This St Patrick’s Day, 17th March 2017, sees Walsh Whiskey and UK Importer Emporia Brands come together for the UK’s first ever cocktail competition involving The Irishman whiskey.
Focusing on The Irishman Founder’s Reserve expression, both companies are on the lookout for the best innovative twist on their signature serve, The Cold Irishman. With the original recipe seeing a blended combination of The Irishman Founder’s Reserve, coffee, half and half and sugar syrup, the competition throws open a variety of options to impress the Walsh family of Bernard and Rosemary.
The award-winning Walsh Whiskey are offering an exclusive trip to their new distillery ‘Royal Oak’, with the chance to experience the range of expressions first hand, as well as the immersive opportunity of a VIP distillery tour located in the heart of barley-growing country, framed by two-hundred-year-old might oaks on the banks of the goodly River Barrow in Ireland’s Ancient East.
With a minimum of 35 ml of The Irishman Founder’s Reserve needed, and a maximum of 5 ingredients (including the base whiskey and excluding garnish) allowed, bartenders also need to explain their inspiration as part of their submission.
Entries will be open from 17th March until 12th May, in which a blind judging will take place of all submissions by some of the top industry figures in whiskey, as well as an Emporia Brands representative visiting the venue to experience the recipe first hand, with the winner announced on 19th May, the day before World Whisky Day. The winner will win the trip to Royal Oak later in 2017 where they will re-create their winning recipe to the Walsh Family, VIP’s and journalists within the distillery itself.
With only three days until St Patrick’s Day, UK distributor Emporia Brands have put together a series of events and promotions involving its award-winning The Irishman Whiskey of Walsh Whiskey Distillers.
Twisting the whiskey cold brew recipe that’s famous in New Orleans, The Irishman expressions are used and will be available at NOLA in London and Pinch in Liverpool, offering a County Carlow slant in your celebrations. Pinch will also be presenting a special The Irishman cocktail menu, with an on-site sampling session being held in the evening for its customers.
NOLA, The Luggage Room, The German Gymnasium, 100 Wardour Street, Skylon and The Porterhouse, all in London, also serve up The Irishman 12-year-old single malt, one that is matured entirely in first fill flame-charred bourbon barrels. Other venues
The Irishman Single Malt is one of only a handful of Irish triple-distilled single malts available. Aged in bourbon and sherry casks, it can be enjoyed on St Patrick’s Day at Waxy O’Connor’s, whilst the original and signature blend created by founder Bernard Walsh, the Founders Reserve, is available at Time and Place in Manchester, Popolo in Newcastle and The Luggage Room & Portobello Gold (both in London).
To enjoy at home, you can pick up a bottle of The Irishman Founders Reserve at The Vintage House in London or Latitude in Leeds, whilst Hedonism Wines in London offer to you The Irishman 12-year-old and the Cask Strength, an expression where each year Bernard Walsh personally selects a handful of exceptional casks to make the benchmark super-premium cask strength whiskey. It is available in strictly limited quantities with on average 2000 bottles produced each year, each one uniquely numbered and signed.
With Royal Oak, the site of the new Walsh Whiskey Distillery in County Carlow, opening its doors in June, this year’s St Patrick’s Day marks the first celebration of 2016. Raise a dram of The Irishman and keep an eye on our future celebratory events coming to you across the UK.
Jameson, the world’s favourite Irish Whiskey, has unveiled its fifth limited edition bottle ahead of its St. Patrick’s Day 2016 celebrations. Created by Dublin street artist, James Earley, the bottle is designed to mark Jameson’s #BeOriginal celebrations launching in Dublin and around the world this March.
Earley’s design is inspired by the bridges crossing the River Liffey, the backbone of Dublin. His design reflects how these physical structures represent the soul of modern Dublin by linking together spaces, people and ideas. Taking key aspects from great Irish bridges including the Grattan, Sean O’Casey and Samuel Beckett, Earley demonstrates his passion for the Irish capital through intricate details such as the Atlantis and Anna Livia visual icons. Alongside the visual interpretations, Earley uses the slogan “Dublin, our city”, reinforcing the welcoming atmosphere of the city.
