Dictador Rebrands Its Iconic XO Bottle As A Dazzling Work Of Art

Dictador, the award-winning Colombian rum producer, today announces the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles. The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide.

Representing another milestone in Dictador’s history, the impressively redesigned Insolent and Perpetual bottles stay true to the original Japanese design tradition, while being carried out in an elegant and modern way. Maintaining the previous bottle’s body shape, the new bottles are crystalline and luminescent, capturing the rich and vivid copper liquid that lies within. Exquisitely designed like a piece of art, the bottle has a modern design with a sleek and sexy look.

Marek Szoldrowski, President of Dictador Europe, said: “We are pleased to launch our new XO Insolent and Perpetual bottles which we feel capture the essence of our distinctive and luxuriously flavoured rums. The bold design makes a strong statement and will appeal to both new and existing clientele who are drawn to the liquid works of art we are known for. We have worked with an incredibly talented team of creatives on this project and are delighted to see it come to fruition.”

The two XO rums are the more decorated of the Dictador rum portfolio, mainly in part to the different aging system used. Dictador XO Insolent is made from first press sugar cane juice that is fermented for sixty hours and 100 per cent pot distilled. Aged in a combination of ex-bourbon barrels, ex-sherry butts and charred port casks, the rum features a mixture of sweet and smoky flavours from the oak. In the glass, Insolent is a deep mahogany colour, and on the nose, has combined vanilla and honey notes with hints of white chocolate and caramel parfait. On the palette, the taste is a smooth mouthful of fudge, intense vanilla and Colombian coffee.

Dictador XO Perpetual is made from the fermentation of unique virgin sugar cane honey, distilled in an antique alembic copper still, then aged in the highest quality ex-bourbon barrels, as well as ex-sherry butts and port casks. The age-old traditional family solera system is used to carefully balance the delicate smoky and sweet flavours to create an exquisite blend that pays homage to the legacy of Dictador. On the nose, Perpetual is a combined intricately roasted honey, Colombian coffee and mature oak, rounded out by scents of vanilla. On the palette, the feel is extremely smooth with hints of spice and oak to create a long chocolate-filled finish. deep mahogany brown with golden colours and superb shine.

In addition to its highly regarded award-winning rum portfolio, the Dictador brand offers a collection of Dominican cigars and Colombian coffees and chocolates. Dictador’s premium line of mild and full-bodied cigars, whose tobacco leaves are aged in Dictador’s own barrels, are ideal accompaniments to their premium line of rums, gins and perfectly balanced Colombian coffees, thereby allowing the connoisseur to truly experience and enjoy the Dictador lifestyle.

Dictador will be attending ProWein in Dusseldorf, the World’s No. 1 International Trade Fair for Wines and Spirits, from 19-21 March. Stop by Booth B86 in Hall 12 for a chat and to sample their line of awardwinning spirits.




It’s a good day when you head to a tasting, knowing that you have never tried any of the expressions that will be put in front of you. It happened to me recently as Dictador launched itself in Manchester in collaboration with wholesaler Hammond’s of Knutsford. Nine to be tried, two of those gins and the rest rum, with brand manager Cesar Triana Botero on hand to explain the ins and outs. So without further a do –

It is said that in 1751, Severo Arango y Ferro arrived in Cartagena de Indias, northern Columbia looking to control and increase the commerce between American Spanish colonies and Spain. During this time he fell in love with the local spirit of rum, and decided to produce and trade within. With his supposed strength and power, he was given the name ‘Dictador’. In 1913, one of his descendants, Don Julio Arango y Parra, established the Destileria Colombiana. Now in its third generation, lets see the range and how they compare to one-another. First, the gin –

The gin is based on a unique Colombian fruit called Limon Mandarino (Tangerine-Lemon). The base spirit of the gin is made from a neutral spirit distilled up to five times from sugar cane. 12 botanicals including ginger, black pepper, angelica, rosemary and the Limon Mandarino are added during the ageing process. This happens within oak barrels previously used for the Dictador rums for a period of 35 weeks.

