Tullamore D.E.W. – the original triple distilled, triple blend Irish Whiskey – is reinvigorating the Irish custom of sipping a beer and whiskey, side by side, to unlock the complementary flavours in each with new serve, ‘D.E.W. & A Brew’.
Tullamore D.E.W. is a triple distilled, triple blend of all three types of Irish whiskey – Single Malt, Grain and Pot Still whiskey. This blend of all three types of triple distilled whiskey, in particular the Single Malt, gives Tullamore D.E.W. complexity and a unique sweet smoothness that is perfectly paired with beer’s bitter bite. John Quinn, Tullamore D.E.W. Global Brand Ambassador, commented: “Beer and whiskey are malt cousins, because malted barley is a raw ingredient in both; so, sipping whiskey alongside a beer is the best way to unlock new flavours for an evening full of true character.” He continued: “The recent growth in popularity of craft beer makes this the perfect time to introduce D.E.W. & A Brew. Tullamore D.E.W. unlocks different flavour combinations depending on the type of beer it’s served with. There are a lot of great beers on the market right now and great beer loves Tullamore D.E.W.”
In London, Tullamore D.E.W. has partnered with ETM Group where Tullamore D.E.W. will be served with Longarm ‘Birdie Flipper’ Irish Red Ale. Consumers can enjoy the combination in bars such as Greenwood, Jugged Hare and Botanist Broadgate Circle for a chance to win a VIP ‘D.E.W & A Brew’ masterclass. Available from 1st March, full list of venues can be found at http://www.etmgroup.co.uk.
Whiskey and beer have been made side by side in Ireland since monks started to distil their ‘table beer’ to make whiskey. Also, the Daly family, who first employed Daniel E. Williams at Tullamore, brewed local beers alongside their whiskey. Over time, it was noticed that these ‘malt cousins’ were not only convenient to make together, but they formed a fine partnership on the palate. The sweetness of a “ball of malt” (whiskey) complemented the bitterness of their regular “pint of plain” (beer). To enjoy the two side-by-side became a common practice in bars across Ireland. Tullamore D.E.W. has worked with beer experts to create a guide to the complementary flavours unlocked by D.E.W. & A Brew. It reveals, for example, that Irish stout highlights ‘the spiciness and complexity of Tullamore D.E.W.’, while Tullamore D.E.W. ‘highlights the zesty dry tones’ of India Pale Ale.
The launch of D.E.W. & A Brew follows several recent award-winning new additions to the Tullamore D.E.W. range: Tullamore D.E.W. 14 Year Old Single Malt, Tullamore D.E.W. 18 Year Old Single Malt, Tullamore D.E.W. Cider Cask Finish and Tullamore D.E.W. TRILOGY. The new signature serve is Tullamore D.E.W.’s next step in providing a whiskey experience of true character suitable for every occasion and every whiskey drinker.
The signature serve launch will focus mainly on Bristol with outlets such as Tobacco Factory, Steam and Butcombe Brewery Pubs stocking the serve from March onwards.
From Ed Sheeran to Beck, many of the world’s biggest music stars started their career as buskers – and now Tullamore D.E.W. is celebrating the talent and courageous spirit of a new generation of street musicians with the launch of ‘Busking Unbarred’.
With live music embedded in its Irish roots, Tullamore D.E.W. has joined forces with The Busking Project, an organisation which supports buskers around the world, to launch Busking Unbarred, which will help grow appreciation for artists who are brave enough to bare their souls on the streets, often in the face of increasing restrictions from authorties.
With many successful musicians busking early in their careers, and social media and digital music platforms allowing buskers to reach wider audiences, the landscape and perceptions of busking have changed dramatically. Busking Unbarred, which launches this week and runs throughout the year, will shine the spotlight on this new era of busking.
Busking Unbarred will see free downloads of tracks by 10 talented buskers from across the UK and Ireland available to consumers purchasing Tullamore D.E.W. in bars across the UK. The buskers and their music are promoted on the Busking Unbarred website at http://www.Tullamoredew.com/busking and the busker whose track received the most downloads will be rewarded with time in a professional recording studio to create their next album.
