Saint Lucia Distillers Launches New Admiral Rodney Range of Super Premium Rums

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Saint Lucia Distillers is releasing two new rums to complement the existing award winning Admiral Rodney Rum. The new range will consist of three offerings with different ages and price points. All rums in the Admiral Rodney range are from Coffey Still distillates and have been aged in American white oak Bourbon casks. Admiral Rodney is Saint Lucia Distillers super premium brand with a reputation as one of the world’s best quality rums. Margaret Monplaisir, Managing Director of Saint Lucia Distillers commented “We are delighted to be able to expand our super premium brand
Admiral Rodney to include two new rums. These new additions allow us to showcase our portfolio of handcrafted aged rums and our commitment to quality”. Jack Rackham, Managing Director of Emporia Brands, added: “Admiral Rodney’s multiple awards and reputation as one of the world’s finest rums, has made us very ambitious to build the UK super premium rum market with this extended range and updated packaging.”

“Admiral Rodney Extra Old Saint Lucia Rum” was created in the 1980s, and launched in the UK by Emporia Brands in 2009, immediately winning the Rum Trophy at the International Spirits Challenge that year. The rum gained a reputation for quality given its blend of the distillery’s oldest rums, and was subsequently exported to Europe, North America and Asia. The brand has amassed over 40 medals in international spirits competitions and this success bears testimony to Saint Lucia Distillers commitment to artisanal rum making and the very highest standards of quality rum.

The new range celebrates the famous naval victory of Admiral George Rodney against the French at the Battle of the Saints in 1782 thus ensuring British domination of the Caribbean. Rodney’s fleet had made their base in the island of Saint Lucia in the Caribbean and awaited Admiral de Grasse’s French fleet to leave Martinique before their pursuit and ultimate victory. The names of the rums in the new range are taken from those ships who particularly distinguished themselves in the battle. HMS Princessa, HMS Royal Oak and Rodney’s flagship HMS Formidable excelled in the fighting and “broke the
Line” of the French fleet.

The HMS Princessa blend contains rums aged for 5 to 9 years, HMS Royal Oak has a blend of 7 to 12 years while HMS Formidable contains rums aged between 9 to 12 years. All rums are from the lower plates of our 45 plate Coffey still as these distillates have the balance of flavours which enable long maturation and result in a rum with balance, intensity and complexity. The retail price for these rums will be £46.25 for HMS Princessa, £51.75 for HMS Royal Oak and £71.95 for HMS Formidable, exclusively from The Whisky Exchange through August 2018.

St Lucia Distillers Set to Travel Around the UK

Distillers-Final-LogoThis March and April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range, after the initial success of last year’s programme.

Brand Ambassador Dave Marsland and the Emporia Brands team will be touring fifteen cities as they bring together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and an edition of premium expression 1931, plus a selection of the distillates from which they are blended.

In 1931, the Barnard family founded a distillery at Dennery, St Lucia. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

Cities on the tour include Manchester, London, Leeds, Brighton, Liverpool, Birmingham, Nottingham, Leicester, Newcastle, Cardiff, Reading, Edinburgh, Dundee, Aberdeen and Glasgow, with Emporia Brands looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited for each session, due to the rarity of gaining the exclusive 1931 and distillates for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

Manchester       Mojo’s, 9th March, 1:30pm

London                 Burlock, 15th March, 2pm

Leeds                    Mojo’s, 15th March, 1:30pm

Brighton              Oki Nami, 21st March, 1pm

Liverpool             Maya, 23rd March, 1:30pm

Birmingham       Island Bar, 4th April, 2pm

Nottingham       Brass Monkey, 5th April, 3pm

Leicester             The Queen of Bradgate, 6th April, 2pm

Newcastle          Alvino’s, 11th April, 1pm

Edinburgh           Reekie Tiki, 16th April, 4pm

Cardiff                  The Dead Canary, 21st April, 2pm

Aberdeen           Bos’n, 23rd April, 3pm

Dundee                 Draffens, 24th April, 4pm

Reading                               Milk, 26th April, 2pm

Glasgow              Distill, 26th April, 4pm

 

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at www.facebook.com/ChairmansReserveUK and Instagram at  www.instagram.com/chairmansreserveuk

Follow Emporia Brands on Twitter @EmporiaBrandsUK, Facebook at www.facebook.com/EmporiaBrands and Instagram at www.instagram.com/emporiabrands

St Lucia Distillers Set to Travel Around the North of England

Distillers-Final-LogoThis April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range.

Brand Ambassador Dave Marsland will be touring four Northern cities as he brings together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and the latest edition of 1931, the 4th release.

In 1931, the Barnard family founded a distillery at Dennery. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

With Liverpool, Manchester, Leeds and Newcastle on the agenda, Emporia Brands are looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited to 30 maximum for each session, due to the rarity of gaining the exclusive 1931 4th Edition for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

 

Wednesday 6th April: Manchester – Almost Famous Great Northern

Wednesday 13th April: Liverpool – 81LTD

Wednesday 20th April: Leeds – Almost Famous

Wednesday 27th April: Newcastle – Tiger Hornsby

(All sessions run from 2-4pm)

 

A welcome drink will be offered, as well as a half-time serve of a Chairman’s White Label Daiquiri, and a finish of the 1931 4th edition.

Win! A Chance To Win Yourself A St Lucian Christmas Hamper With St Lucia Distillers

St Lucia Christmas Hamper

Committed to innovation and quality, St Lucia Distillers Group of Companies is a small rum distillery situated in the scenically beautiful and agriculturally rich valley of Roseau on the Caribbean island of St Lucia. A passionate team of distillers, blenders, engineers, technicians and administrative staff work together to produce some of the world’s best rums and rum products.

St Lucia Distillers Group of Companies products have been recognised at the world’s most exciting competitions, winning numerous accolades and awards, and it’s with this that their UK distributor, Emporia Brands, are offering the chance to win a St Lucian Christmas Hamper!

Containing within the hamper is a bottle each of Chairman’s Reserve, Chairman’s Reserve Spiced and Admiral Rodney; three of our award-winning recipes enjoyed across the UK.

To be in with a chance to win the hamper, make sure to follow @ChairmansUK on Twitter and tweet the answer to this simple question alongside the hashtag #StLuciaXmas:

‘What is the local St Lucian speciality of spice that is within every bottle of Chairman’s Reserve Spiced?’

One winner will be picked at random on Monday 14th December, with the hamper arriving in time for a special St Lucian Christmas! Entries available to the UK mainland only.