Columbian Aged Gin

Columbian Aged Gin, Treasure – 43%

Subtle aromas of oak on the nose, with a citrus and soft herb mix coming through. Soft oak on the palate, with orange and a slight cocoa flavour hitting before a fresh citrus a slight spice finish that leaves it warm and lingering.

Columbian Aged Gin, Ortodoxy – 43%

Created and based on the formula of Dario Parra, former president of the company, and lover of gin who originally had this for his own personal consumption.
A spicy pepper, rosemary and smooth, rich fruit aromas on the nose. Plenty of pepper on the palate, with a citrus and herbal combination on the finish which is long, soft and dry.

Newly released, the Dictador 100 range are each aged for 100 months.

Dictador Claro – 40%

Filtered to produce a clear liquid. Dry honey on the nose, with vanilla and rich white chocolate. Light vanilla on the palate, dry chocolate flavours offering a sweet finish.

Dictador 100 Series
Dictador 100 Series

Dictador Amber – 40%

Fresh vanilla with fudge and cigar notes on the nose. Light oak, with a smoky cigar flavour on the palate creating a lingering dry finish.

Dictador Orange – 40%

A slightly dry orange nose, with subtle sweetness following. Again a subtle flavour of orange on the palate, producing a light, dry finish.

Dictador Cafe – 40%

Rich coffee nose, plenty of sweetness with fresh vanilla blending with malt and biscuit aromas. Light on the palate of dry cocoa, creating a lingering and rather dry finish.

The main expressions of the Dictador rum range are more commonly found at the moment though, with the 12 and 20yr’s made from the fermentation of virgin sugar cane honey, then distilled partly in copper alembic and partly in steel continuous column, before being aged in ex oak barrels using the solera method.

Dictador 12yr – 40%

A sharp vanilla nose, with plenty of clotted fudge creating a smooth, subtle sweetness. Slight notes of fresh oak on the palate, with charcoal, vanilla and roasted coffee creating a short yet very dry finish.

Cesar Triana Botero
Cesar Triana Botero

Dictador 20yr – 40%

Light on the nose with subtle notes of honey, dry coffee and caramel. Light on the palate too, although a thick layer of oak, butterscotch and honey offers a strong, lingering finish.

Dictador XO Perpetual – 40%

Created using the fermentation of virgin sugar cane honey, but only distilled in an antique alembic copper still, before aged in ex bourbon barrels within the solera method.
Liquorice, coffee and crème brulee dominate the nose, with hints of oak and sweetness coming through. Fresh wood on the palate, offering a smooth, slightly dry and light experience, with plenty of vanilla, butter and dark chocolate. Stunning.

A lot to take in, and such a different style offered in both the gin and rum expressions. The gin is hitting a new trend of barrel-ageing the liquids, although I’m personally not a huge fan. It offers something different, and you can get the style of Dictador rum coming through, which is hugely different to any of the Caribbean palates we are accustomed to. Like its other South American rivals, It’s great that it showing individuality, and the XO Perpetual offers a fantastic premium rum to the market. Look out for it, and if you’re a rum or gin lover, seek them out for sure. If you like to experience a different style of these two categories, Dictador is your brand to head to.

© David Marsland and Drinks Enthusiast 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Two UK Bartending Superstars Win Colombia Lifetime Experience

Walter Pintus of The Ritz, LaHechiceraWinner2

Alex Lawrence from Orchid bar in Aberdeen and Walter Pintus from The Rivoli Bar at The Ritz London have been selected from over 60 entrants to win one of the most intrepid prizes in cocktailing history. As the two winners of La Hechicera Rum’s #WanderlustColombia challenge, they will go to live and work in the vibrant and exotic capital of Colombia for a full month, later this year.
They will fly to the capital Bogota, and also travel to Cartagena the fashionable Caribbean city. A bespoke programme hosted by the Riascos family will immerse them in the bar-life of both cities’ most prestigious bars. Accommodation and salary will be paid during the month. The visit will also include blending their own rum with the Maestro Ronero (master blender) of La Hechicera.