The bottle is supported by the Jameson #BeOriginal social media campaign, which is running in 12 markets in the lead up to and throughout March. Jameson fans are encouraged to share their original and authentic St. Patrick’s celebrations on Facebook, Twitter and Instagram for a chance to win a trip to Dublin for St. Patrick’s Day 2017.
The Jameson #BeOriginal campaign culminates in a three-day celebration in Dublin around St. Patrick’s Day hosted by Jameson in its spiritual home city. Bringing to life the sights, sounds and provenance of Dublin in a modern way, the festivities include: a journey through underground Dublin from a local’s perspective; a walking tour of James Earley’s art, led by Earley himself; and the Bow Street Sessions 2016 gig, featuring internationally-known talent including Kodaline, Little Hours and July Talk.
Daniel Lundberg, Global Brand Director for Jameson, comments: “Jameson’s St. Patrick’s Day Celebrations have always been authentic and personal and the #BeOriginal campaign continues this long tradition. Our limited edition bottle represents the best of what it means to be Irish – to be part of a lighthearted, confident and inclusive family – an ideal enthusiastically embraced by John Jameson himself. We look forward to welcoming the winners of the #BeOriginal campaign to Dublin next year!”
Jameson’s #BeOriginal campaign is supported by a range of POS and promotional materials available for the on-trade, off-trade, travel retail and on e-commerce, including; tent cards, furniture, pallet wraps, gondola ends, shelf strips and Jameson editions of well-loved bar games. The fifth limited edition bottle will be available in 38 markets around the world from March 2016, with a recommended retail price of €24 or local equivalent.
St Patrick’s day is celebrated the world over. It’s a time where all bars in the UK and USA especially, will dress to the colours of Ireland and promote their Irish offerings to the masses that will swarm through their doors. It’s inevitable, and there’s no way to escape it. To me, working in the trade always throws up me serving drinks or hosting a Irish master class, but this year, I had it a little different. Jameson, one of my all time personal favourites, invited me to experience the homeland of both the whisky, and St Patrick’s Day itself last weekend as I travelled to Dublin.
Dublin is a place I’ve never been to before, so jumping at the chance to take in a tour, as well as experience St Patrick’s Day in the way of the Irish meant that the early flight over made no harm to my spirits. The Marker Hotel, alongside the water of the Grand Canal Quay, would be home for three days as not only myself, but an abundance of bartenders from South America, DJ’s from around the world, and fellow UK journalists Gary Sharpen of Cocktail Lovers, Holly Motion of Drinks International, Melita Kiely of The Spirits Business and Alice Howarth of GQ. It’s here that over the course of the day, we mingled and chatted until our first port of call – Master Cooper demonstration with Midleton Master Cooper Ger Buckley.
A short walk from the hotel brought us to a disused space, transformed into a Jameson pop-up, complete with bar, barrels and of course, plenty of Jameson to sample. Hosted by Ger Buckley, he explained the art and craft of a process that although many of us brush off and take little notice in, it ultimately defines each whisky expression we enjoy. A fifth generation Master Cooper, and one of only four coopers working at whiskey distilleries in Ireland, Ger has plenty of passion for his trade, explaining that up to 50% of the taste comes from the wooden barrels. Always white American oak too, as red oak leads to seeping of the whiskey, a crime not worth thinking about! Re-charring is also an art form, a process that Ger explains is necessary to give the richness of Jameson and its various expressions.
One of the newer expressions within the Jameson portfolio (at least to the UK as South American have already experienced), the Black Barrel Select Reserve, takes on the re-charring process a little differently, charring at a deeper level to acquire the toasted flavours and notes needed.
Speaking of the Black Barrel Select Reserve, we had the opportunity to enjoy a dram or two of this, alongside the Jameson Original –
Jameson Original – 40%
Matured for at least seven years. Soft hints of vanilla on the nose with a light, smooth aroma boding well for the long offering on the palate. Smoother offering of grain and honey with a slight dryness near the end
Jameson Black Barrel Select Reserve – 40%
A good blend of soft caramel and toffee aromas on the nose, with both carrying on to the palate. The caramel becomes a little salted, with pepper flavours mixing with spice to create a lingering finish.