Tullamore D.E.W. will also be bringing buskers and their music to a wider audience by staging a series of Busking Unbarred guerilla gigs in bars in London, Leeds and Edinburgh, shining the spotlight on musicians who play their songs on the streets.
The 10 Busking Unbarred artists, who have been handpicked by Tullamore D.E.W. and The Busking Project, include Ray Scully and The Fitzafrenic, both from Dublin, Charlotte Campbell from London, Adam Kadabra from Glasgow and Jen & The Gents from Edinburgh.
Nick Broad, founder of The Busking Project, said: “Busking is the only completely non-exclusive art form, anexpression of the human spirit and an act of freedom.It’s the most common way that artists can further their careers, practice their art and do what they love – and yet more and more regulations are being introduced by authorities, which threaten their livelihood.
“There’s a strong tradition of busking in Irish culture and it’s great to be working with Tullamore D.E.W. on Busking Unbarred to showcase and support some of the UK and Ireland’s greatest busking talents.”
The Beat of The Street Report
In addition to Busking Unbarred, Tullamore D.E.W. and The Busking Project have also produced The Beat of The Street Report, the first investigation of its kind into the health of busking around the world.
From the town squares of Ancient Rome to the streets of modern Dublin, busking is one of the oldest and most resilient forms of performance. A vibrant busking scene can help revitalise city centres, whichhave been damaged by factors such as the recession and online shopping, but more cities are introducing legislation to regulate busking and control the way in which public space is used.
The Beat of TheStreet Report, commissioned by Tullamore D.E.W. and written by The Busking Project, evaluates the different busking approaches and policies of 35 cities across the world and looks at the part busking can play in today’s urban environment and how it can be protected and strengthened for the future.
The findings of the Report have been used to form an accompanying policy paper (written by the Busking Project) – A future direction for the governance of busking in public places.
€35 million investment sees production return home after 60 years
Tullamore D.E.W., the world’s second largest Irish whiskey today celebrated the opening of its new €35m distillery in its hometown of Tullamore in the Irish midlands. As the first spirit flowed from the stills, to the cheers of hundreds of invited guests, the milestone marked the return of whiskey production to the town, 60 years after the original distillery closed its doors.
“This is a true ‘Parting Glass’ moment for Tullamore D.E.W., as we raise a glass to celebrate the beginning of an exciting new chapter in our 185 year history”, said Tullamore D.E.W. Global Brand Director Caspar MacRae. “Irish whiskey is the fastest growing spirits category in the world right now and our new distillery will enable us to meet our production needs over the coming decades”. The Tullamore Distillery is the first new distillery to be constructed on a greenfield site in Ireland in over 100 years and is one of the most exciting accomplishments to date in the Irish whiskey renaissance.
Among the special guests at the opening celebrations were the winners of the #PartingGlass competition, a global online search for the best toasts to mark the beginning of life’s new chapters. This exciting competition attracted hundreds of entries from around the world and was one of the most talked about social media campaigns of the summer. The winners joined a host of international guests and the Irish Government Minister, Simon Coveney T.D. who returned to open the facility having turned the sod on the distillery 12 months previous.
Also returning to Tullamore for the opening celebrations was Tom McCabe (84) a former employee of the original distillery who now lives in New Jersey, U.S.A. Tom spent three years working as a distiller in the original distillery before immigrating to America and was today reunited with his brother Fergal and sister Una, the first time all three siblings had been together in Tullamore since 1952. At the event Tom traded stories and memories with another former distillery worker and lifelong Tullamore resident, Paddy Lowbridge (90).
Commenting at the official opening ceremony Irish Government Minister for Agriculture, Food & the Marine Simon Coveney T.D. said, “Irish Whiskey is a star of the Irish food and drink industry and the fastest growing spirit on world markets. Today I am again impressed by the confidence of the companies investing €1 billion in Irish whiskey over a period of ten years. I was delighted to turn the sod on the site of this distillery in historic Tullamore and today, thefirst liquid gold flows into casks for skilful maturation with the promise of a premium product and great visitor experiences. This is something special. Government is committed to protecting the reputation and identity of Irish whiskey, produced by an industry committed to working together to further expand exports of a sustainable, quality, uniquely Irish product.”
