Final Five Named In The Chairman’s Reserve Mai Tai Campaign

MaiTai
Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final five venues who will be participating in the UK final of the current Chairman’s Reserve Mai Tai campaign.

The evening, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature five venues from across the UK who have been tasked during July and August to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Once gaining a spot in the final, the winning venue are rewarded with a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

Earning their way to the final on Tuesday 26th September will be last year’s winners Alvino’s of Newcastle upon Tyne, Colonel Porter’s, also of Newcastle upon Tyne, Milk from, Ten Mill Lane from Cardiff and our wild card entry of Panda & Sons from Edinburgh.
The respective bars will now be invited down to Magic Roundabout next Tuesday to re-create their Chairman’s Reserve Mai Tai cocktail to the public at the biggest Mai Tai party of the year!

With a secret panel of judges on hand to test out each cocktail too, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Venue: The Magic Roundabout, Old Street Tube Station, London, EC1Y 1BE
Timings: 7pm – late. Open to general public and trade.

St Lucia Itinerary for the winning venue:

Day 1: Arrival in Saint Lucia
Day 2: Visit of Saint Lucia Distillers, local art makers & the Castries market
Day 3: Training session for local bartenders & Friday night in Gros Islet with the SLD Team
Day 4: Local Chairman’s Reserve Mai Tai Competition judged by European winners and guest shift in the evening at Chairman’s Reserve event
Day 5: Day out on catamaran with local bartenders & SLD team
Day 6: Flights back home

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Sons of Armagnac Launches Across The UK

Lauvia

Sons of Armagnac is the new awareness campaign spearheaded by UK innovator Emporia Brands and its Armagnac partners Comte de Lauvia and Marquis de Montesquiou. Starting on June 12th and ending on 18th June (Fathers Day), many of the top bars and retailers across the country will be taking part in raising the profile of the Armagnac category with cocktail specials, menus, events, tastings and more.

Specially created Marquis de Montesquiou cocktails can be found across London, including Skylon, German Gymnasium, Looking Glass Cocktail Club and Hush, as well as Cottonopolis based in Manchester’s Northern Quarter, Manhattan in Liverpool, Nitehawks and Bonbar in Newcastle, Vice & Virtue in Leeds and Manhattan 34 in Leicester. Some of the UK’s premier dining arenas are also combining their expertise with Marquis de Montesquiou Armagnac by offering specials within Harborne Kitchen in Birmingham and the aforementioned Vice & Virtue in Leeds.

Comte de Lauvia has been the chosen brand to be highlighted within unique serves from venues such as Merchant House and The Light Lounge in London, to The Edgbaston in Birmingham and Petit Parlour in Liverpool. 155 Bar & Kitchen in London, World Service in Nottingham and Wygston House in Leicester have put together at a food pairing menu for the week to highlight the versatility of the Armagnac category.

Retailers from across the UK are also getting involved, including in-store promotions of Marquis de Montesquiou Armagnac within Riddles Emporium, South Manchester, 23 Wines & Whiskey in Leicester and Fenwick’s in Newcastle. Comte de Lauvia Armagnac will be highlighted across all Harvey Nichols stores, including in-store tastings, in the UK as well as Riddles Emporium.

Specialist online retailers are joining in, with 31 Dover offering £3 off a purchase of Marquis de Montesquiou Armagnac Fine, £4 off the Reserve expression, and £5 off the XO. The Drink Shop are running a week-long offer of 20% off both the Marquis de Montesquiou and Comte de Lauvia expressions, and finally Drinkfinder have put together 20% off the full Marquis de Montesquiou range until Father’s Day.

For more information and for a full list of activity during the Sons of Armagnac week, please visit www.emporiabrands.com/sonsofarmagnac and www.emporiabrands.com/s/Art-Of-Armagnac.pdf

#SonsOfArmagnac

St Lucia Distillers Set to Travel Around the UK

Distillers-Final-LogoThis March and April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range, after the initial success of last year’s programme.