Soon after the demonstration, it was straight to L. Mulligan Grocer for food and tipples. As the name suggests, the venue was back in the day a grocery shop, turning into a pub around the 1960’s, yet keeping its name right until the present day, where it is now a whiskey, beer and fine food emporium. Passing a well stocked Irish whiskey bar, we were led to the back of the venue, where long wooden tables were situated, ready for us to join and dine on the likes of scotch eggs, fine food burgers, and dark chocolate mousse. To wet the whistle, we had the first of the weekends many Jameson varieties; The Black Barrel, consisting of Jameson Black Barrel, orange bitters, grapefruit juice and Fever Tree ginger ale. To finish this particular visit though, we were recommended by one of our tour guides Jane Myron the best Irish Coffee in town, using coffee from Bailies Roastery in Belfast, Jameson and Glenisk organic fresh cream. Spot on!
Once finished, we were to be visiting the Old Jameson Distillery, where indie band White Lies were performing an exclusive acoustic set within, beamed live by New York based East Village Radio. VIP guests a plenty, Jameson signature serve in the Jameson & Ginger were on trays, alongside Jameson Whiskey Sour to wet the whistle, all in the confines of the now tourist attraction (don’t worry, Jameson is now produced in Cork at the Midleton Distillery). It was also odd to see on the floor glass windows, looking onto the brick structures that held the original wash backs. It would have been here that the fermentation of the whiskey would have taken place. It all added to the experience; drinking Jameson, inside the Old Jameson Distillery on St Patrick’s weekend. Perfect!
The last venue to visit for the evening came in the form of a third floor lounge. Peruke & Periwig, a rather stunning bar setting, invited us in to enjoy the likes of The Smoking Gun; Jameson, tobacco liqueur, Bénédictine and bitters, as well as a Harry Houdini; Sazerac Rye, Fin de Cognac, honey, bitters and an absinthe rinse. A wall full of books on one side, and a fire place with framed Victorian-esque images hanging from either side, complete with small tables and chairs to give that really intimate feeling, I’d say it’s a perfect escape from the noise and bustle of St Patrick’s.
A tour of Dublin was the order of the day on the Sunday, with local traders on the list as we started out with the Irish Design Shop. Award-winning Irish illustrator, Dermot Flynn gave us a short talk about his inspiration behind the new St Patrick’s themed Jameson label for the brands next limited edition, saying that he was “inspired by the sights, sounds and atmosphere of Jameson’s hometown, Dublin”. We also visited the Powerscourt Townhouse Centre, a speciality shopping centre set in an elegant Georgian house, as well as well as enjoying some Irish cheese from Sheridan’s Cheesemongers. Our final venue on our ‘Sights and Sounds of Dublin’ tour was the Me and Him and You Design Studio. They’ve been creating prints and artwork, and were specially commissioned to create Dublin themed print for the brand, as well as designed print on the lining of flat caps, in honour of the new Jameson Black Barrel.
Grogan’s pub, the famous whiskey and toastie den, was to be the setting for lunch, complete with cheese and ham toasties, and plenty of Jameson and Ginger, or of course, Jameson straight from the bottle. Soon after though, we were on our way to Damson for a Jameson cocktail master class hosted by Oisin Davis. Oisin demonstrated the versatility of Jameson, creating such classics as the Jameson Whiskey Sour, The Irish Cocktail and The Tipperary, the latter not seen as much over in England, but causing quite a stir between myself and fellow cocktail lover Gary Sharpen!
An appetite created after sampling cocktails for the afternoon led us to Fade Street Social, a traditional Irish restaurant and gastro bar. With a menu that included such dishes as smoked salmon, roasted pork belly, rump of Wicklow lamb or Wexford sirloin, it was hard to resist ordering a banquet for the table. Despite being a Sunday, the venue was always tipping to full, with its open kitchen looking out over all three rooms available. We couldn’t be their for long though as we had the annual Jameson St Patrick’s Live Event at the Ambassador Theatre to attend, with the White Lies once again on stage, this time in full throttle to adorning fans of both Jameson and the trio. An added bonus for the evening was the secret VIP Jameson bar, serving up Jameson and ginger alongside straight drams to carry on the main St Patrick’s evening of the weekend.