John Quinn, Tullamore D.E.W., Global Brand Ambassador also commented, “This new distillery brings Tullamore D.E.W. back to its origins. We are incredibly proud of the Tullamore Distillery and know that its opening has been awaited with great anticipation in our key markets throughout the world. We look forward to building on our great success to date and helping new fans all around the world discover the magic of Tullamore D.E.W..”
To commemorate the rising of the Distillery, Tullamore D.E.W. unveiled the very limited release of 2014 bottles of Tullamore D.E.W. Celebratory Phoenix Single Batch an exclusive expression of the Tullamore D.E.W. Phoenix range. The Phoenix is a highly appropriate symbol for Tullamore and Tullamore D.E.W.. It is featured on the town’s coat of arms honouring the courageous rebuilding of the town after it was largely destroyed by fire following a devastating hot air balloon accident in 1785 and is a symbol of resilience, optimism and progress; attributes that have led to the opening of Tullamore Distillery.
The Tullamore Distillery features four hand crafted copper stills, designed to resemble the original stills from the old distillery; six brew house fermenters each with a 34,000 litre capacity; and warehouse storage for 100,000 casks. Tullamore Distillery draws the finest natural Irish water from the nearby Slieve Bloom Mountains and will be capable of producing the equivalent of 1.5 million cases of Tullamore D.E.W. annually.
The Bridgewater Hall in Manchester was the host of the biggest whisky festival outside of London, so big in fact that there had to be two floors filled with some cracking brands. The Whisky Lounge were the proud organisers for the 5th year in a row and had on offer the crème de la crème of the whisky world from both Scotland and Ireland, and even a few in Japan, India, England and America for good measure. Part of the Manchester Food & Drink Festival, there would be a host of seminars and masterclasses on offer including names such as Colin Dunn of Diageo and The Whisky Lounge founder Eddie Ludlow. This year I myself didn’t participate in any of the workshops on offer, but took full advantage of scanning the list for new additions, rare offerings and old favourites.
So, below, in order I sampled, I give to you my tasting notes on the days offerings –
Sultana, apple and chocolate notes on the nose, with lots of spice, treacle and dark chocolate blending well on the palate. Creates a very long finish.
Elements of Islay BR 4 – 54.7%
From Bruichladdich. Lots of sweet fruit notes on the nose, with the fruits moving straight onto the palate. Blended with a honeyed sweetness and a pepper finish.
William Grant’s Ale Cask Reserve – 40%
Smooth herbal nose with a little sweetness lingering. Edinburgh ale aromas on the palate, with the oak coming through more as it develops. Slight fudge and barley near the honey finish.
William Grant’s Sherry Cask Reserve– 40%
Light and fruity on the nose, with a mix of honey and nuts present too. A well-balanced palate with dried fruits, spice, nuts and oak dancing nicely to a long finish.
Tullamore Dew – 40%
Lots of fruit and oats on the nose, with hints of sweet caramel coming through too. Hints of spice, sherry on the palate leads to a long caramel finish.
Tweeddale Batch 3 12yr– 46%
A great blend of apples and vanilla on the nose, with a sniff of raisin near the finish. The aromas follow onto the palate, with an added hint of ginger. A little kick of spice to finish.
Tweeddale Batch 4 14yr–
A light nose of dry lavender and herbs, with a palate that enjoys soft caramel blended with waves of spiced peat. Hints of salt and smoke come through as it finishes.
‘The Bomb’ Blended Malt – Oloroso Finish– 47.4%
A nose of fresh plums and raisins dominate, whilst sweet flavours of marzipan and spicy fruits blend well for a lingering finish.
‘The Bomb’ Blended Malt – Pedro Ximinez Finish – 45.4%
Lots of sweet fruits with dark berries on the nose, with a vanilla and fruit blend on the palate that creates a long finish.