Brand Ambassador Dave Marsland and the Emporia Brands team will be touring fifteen cities as they bring together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and an edition of premium expression 1931, plus a selection of the distillates from which they are blended.

In 1931, the Barnard family founded a distillery at Dennery, St Lucia. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

Cities on the tour include Manchester, London, Leeds, Brighton, Liverpool, Birmingham, Nottingham, Leicester, Newcastle, Cardiff, Reading, Edinburgh, Dundee, Aberdeen and Glasgow, with Emporia Brands looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited for each session, due to the rarity of gaining the exclusive 1931 and distillates for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

Manchester       Mojo’s, 9th March, 1:30pm

London                 Burlock, 15th March, 2pm

Leeds                    Mojo’s, 15th March, 1:30pm

Brighton              Oki Nami, 21st March, 1pm

Liverpool             Maya, 23rd March, 1:30pm

Birmingham       Island Bar, 4th April, 2pm

Nottingham       Brass Monkey, 5th April, 3pm

Leicester             The Queen of Bradgate, 6th April, 2pm

Newcastle          Alvino’s, 11th April, 1pm

Edinburgh           Reekie Tiki, 16th April, 4pm

Cardiff                  The Dead Canary, 21st April, 2pm

Aberdeen           Bos’n, 23rd April, 3pm

Dundee                 Draffens, 24th April, 4pm

Reading                               Milk, 26th April, 2pm

Glasgow              Distill, 26th April, 4pm

 

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at www.facebook.com/ChairmansReserveUK and Instagram at  www.instagram.com/chairmansreserveuk

Follow Emporia Brands on Twitter @EmporiaBrandsUK, Facebook at www.facebook.com/EmporiaBrands and Instagram at www.instagram.com/emporiabrands

Winner Named In The Chairman’s Reserve Mai Tai Campaign

MaiTai
Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the winner of the Chairman’s Reserve Mai Tai campaign for 2016!

The final, held at The Magic Roundabout in London last night, one of the cities iconic pop-up sites, featured four venues from across the UK who were tasked during June and July to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Utilising social media, events, Chairman’s Reserve sales and innovative promotional activity, bars and restaurants earned a vast amount of points, with the aim of gaining a spot in yesterday’s final, with the ultimate prize of a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

The final four to make the final were Mahiki of London, Alvino’s based in Newcastle, The Bureau of Birmingham, and lastly Trading House, also of London.

The respective bars were invited down to Magic Roundabout to re-create their Chairman’s Reserve Mai Tai cocktail to the VIP crowd at the biggest Mai Tai party of the summer!

With this, we’re very proud to announce that the team at Alvino’s from Newcastle impressed the crowd the most, and have earned their place on the plane to St Lucia later in the year!

AlvinosEnjoy the Alvino’s Chairman’s Reserve Mai Tai:

25ml Chairman’s Reserve White Label rum
25ml Chairman’s Reserve Finest rum
15ml King’s Ginger liqueur
25ml lime juice
10ml pineapple juice
10ml orgeat syrup

Add all ingredients to shaker, shake with cubed ice, strain into chilled Collins over crushed ice. Mint sprig & Fernet Branca float garnish.

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at http://www.facebook.com/ChairmansReserveUK and Instagram at http://www.instagram.com/ChairmansReserveUK

Final Four Named In The Chairman’s Reserve Mai Tai Campaign

MaiTai

Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final four venues who will be participating in the final of the current Chairman’s Reserve Mai Tai campaign.

The final, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature four venues from across the UK who have been tasked during June and July to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Utilising social media, events, Chairman’s Reserve sales and innovative promotional activity, bars and restaurants have been earning a vast amount of points, with the aim of gaining a spot in the final, which can ultimately win a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

The final four to make the final are Mahiki of London, Alvino’s based in Newcastle, The Bureau of Birmingham, and lastly Trading House, also of London.

The respective bars will now be invited down to Magic Roundabout on Tuesday 9th August to re-create their Chairman’s Reserve Mai Tai cocktail to a VIP crowd at the biggest Mai Tai party of the summer!

