Reading’s Milk Bar Named Winners Of The Chairman’s Reserve Mai Tai Campaign

Milk Mai Tai
Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the winning venue for the 2017 Chairman’s Reserve Mai Tai campaign.

Milk Bar from Reading were announced on Tuesday 26th September winners at The Magic Roundabout, one of London iconic pop-up sites. The final saw five venues from across the UK recreate their Chairman’s Mai Tai’s to the public and VIP judges, hoping to win a trip for two to St Lucia as part of the prestige Chairman’s XI programme.

Joining Milk at the final were last year’s winners Alvino’s of Newcastle upon Tyne, Colonel Porter’s, also of Newcastle upon Tyne, Ten Mill Lane from Cardiff and wild card entry of Panda & Sons from Edinburgh.

With a secret panel of judges on hand to test out each cocktail, Milk were deemed worthy winners for 2017 and earnt their place on the plane to St Lucia.

Winning Recipe*:

Pearl of the Caribbean

35ml Chairman’s Reserve Spiced
20ml Chairman’s Reserve Gold
15ml fresh lime juice
35ml milk shrub no.2
3 dash angostura bitters
Shake and strain over crushed ice in up-cycled food tin. Garnish with a thyme sprig, dehydrated lime and desiccated coconut.

*Shrub Recipe

200ml caster sugar
175ml cold water
Whole fig, in 8ths
2 big lime peels
50ml crushed almonds
25ml chairman spiced
15ml orange flower water
50ml red wine vinegar

Method –

Bring sugar and water to boil, dissolve sugar fully. Add figs and lime peel and simmer for 5 min. Remove from heat and add crushed almonds. Bring back to boil and simmer for 2 min. Add Chairman’s and orange flower water. Simmer for 1 min. Add red wine vinegar. Simmer for 1 min, let cool slightly and filter through coffee filter.

Final Five Named In The Chairman’s Reserve Mai Tai Campaign

MaiTai
Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final five venues who will be participating in the UK final of the current Chairman’s Reserve Mai Tai campaign.

The evening, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature five venues from across the UK who have been tasked during July and August to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Once gaining a spot in the final, the winning venue are rewarded with a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

Earning their way to the final on Tuesday 26th September will be last year’s winners Alvino’s of Newcastle upon Tyne, Colonel Porter’s, also of Newcastle upon Tyne, Milk from, Ten Mill Lane from Cardiff and our wild card entry of Panda & Sons from Edinburgh.
The respective bars will now be invited down to Magic Roundabout next Tuesday to re-create their Chairman’s Reserve Mai Tai cocktail to the public at the biggest Mai Tai party of the year!

With a secret panel of judges on hand to test out each cocktail too, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Venue: The Magic Roundabout, Old Street Tube Station, London, EC1Y 1BE
Timings: 7pm – late. Open to general public and trade.

St Lucia Itinerary for the winning venue:

Day 1: Arrival in Saint Lucia
Day 2: Visit of Saint Lucia Distillers, local art makers & the Castries market
Day 3: Training session for local bartenders & Friday night in Gros Islet with the SLD Team
Day 4: Local Chairman’s Reserve Mai Tai Competition judged by European winners and guest shift in the evening at Chairman’s Reserve event
Day 5: Day out on catamaran with local bartenders & SLD team
Day 6: Flights back home

Final Four Named In The Chairman’s Reserve Mai Tai Campaign

MaiTai

Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final four venues who will be participating in the final of the current Chairman’s Reserve Mai Tai campaign.

The final, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature four venues from across the UK who have been tasked during June and July to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Utilising social media, events, Chairman’s Reserve sales and innovative promotional activity, bars and restaurants have been earning a vast amount of points, with the aim of gaining a spot in the final, which can ultimately win a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

The final four to make the final are Mahiki of London, Alvino’s based in Newcastle, The Bureau of Birmingham, and lastly Trading House, also of London.

The respective bars will now be invited down to Magic Roundabout on Tuesday 9th August to re-create their Chairman’s Reserve Mai Tai cocktail to a VIP crowd at the biggest Mai Tai party of the summer!

With a secret panel of judges on hand to test out each cocktail, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Enjoy a Chairman’s Reserve Mai Tai:

40ml Chairman’s Reserve rum
15ml Triple Sec
25ml Lime Juice
10ml Orgeat
10ml Gomme
Float 10ml Chairman’s Reserve Spiced rum

Shake all ingredients (except the Chairman’s Reserve Spiced) over ice and strain into an ice filled rocks glass. Float the Chairman’s Reserve Spiced on top of the serve and garnish with a mint sprig, grapefruit and lemon slice.

Chairman’s Reserve is widely available, including all online retailers, wine merchants and currently set at £20 at larger Sainsburys stores.

For more information on Chairman’s Reserve and Emporia Brands, please visit http://www.emporiabrands.com

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at http://www.facebook.com/ChairmansReserveUK and Instagram at http://www.instagram.com/ChairmansReserveUK