The Salty Sea Dog – 46%
Fresh on the nose with plenty of sea salt and peaty smoke that carries onto the palate. Draws out a long, tangy yet defining finish with lingering peat and crunchy salt.
Springbank 10yr – 46%
Lots of oak and earth notes on the nose, with a more cereal base on the palate. Peat, nuts and smoke create a long, crisp finish.
Hazelburn 12yr– 46%
Very aromatic on the nose with dry fruits, sherry and toffee coming through. A little spicy on the palate, with cocoa, coffee and a hint of peat nearing the finish. A long finish.
English Whisky Chapter 13 – 49%
Hints of smoke on the nose, with a following of spice and dark chocolate. A creamy texture on the palate, with notes of vanilla and toffee blending with fruits to create a long, dry finish.
English Whisky Founders Private Cellar (Cask 0859)– 60.8%
Dark berry notes on the nose with a slight kick of cinnamon lingering on the finish. Black pepper flavours on the palate, moving to a creamy texture of fudge and vanilla. The spice returns for a long, dry finish.
Longmorn 12 Year Old (Gordon & MacPhail)– 40%
Lots of fruit on the nose with some oak aromas following. Plenty of citrus and orange flavours dominate the palate, creating a long, juicy finish that lasts for a while.
Atholl Brose – 35%
Light and fresh on the nose with a mix of ginger and citrus that doesn’t dominate and overpower too much. A light ginger flavour to begin, it develops nicely with an instant warming. Sweet ginger near the end as the soft velvet texture coats your mouth.
Girvan Patent Still Single Grain 25yr – 42%
Light aroma on the nose of caramelised fruits, with good doses of toffee, honey and rich vanilla on the palate as they blend well to create a lingering dram.
Hakushu 12yr –43.5%
Fresh nose of green fruit with a whisp of smoke lingering. Sweetness on the palate, with pear dominating and the soft smoke creating a dry texture.
Hibiki 12yr – 43%
Lots of pineapple and plum aromas blending nicely on the nose and following through onto the palate to create a soft and sweet flavour. A little spice on the end.
Bold notes of vanilla and spice on the nose with hints of sweet ginger following. Roasted nuts and vanilla flavours are present on the palate, creating a long, not-wanting-to-end finish.
Aberlour 16yr – 43%
Dry but rich on the nose with spice and raisins dominating. Quite sweet on the palate with a soft plum and long oak finish.
Rock Town Brandon’s Small Batch Gin – 46%
Very fresh with lots of citrus on the nose. Plenty of juniper, with subtle spice wandering around. A little dry on the palate, with coriander noticeable, and angelica following. A kick of spice to finish a long offering.
Rock Town Arkansas Young Bourbon – 46%
Aromas of fresh corn on the nose, with some dried fruits and spices present on the palate. A little hint of oak on the long, long finish.
Laphroaig Quarter Cask – 48%
Butter, toffee and raisin are present on the nose, surrounded by scented oil. A sweet start on the palate, but a huge kick of heat with iodine and fruit coming into play. A shorter finish than what you expect.
Laphroaig 18yr – 48%
Toffee nose with hints of cereal and spice leads to a warm yet rounded flavour of smoke and liquorice on the palate. A long, rich toffee finish.
Cardhu 12yr– 40%
Sweet, rich aromas of white fruit on the nose. Well-rounded on the palate, with a good dose of smooth peat and whispers of smoke on this long dram.
Some fantastic whiskies on offer yet again at the Manchester leg of the show. There’s some on the list above that I probably will never get round to trying again so to attend a show like this can really throw towards you some real gems. Highlights for me include Rock Town Arkansas Young Bourbon, Auchentoshan 18yr, Hakushu 12yr and English Whisky Founders Private Cellar (Cask 0859).
If you like whisky, then you will love attending these festivals. If you’re not a lover, you can be pointed into the direction of some of the more introductory whiskies on offer in the world. This is the best thing about this category – love it or hate it, there will always be something to convert or possibly soften your initial thought.