With a secret panel of judges on hand to test out each cocktail, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Enjoy a Chairman’s Reserve Mai Tai:

40ml Chairman’s Reserve rum
15ml Triple Sec
25ml Lime Juice
10ml Orgeat
10ml Gomme
Float 10ml Chairman’s Reserve Spiced rum

Shake all ingredients (except the Chairman’s Reserve Spiced) over ice and strain into an ice filled rocks glass. Float the Chairman’s Reserve Spiced on top of the serve and garnish with a mint sprig, grapefruit and lemon slice.

Chairman’s Reserve is widely available, including all online retailers, wine merchants and currently set at £20 at larger Sainsburys stores.

For more information on Chairman’s Reserve and Emporia Brands, please visit http://www.emporiabrands.com

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at http://www.facebook.com/ChairmansReserveUK and Instagram at http://www.instagram.com/ChairmansReserveUK

St Lucia Distillers Set to Travel Around the North of England

Distillers-Final-LogoThis April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range.

Brand Ambassador Dave Marsland will be touring four Northern cities as he brings together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and the latest edition of 1931, the 4th release.

In 1931, the Barnard family founded a distillery at Dennery. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

With Liverpool, Manchester, Leeds and Newcastle on the agenda, Emporia Brands are looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited to 30 maximum for each session, due to the rarity of gaining the exclusive 1931 4th Edition for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

 

Wednesday 6th April: Manchester – Almost Famous Great Northern

Wednesday 13th April: Liverpool – 81LTD

Wednesday 20th April: Leeds – Almost Famous

Wednesday 27th April: Newcastle – Tiger Hornsby

(All sessions run from 2-4pm)

 

A welcome drink will be offered, as well as a half-time serve of a Chairman’s White Label Daiquiri, and a finish of the 1931 4th edition.

Tequila Casco Viejo Celebrate National Margarita Day!

Barrio Margarita

It’s National Margarita Day! To celebrate, Tequila Casco Viejo have put together some of the best venues across the UK to enjoy a Margarita!

For the perfect Margarita at Barrio Bars in London, they use 100% agave Blanco tequila from Casco Viejo. Served on the rocks – Tommy’s style; simply shaken with fresh lime juice and agave nectar for a clean, refreshing tequila flavour.  Perfect to start any evening, and they’re making them for £5 all night long!

Newcastle are getting in the on the act too at Popolo, who are offering tonight a deal of two Casco Viejo Margarita’s for £10, as well as Ten Feet Tall in Cardiff who are the latest stockist of the traditional hand crafted tequila produced by the Camarena brothers, the third largest owners of agave plantations in Mexico.

If you’re in Leeds, pop into Neon Cactus for a Tommy’s variation, or indeed El Capo in Manchester for a unique twist on the Casco Viejo Margarita. Liverpool’s Santa Chupito’s is also the perfect venue to enjoy the perfect Casco Viejo Margarita!

A family business that has passed down through each generation, the respect for growing the best agave and distilling and maturing tequila of great pure flavour makes this ideal for classic cocktails.

Emporio-Brands-Margarita-and-both-bottlesTry our simple Margarita:

Glass: Rocks or Margarita

Ingredients:

60 ml Casco Viejo Reposado
30 ml Gabriel Boudier Triple Sec
30 ml Lemon Juice
Lime wedge for garnish

Method:

Coat the rim with salt. Pour the lime juice, triple sec, and Casco Viejo into a shaker. Shake well and pour over ice. Garnish with lime wedge.

The Tequila Casco Viejo range – Blanco and Reposado – is available from all leading retailers including DrinkShop.com, Gerry’s and Wine Rack.

For more information on Tequila Casco Viejo and Emporia Brands, please visit http://www.emporiabrands.com

Follow Tequila Casco Viejo on Twitter @CascoViejoTqula or Facebook at www. facebook.com/Tequila-Casco-Viejo-UK