The hotly contested grand final took place with 15 competing finalists at MASH in London on 7 April 2014, cheered on by their peers. Co-founder Miguel Riascos arrived from Colombia to judge the final and commented, “We were very excited to host such a range of finalists, from popular bars through to 5-star hotel bars. All showed inspired and creative originality, and many were keen to challenge convention. Our judging panel was treated with
unexpected flavour combinations, adventurous mixing with exotic rare fresh ingredients and the results of refined techniques such as dry-smoking. At the end of the day, the winning cocktails were judged on taste.”

Winner 1 – Alex Lawrence, Orchid bar in Aberdeen

Lady Colombia

60ml La Hechicera Rum
20ml Martini Extra Dry
5 ml Mozart Dark Chocolate Liqueur
5 ml maple syrup
2 dashes house blend bitter, pinch of sea salt

Stir over ice and strain into an old fashioned glass.
Garnish with lemon zest.

Winner 2 – Walter Pintus. The Rivoli Bar. The Ritz London

The Rum Baroness

50ml La Hechicera Rum
20ml Tintilla De Rota fortified wine
10ml maple syrup blended with Tahitian vanilla beans and
Egyptian chamomile blossoms, house-made cocoa bitters
3 drops of cocoa oil

Stir over ice and strain into a large stemless wine glass.
Garnish with fresh caviar lime and serve with chocolate truffles

La Hechicera Tasting Notes

La Hechicera

Everyone loves something new, especially one that gives off a lot of vibes when it first arrives on our shores. Recently, a Columbian rum did just that in the form of La Hechicera. But why the fan-fare? Well lets take a look –

Pronounced ‘etch-ee-seh-rah’ and meaning ‘enchantress’ in Spanish, the rum comes straight from the Colombian Caribbean. A blend of matured rums, aged between 12 and 21 years in American white oak casks. A great surface tale, but an even greater adventure once you dive right in.

The raw sugar cane distillates are cherry-picked from the sugar cane havens in South America and the Caribbean, then blossom in the tropical microclimate of Barranquilla, Colombia. Their Maestros Roneros (master rum-maker), Giraldo Mituoka, actually started his career harvesting sugar cane during the Cuban Revolution. An apparent set of random and unpredicted occurrences delivered Mituoka to the shores of Colombia where he has been perfecting his craft, skills and rum tradition to help create La Hechicera.

The family behind La Hechicera are named the Riascos. They’ve been creating rums in Colombia for over two decades and travel around the Caribbean sourcing the raw spirits, finding the casks and of course attracting Giraldo Mintuoka.

La Hachicera is a naturally ‘unpolished’ rum meaning it retains the genuine qualities of the noble wood it breathes. There are no additives or sugar, with its smoothness having been mellowing for decades.

So how does this ‘unpolished’ rum fare? Well below I give to you my tasting notes –

La HechiceraLa Hechicera – 40%

A rich yet smooth aroma of wood and a hint of chocolate on the nose, leading to a smooth start on the palate. Develops into a mellow, then spicy offering with cinnamon and the chocolate lingering for a while.

A fantastic sipping rum, but one that has all the versatility of being involved in a cocktail –

Coriander, Basil and Ginger Daiquiri

Glass – 


Ingredients – 

50 ml La Hechicera
20 ml lime juice
20 ml sugar syrup
Handful of basil
Muddled fresh ginger

Method – 

Shake all ingredients over ice, double strain into a chilled Martini glass.

A great addition to any collection at home, or indeed a night out. I’d recommend having neat first to really truly savour this rum, before playing around with other ingredients and creating something great!

You can purchase a bottle of La Hechicera here. Check out more photos via my Facebook page.

© David Marsland and Drinks Enthusiast 2013. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.