Final Four Named In The Chairman’s Reserve Mai Tai Campaign

MaiTai

Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final four venues who will be participating in the final of the current Chairman’s Reserve Mai Tai campaign.

The final, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature four venues from across the UK who have been tasked during June and July to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Utilising social media, events, Chairman’s Reserve sales and innovative promotional activity, bars and restaurants have been earning a vast amount of points, with the aim of gaining a spot in the final, which can ultimately win a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

The final four to make the final are Mahiki of London, Alvino’s based in Newcastle, The Bureau of Birmingham, and lastly Trading House, also of London.

The respective bars will now be invited down to Magic Roundabout on Tuesday 9th August to re-create their Chairman’s Reserve Mai Tai cocktail to a VIP crowd at the biggest Mai Tai party of the summer!

With a secret panel of judges on hand to test out each cocktail, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Enjoy a Chairman’s Reserve Mai Tai:

40ml Chairman’s Reserve rum
15ml Triple Sec
25ml Lime Juice
10ml Orgeat
10ml Gomme
Float 10ml Chairman’s Reserve Spiced rum

Shake all ingredients (except the Chairman’s Reserve Spiced) over ice and strain into an ice filled rocks glass. Float the Chairman’s Reserve Spiced on top of the serve and garnish with a mint sprig, grapefruit and lemon slice.

Chairman’s Reserve is widely available, including all online retailers, wine merchants and currently set at £20 at larger Sainsburys stores.

For more information on Chairman’s Reserve and Emporia Brands, please visit http://www.emporiabrands.com

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at http://www.facebook.com/ChairmansReserveUK and Instagram at http://www.instagram.com/ChairmansReserveUK

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