Disaronno Set To Raise Rooftops Again This Summer

Disaronno

Disaronno, the UK’s number one non-cream liqueur, has announced the return of its Disaronno Terrace series. Following a hugely successful launch in the UK last year, the 2015 campaign will kick off at London’s rooftop bar, Golden Bee, on Wednesday 24th June. The music based events launch in the capital before touring the cultural hotspots of Bristol, Manchester and Edinburgh.

The parties will be sound-tracked by live performances from some of the hottest new talent around, including Italian sing-songwriter Jack Savoretti and British vocalist Ghostpoet, who will both be taking to the decks in London on 24th June. Other headline acts at the Terrace parties include Dry The River and Mystery Jets. More artists will be announced shortly.

Last year’s Disaronno Terrace series was a great success, attracting thousands of cocktail lovers across the country. The events will showcase the brand and engage drinkers during the key summer sales period. The Terrace parties will focus on the brand’s signature serve, the Disaronno Sour, which is hugely popular with its loyal consumers but will also be demonstrating the versatility of the liquid by introducing some new cocktails.

The Terraces will kick start an exciting summer for the brand. Illva (brand owner for Disaronno) is heavily investing in Disaronno in the UK this year and will be revealing more impactful and new brand activations in the coming weeks.

Over the past five years, the Disaronno Terrace has made an international name for itself touring the likes of New York, Milan, Rome, Tokyo, Madrid, Amsterdam and Los Angeles.

London:

24th June – Golden Bee

30th June – Golden Bee

 

Bristol:

8th July – Square Club

15th July – Square Club

 

Manchester:

29th July – The Oast House

5th August – The Oast House

 

Edinburgh:

19th August – Loft Bar

26th August – Loft Bar

Disaronno Terrace Comes To Manchester

Disaronno Terrace

The month of August has seen the Spinningfield area of Manchester taken over by the brand of Disaronno. The Oast House venue boasts one of the largest outdoor terraces in the city, meaning the perfect place for the Italian liqueur to host its seasonal Disaronno Terrace events. A showcase of all things Disaronno, each residency offers the chance to enjoy classic and crafted serves, alongside live music artist and illustrators. 

Godfather
Godfather

From a drinks perspective, this was a great occasion to experience again the likes of a Disaronno Sour, a classics that is available from the Disaronno Sours cart, main bar, or indeed the chance to create the Disaronno Sour yourself. A rarity for an event to have such interaction on the main drink of the evening, yet it worked as guests are able to release the inner bartender within and shake up a classic.
The main bar itself has the likes of the Godfather, a mix of Disaronno and Monkey Shoulder, as well as two unique recipes for the tour, a Terrace Cooler which mixes Disaronno, cranberry juice, orange juice and strawberry puree, and the Terrace Sour, combining Disaronno, Monkey Shoulder, lemon juice and sugar with egg white. 

With a good atmosphere being created from Teleman and The Cribs, Disaronno have gone for something a little different in the way of re-introducing the brand to its customers. Although it is well-known, and a staple for most bars, the chance to experience within cocktails is sometimes limited, especially at home. The brand have done well in offering a unique environment, and one that they have taken to the likes of New York, Milan, Rome and Los Angeles over the last four years. I’ve been to many events sponsored and supported by brands over the years, but the chance to create a cocktail myself, enjoy music, and not be within a crowded area, all while al fresco style, is a cracking idea. 

Disaronno Terrace
Disaronno Terrace

There’s only one more event to go in Manchester before it hits residencies in Tokyo, Madrid, Amsterdam, Milan and Rome. If you get the chance, it’s definitely worth while to go down, if not, get yourself a bottle today and shake up a sours!

© David Marsland and Drinks Enthusiast 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Disaronno Terrace Set To Raise Rooftops Across The UK This Summer

disaronno terrace

From June 25 2014, DISARONNO is inviting cocktail lovers from across the UK to a one-off series of rooftop parties touring London, Manchester and Scotland this summer. The DISARONNO Terrace will be sound-tracked by live performances from the hottest new talent around; including incredible, singer-songwriter Nick Mulvey, who will be playing this intimate show ahead of opening the Pyramid Stage at Glastonbury the day after. Hot off the back of touring with London Grammar and Sam Smith, Rhodes will be captivating audiences with his haunting vocals. Whilst indie giants The Maccabees, Alt J and Charlie XCX will be taking to the decks to make these THE parties of the summer.

The events launch in the capital against the stunning backdrop of London’s skyline, on the roof terrace at The Platform Bar, London Fields every Wednesday night for four weeks before touring the cultural hotspots of Manchester and Scotland. To apply for complimentary tickets which each include two DISARONNO Sour cocktails, Londoners must RSVP to DISARONNOTerrace@housepr.com.

Up and coming artists and illustrators including Benjamin Taylor (creator of Paolo Nutini’s latest album artwork) and Matthew Daniel Swan (championed by It’s Nice That) will be entertaining guests throughout the evening by creating live works of art on La Tela Nera (The Blank Canvas). Each work of art will come to life as the night unfolds revealing an original interpretation of the romantic history of DISARONNO.

Experts in the art of cocktail making will be running complimentary master classes and tasting sessions throughout the evening teaching guests about the secrets behind the perfect DISARONNO Sour. This timeless cocktail mixes the sweet taste of DISARONNO with the sharp, punchy flavour of freshly squeezed lemon to complete the ultimate cocktail to while away the long summer evenings. Guests will also be encouraged to create their own twist on this classic from an assortment of fresh ingredients and garnishes.

Over the past four years, the DISARONNO Terrace has made an international name for itself touring likes of New York, Milan, Rome and Los Angeles. This year, in addition to its UK debut, the Terrace will also take residence in Tokyo, Madrid, Amsterdam, Milan and Rome.

To apply for complimentary tickets to the DISARONNO Terrace, RSVP to DISARONNOTerrace@housepr.com.

@DISARONNO_UK #DISARONNOTerrace #DISARONNOSour

DATES: 

London

Wednesday 25th June – Live music from Nick Mulvey and DJ set from Alt J– The DISARONNO Terrace at Platform, 2nd Floor, Netil House, 1-7 Westgate St, London, E8 3RL

Wednesday 2nd July – DJ Set from The Maccabees – The DISARONNO Terrace at Platform, 2nd Floor, Netil House, 1-7 Westgate St, London, E8 3RL

Wednesday 9th July – Live music from Rhodes and DJ set from Chess Club Records – The DISARONNO Terrace at Platform, 2nd Floor, Netil House, 1-7 Westgate St, London, E8 3RL

Wednesday 16th July – DJ sets from Charlie XCX – The DISARONNO Terrace at Platform, 2nd Floor, Netil House, 1-7 Westgate St, London, E8 3RL

Manchester

Wednesday 30th July – Wednesday 20th August

Scotland

Wednesday 27th August – Wednesday 17th September