That wouldn’t be it for us though, as we attended the after party held in the lower level of Hogan’s Bar. A chance to wind down and enjoy the festivities was had, and after spending all weekend with fellow journalists and trade, it was great to enjoy the last swan song so-to-speak before I hit the hotel for a couple of hours and caught my early morning flight back.
In a nutshell – what an experience! The chance to enjoy not only St Patrick’s Day in Ireland, but in the capital, alongside world-wide known brand Jameson, with a tour of bars that I have to be honest, I would probably have missed if I was here with others. Looking back on it too, I never received a bad drink. Of course, the Jameson alone is always up to scratch, but the likes of the Whiskey Sour, The Tipperary and The Smoking Gun are just a few of a number of highlights enjoyed, echoed by Gary himself.
If you get the chance, experience Dublin over St Patrick’s. It’s a very high recommendation.
Jameson, the world’s favourite Irish whiskey, is celebrating its rich Irish heritage ahead of St Patrick’s Day with the release of a new Limited Edition design for its iconic bottle, inspired by the sights, sounds and atmosphere of its hometown, Dublin.
The new limited edition bottle, which is the fourth to be released by Jameson in celebration of St Patrick’s Day, has been designed by award-winning Irish illustrator, Dermot Flynn, and will be sold in 40 markets worldwide – demonstrating the continued growth and popularity for Irish whiskey, driven by the ever-increasing popularity of this iconic brand.
Dermot’s illustrated label features the world-renowned Dublin pub, The Stag’s Head; historical figures such as W.B Yeats; and a selection of ‘local Dublin’ phrases to bring the city to life. The bottle has been created for this limited period and will be available in Travel Retail and through on and off trade customers in markets including Russia, Japan and Australia from February 2014.
Daniel Lundberg, Global Brand Director for Jameson, says: “In addition to its smooth, balanced taste, one of the things that whiskey fans around the world tell us they love about Jameson is its intrinsic Irish character. Jameson embodies the down-to-earth character of Dubliners so with this new limited edition, we wanted to bring that to life and celebrate the great city which inspired John Jameson to make his now iconic whiskey for the first time over 230 years ago. The new bottle design has been very well-received by our customers around the world resulting in more markets than ever selling this year’s edition, so we’re hopeful that Irish whiskey fans around the world will love it too and make it a part of their special St Patrick’s Day celebrations, wherever they may be.”
The release of the new Jameson Limited Edition will be accompanied by promotional activity in markets, with the brand providing its customers with a range of marketing materials and displays to ensure strong stand-out for the iconic bottle in the run up to St Patrick’s Day, which is celebrated each year on 17th March.
Jameson will be continuing its popular Jameson St Patrick’s Live celebrations this year with activity including its annual Live Broadcast, which sees presenters from radio stations from around the world descending on Dublin to broadcast live from the Old Jameson Distillery on St Patrick’s Day; and an exclusive gig in the city, featuring various leading Irish acts and headlined by the critically-acclaimed band, White Lies.
I thought this would be an appropriate e-mail to forward to everyone! –
A very quick reminder to you all that The Whisky Lounge have their series of Irish Invasion tastings coming up and starting this Friday! They will be tasting six of the finest from the Emerald Isle, showing off what they can really achieve, rather than some of the more commercial items you might see on Supermarket shelves…
As always the tastings are fun, engaging and full of information and useful (and useless!) facts to arm you as you continue your path to whisky nirvana.
A reminder of dates:
Irish Invasion Tastings, 2012 UK tour
Manchester Friday 16th March, The Britons Protection
Newcastle Saturday 17th March, Blackfriars
York Saturday 17th March, Whisky Lounge HQ (not a misprint, we are a team now and splitting up for Saturday!)
London Monday 19th March, Albannach, Trafalgar Sq.
London Tuesday 20th March, Red Lion, Crown Passage
Leeds Wednesday 21st March, Crosskeys, Water Lane
All of these are only £20 a ticket and I think most of you will agree that you definitely don’t get this much fun and enjoyment for that little anywhere else! All start at 7pm and go onto until 9(ish) and if you need more info – aside from the whiskey (that’s a surprise) – please do drop in on the website at http://www.thewhiskylounge.com/book-now/
Many of these are nearly sold out so please be quick to avoid disappointment!
We really hope you can make it to one near you and look forward to seeing you for a night of whisky and craic!