Patrón

Patron

Patrón is one of the most recognisable brands in the world. The distinct shape of the bottle, the highly rated liquid produced and the fact that it’s not been around for long makes Patrón one of the most talked-about brands in the world, and it’s done wonders for the tequila category. But what is it exactly that’s made Patrón stand out? Lets take a look.

Patrón originates from Casa 7 Leguas, one of the oldest Mexican distilleries, but in 1989, John Paul DeJoria and Martin Crowley of St. Maarten Spirits purchased the brand rights and in 2002 moved production to a new distillery, Hacienda del Patrón within the highlands of Jalisco, Mexico. It is here that Patrón is created, using harvested 100% Blue Weber agave piña that are first steamed for 79 hours in traditional masonry ovens, before being shredded and macerated using the traditional method of Tahona. Another method, known as the roller mill, is also used, but both are created separately and then blended together. The juice from the macerated agave is transferred to wooden tanks where the fermentation process occurs for 72 hours. This creates a ‘must’ which is then twice distilled in copper pot stills. After each distillation, filtration and blending taking place, all overseen by Master Distiller Francisco Alcaraz, who is also credited for the recipe that Patrón abide by.

The bottles themselves are a thing of beauty. The ovens used to make the Patrón bottles were designed specifically to produce them. The glass artisan measures the amount of glass used to make a Patrón bottle by hand, with each Patrón bottle individually handmade by the artisan and using recycled glass, save the pure crystal Gran Patrón. Each bottle is carefully hand inspected at every stage for shape, volume, clarity and beauty, looking for any imperfections. Fourteen distinct criteria are used to assure quality. Each bottle is individually washed in tequila before it is filled. Workers individually label, hand tie ribbons and wipe the bottle free of dust. The final product is then cradled in paper and boxed.

It’s the liquids that are ultimately the selling point, so below, I give to you my tasting notes –

Patrón Silver – 40%

Fudge and white chocolate aromas upon the nose, with hints of dry pepper, earthy notes and a slight citrus. Sharp, white pepper flavours on the palate, fresh, with a slightly sweet, bold kick of agave that creates a very long finish.

Patrón Reposado – 40%

Aged for 6 to 8 months within ex French, Hungarian and American oak barrels. Plenty of dry oak with vanilla and toffee blending well. Slight smoke near the finish too. Smooth, silky texture on the palate with plenty of agave that creates a sweet finish.

Patrón Añejo – 40%

Aged for 16 months within ex French, Hungarian and American oak barrels. Butterscotch aromas with fudge, vanilla and citrus all on the nose. Soft agave follows nicely. Very smooth upon the palate, with plenty of agave that develops a spice flavour for a dry finish.

Patrón XO Cafe – 35%

A blend of Patrón Silver and infused Mexican coffee beans. Rich, fresh coffee with slight vanilla notes on the nose. Freshly roasted coffee and thick vanilla combine on the palate to create a sweet flavour, but soon disappears.

Patrón Citrónge – 40%

A blend of Patrón Silver infused with lemon and orange peel. Light citrus notes on the nose, with smooth, sweet aroma of agave coming through. Very sweet on the palate though, with sharp orange that mellows into a clean, lingering finish of orange and agave.

A really good range available, and as you can imagine, there have been many bartenders taking full advantage –

Frappe XO Extreme
Frappe XO Extreme

Frappe XO Extreme

Glass –

Goblet

Ingredients –

45 ml Patrón Añejo
30 ml Patrón XO Cafe
15 ml Chocolate syrup
2 scoops vanilla ice cream

Method –

Swirl the glass with chocolate syrup. Combine the ingredients in a blender. Blend until smooth. Pour into the glass.

Patrón have a couple of exclusive expressions that you can find on the odd occasion, including Gran Patrón Piedra Extra Añejo, matured for three years within French and American oak, and Gran Patrón Platinum which is triple distilled. But it’s the main core expressions that stand out not only on the bar, but in flavour and aroma. Quite possibly one of the best silver tequila’s I’ve ever  had too. Join me in grabbing a few bottles for your cabinet. 

© David Marsland and Drinks Enthusiast 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Oval Vodka Tasting Notes

What attracts you to purchasing a bottle? Is it the label, the colour, the add on’s or the shape? Bottles take many forms these days, with more and more innovative ways to attract attention to the consumer market. Absolut are great at marketing its vodka with different ‘editions’, with Eristoff giving their bottles a winter jacket. Hendrick’s go for their more traditional style of an old medicine style bottle, as does Kamm & Sons, whilst Bombay Sapphire is commonly known as ‘the blue gin’. Even brands from breweries take note on this. Take for example the Old Tom range from Robinson’s brewery. Their 3 strong varieties are housed in short stump bottles compared to one of their latest offerings ‘build a rocket boys’ which is found in your more traditional beer bottle. Or even Estrella Damm and their Inedit – a craft beer served out of a Champagne bottle. These aren’t the only brands who take full advantage of the customers curiosity though. Many vie for the top spot on a back-bar, to stand out amongst its rivals and be the first choice of a patrons tipple.
One of the latest brands to hit the vodka scene has taken a slightly different approach to how its produce is housed. Oval vodka comes in a tetrahedron shape, to correspond with the structure of the liquid inside. Designed by the internationally renowned LUCY. D Design Studio, this Austrian vodka prides itself on the natural evolution of vodka and how the water molecules naturally bond with the alcohol molecules to create a smooth, clean taste and reduce that all important ‘morning after’ effect. Oval creates its vodka by preparing separately the structured, premium-quality alcohol (100% pure wheat) and water which has been purified using osmosis. This process alters the structure of the solutions where the water and the alcohol form a crystalline structure and take on the form of a tetrahedron. The process takes several days before being bottle strength at either 56,42 or 24%.

Some of you may have heard of one of the men behind the bottle – John Paul DeJoria. The US billionaire is one of the co-founders of Patron tequila and alongside his UK partner Jonathon Kendrick, they have created their next step in the drinks industry. So what would you expect from Oval vodka? Well below, I give to you my tasting notes.

Oval – 42%

A fresh, clean nose with subtle hints of wheat drifting through. Instantly smooth on the palate, almost creamy with no traditional ‘vodka burn’ as it makes its way down the throat. Slightly dry at the end but comes with a long tingle finish of herbs.

As mentioned above, Oval comes in three different strengths as well as a Rowan Berry infusion. It is recommended to be drunk straight and not chilled, or even like this –

Oval Pearl Diver

Oval Pearl Diver

Glass –

Highball

Ingredients –

75ml Oval 56
50ml Southern Comfort
25ml Apricot Brandy
Ginger Ale

Method –

Squeeze 1 piece of lime in the glass. fill with ice and stir everything except ginger ale. Fill the glass with ginger ale  and garnish with squeeze of lime.

Oval vodka presents itself in two ways – its bottle shape as well as its production. If your  fan of vodka, give this a try as it can give you a great understanding on how other brands differ with the traditional method of production. I would also recommend to any entry-level non-vodka lovers, due to its smoothness, it can be a great start to a consumer who is unsure on how to enjoy the vodka category.

Check out the rest of the photos, taken at The Circle 360, via my Facebook page.

© David Marsland and Drinks Enthusiast 2012. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.