National Calvados Week Returns For 2017

Pere Magloire Bottle Lineup
The Père Magloire National Calvados Week, in association with UK creator Emporia Brands, returns Monday 16th October 2016 until the Sunday 22nd October 2017, taking place within bars and retailers across the UK, including London, Birmingham, Newcastle, Glasgow and Edinburgh.

For some, Normandy’s lush green pastures reach their ultimate expression in the region’s famed cheeses and rich dairy butter. We all know that it’s always been about the Calvados. The magical alchemy that transforms green apples into golden nectar, it produces apple brandy as soft, fresh and pure as the beguiling French countryside from which it’s born. The week long celebration marks the harvesting of the delicious apples for the production of Calvados. During National Calvados Week over 100 bars, shops, supermarkets and independent off licenses, including London based Swift, Merchant House, Baranis, German Gymnasium and Plotting Parlour.

Other venues and highlights for the week include such Edinburgh stalwarts as Panda & Sons, Heads & Tales, Voodoo Rooms, Bramble and The Bon Vivant, as well as Glasgow based The Finnieston, Porter & Rye and Drugstore Social. 45 West in Leicester are also showcasing their serves, as well as Jekyll & Hyde in Birmingham, Alvino’s in Newcastle and Last Chance Saloon in Nottingham amongst others.

Meanwhile, participating Waitrose stores will be running an in-store price promotion for the month of October, seeing Père Magloire VSOP 50cl with 20% off. Scotland are covered by Drinkmonger and Royal Mile Whiskies in Edinburgh, plus independent stores across England including Riddles Emporium in South Manchester, 23 Wine & Whisky in Leicester and Fenwick’s in Newcastle. We’ve also partnered with The Drink Shop, who are offering 20% off all Père Magloire products throughout National Calvados Week.

Highlights of the week involve the Telegraph Aperitifs and Digestifs evening that kicks off the celebration on Friday 13th October, TimeOut London are also hosting an evening of Père Magloire to launch the promotion within MASH London, exclusive for their members, and John Lewis on Oxford St and Soho Whisky Club, both in London, are also getting in on the action with their own tasting evenings.

In addition, Fever Tree, Franklins, Fentimans, Double Dutch and Peter Spanton No.1 Tonic are the principle sponsors for this year’s signature serve, promoted within all participating venues across the UK, the Père Magloire and tonic;

50 ml Père Magloire VS
Topped with chosen Tonic Water
Fresh Ice (at least 4 big cubes)
Slice of Fresh Apple

Using a large wine glass or a tall, slim glass, add the ice first then pour in the Père Magloire VS, followed by the Tonic Water. Cut a full slice of apple and drop into the glass.

A promotional video has also been commissioned by Emporia Brands, the exclusive UK importer of Père Magloire and National Calvados Week, which aims to see people coming together from across the UK to enjoy Calvados. To view the video, head to http://www.nationalcalvadosweek.com/press

Whisk Yourself Away To The Magic Of Speyside Apple Orchards In The Heart Of Manchester

caorunn-gin-simon-buley-gin-master

On September 30th, Caorunn, the handcrafted Scottish gin, is transforming the Oast House, Spinningfields, into a vibrant urban apple orchard which will offer 500 passers-by a free Caorunn G&T for a truly beautiful crisp, fresh taste of the Highlands.

The urban apple orchard will be brimming with trees for one day during the Manchester Food and Drink Festival. The fragrant fruit is one of the five Scottish botanicals, along with dandelion, heather, bog myrtle and rowan berry, that are infused into the handcrafted Scottish gin. Caorunn is uniquely served with thin red apple slices to create a clean, sweet, full-bodied and aromatic taste with a long-lasting dry and crisp finish.

Caorunn has teamed up with City of Trees to create the beautiful orchard. The charity, is an innovative movement, set to re-invigorate Greater Manchester’s landscape by planting three million trees, one for every man, woman and child that lives in the City Region.

Following its time at the Oast House, Spinningfields, the trees are being donated to Snipe Clough, Oldham, where they will be planted to form part of a new community orchard.

Ibolya Bakos-Tonner, brand manager for Caorunn said: “The Oast House, Spinningfields, is the perfect backdrop to home the urban apple orchard. We hope to brighten up the day of some of the city’s workers, with not just an apple, but a taster of our handcrafted gin during the Manchester Food and Drink Festival.”

“The fact that the trees will remain in Greater Manchester following our event means a lot to us to show our support for the growth of green spaces within urban areas.”

Kevin Wigley, City of Trees, comments: “This is a really exciting project for us to work on and is a chance for gin-lovers to get close to nature in an urban environment.

“We hope this pop-up orchard will show people how trees can really make a space and inspire more urban greening to help transform our cities and towns”

The free Caorunn G&T is only available from the Oast House on the 30th September. The activity is only limited to 500 and can only be redeemed after 13:00.