclasses with Rum Ambassador Ian Burrell, rum tastings throughout, and serving Grog cocktails inspired by the old navy tale of Admiral Vernon, who was known as The Grog.

During the summer, the famous Pusser’s cocktail, The Painkiller, will also be served which will feature Coco Re’al – also distributed by Cellar Trends.

This is the second year that Pusser’s has been involved with Camden Beach and Peter Thornton, Brand Manager at Pusser’s, comments: “It is a very cool event, bringing something different and unique to London. On 31 July we will be inviting some navy guys along for Black Tot Day celebrations to share their sea-faring tales with the Camden crowd to help spread the word about this important day and the Navy Tot Fund. Throughout the summer, there’s a great atmosphere and backdrop and it provides an excellent opportunity for us to reach new consumers with both Pusser’s Rum and Coco Re’al.”

Join the Pusser’s team and sample the legendary rum on the 31st July 2014 at The Roundhouse, Chalk Farm Road, London, NW1 8EH.

Celebrate Black Tot Day With Pusser’s Rum Grog

Pusser's - Pusser's Grog

31st July sees Pusser’s Rum celebrate the historic Black Tot Day at The Beach in Camden’s Roundhouse. In honour of the event, navy seadogs and patrons alike can experience the classic naval cocktail, the Grog, with a special Pusser’s twist.

How to make the ultimate Pusser’s Grog:

1) Pour 2oz of Pusser’s rum into glass full of ice
2) Add 1 teaspoon of unrefined dark cane sugar
3) Squeeze half a lime into the glass and stir
4) Garnish with another wedge and serve

When rum became the substitute for beer and wine within the Navy, the Admiralty noticed that sailors were becoming too drunk from their daily ration. However, in 1740, Vice Admiral Vernon ordered that the rum ration be watered down; men did not take this decision lightly and renamed the daily tot as ‘Grog’; a dismissive nod to the grogram cloak Vernon wore. Throughout the years, this drink has been modified to suit a sweeter tooth, hence the adding of sugar and lime.

Global Rum Ambassador, Ian Burrell, explains, “the Grog is such a key rum cocktail, its history and heritage make it really important in the rum scene. When I was younger, I used to drink sugar, water and lime, and sometimes I would add rum – not even realising I was making a Grog. It’s such an easy and simple drink to make, but tastes great.”

Join the Pusser’s team and sample this classic cocktail on the 31st July 2014 at The Camden Roundhouse, Chalk Farm Road, London, NW1 8EH.