The Perfect Margarita Recipes To Celebrate National Margarita Day

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Jose Cuervo’s tequila expert, Oli Pergl has transformed the classic Margarita with a revised recipe that will inspire everyone to make the perfect serve in less than a minute in their own homes this National Margarita Day, 22nd February. The UK’s leading tequila brand, Jose Cuervo, has also joined forces with two renowned bartenders to devise the ultimate Margarita recipes that are easy to make at home.

Oli has drawn on his many years of mixology to create the perfect recipe for a classic
Cuervo Tradicional Margarita. Oli Pergl says, “There is nothing better than a classic Margarita and making it at home can seem a little daunting but it’s actually surprisingly simple. I wanted to come up with the perfect ratio for a classic Margarita to produce the very best version of the cocktail in less than a minute at home. The result is just the right
balance between sweet and sour, in short, the perfect Margarita,” he added

Oli Pergl’s Perfect Margarita

Ingredients: –

-50ml Cuervo Tradicional Silver
-20ml Orange Liqueur such as Cointreau
-30ml Fresh Lime Juice
-1 pinch of Sea Salt flakes (for rim garnish).

Method: Rub a lime wedge around half of the glass and roll into a small pile of Sea Salt (not the granular table salt). Tap on the glass to get rid of excess and put on the side. Grab your cocktail shaker, (if you don’t have one you can use a coffee flask or jam jar), and add all ingredients, fill up with ice completely, pop on the top and shake hard for 7-10 seconds. Open the shaker and pour into glass. Garnish with a lime-wheel and if you’re feeling fancy spray some salt water over the top (in a small spray bottle mix 3:1 Water and Tequila and shake with sea-salt to make).

Helpful Tip: You can use a tea-strainer to get rid of the small ice crystals when pouring
into the glass – the true mark of a professional cocktail maker!

For those who like their Margarita with a little twist, Cuervo has teamed up with Carlos
Londono, from Cafe Pacifico, the two time winner of best Margarita in London at the
2017 and 2018 Margarita Rumble competitions, and Sofiane Barthélémy from the
renowned Lanesborough Hotel to devise two further recipes that are quick and simple
to make at home.

Carlos Londono’s Pomegranate and Mint Margarita
“13 years ago, a close friend of mine travelled to India and introduced me to pomegranates, he brought them back to London and showed me how delicious and juicy they could be. Since then we have been juicing pomegranates in our restaurant and haven’t been able to stop. The popularity and trend of using pomegranate in cocktails has never ceased and we use it in everything we can, including our cooking. The addition of mint also brings a beautiful bouquet to the cocktail and adds vibrancy to my rendition of a favourite tipple.”

Ingredients:
-40ml Cuervo Tradicional Silver
-30ml Fresh Lime Juice
-20ml Pomegranate Juice (or a quarter of a fresh
pomegranate)
-20ml Orange Liqueur
-7.5ml Agave Nectar / Syrup
-5 Mint Leaves

Method: Add all ingredients to a shaker and fill up completely with ice, cap it and shake for up to 10 seconds. Fine-strain over cubed ice (to remove smaller bits of Mint) and garnish with pomegranate seeds and a large mint sprig.

Helpful Tip: You can find Agave Nectar/Syrup in the Honey and Jam section in most large supermarkets or specialised food stores – this is a veganfriendly sweetener that replaces the sugar in this recipe.

Sofiane Barthélémy’s Grapefruit and Honey Margarita
“When I make Margaritas at home, I usually do a frozen-style version as it’s quicker and easier to share. Most of the time I loosely follow the ‘Tommy’s Margarita’ recipe but I don’t use sugar. Honey is really great instead as it’s so rich and readily available. Feel  free to experiment with other ingredients like grapefruit to help jazz it up too!”

Ingredients: –
-50ml Cuervo Tradicional Silver
-15ml Fresh Lime Juice
-20ml Fresh Grapefruit Juice
-1 tbsp Honey

Method: Add all ingredients into a blender and stir briefly to dissolve the honey. Add the same amount of ice to liquid and blitz in 3 second intervals to avoid over-blending and achieve your desired consistency. Pour into your glass, slice a thin grapefruit wheel and add to the drink.

Helpful Tip: Ever find that your limes are a little hard? Roll them on a kitchen surface using the palm of your hand to soften them up and get more juice from them!

Jose Cuervo will also be celebrating Margarita Day with their ‘Cuervo Tradicional Margarita Masterpiece’ campaign – a collaborative online art project led by award winning artist Helen Marshall, where tequila fans can send in pictures of themselves enjoying their margaritas via the hashtag #LiveTradicional to become part of a contemporary twist on a vintage Cuervo Margarita advert and be in with the chance of winning a host of tequila prizes. The finished piece will be launched on Margarita Day via Jose Cuervo’s social media channels. Visit @josecuervouk on Instagram and the Jose Cuervo Facebook page for more information.

Jose Cuervo Tradicional, 100% Agave Tequila, Launches the First User Generated Margarita Masterpiece for National Margarita Day

image001To celebrate National Margarita Day on Friday 22nd February, Jose Cuervo Tradicional is calling all Margarita fans to be part of a collaborative online project to create the world’s first social media Margarita masterpiece by sharing pictures of themselves enjoying their own Margarita traditions using the #LiveTradicional.

The masterpiece will be inspired by the iconic, vintage, 1960s Cuervo adverts that helped drive the Margarita phenomenon. It is the top selling cocktail in the US and the sixth favorite cocktail in the world. Award-winning visual artist Helen Marshall, who uses photography, storytelling and technology in her work, will give a modern twist to the Margarita masterpiece. The final artwork will be revealed on the brand’s social media channels on National Margarita Day.

Several bars in London will also be celebrating Margarita Day by creating their own twists on Cuervo Tradicional Margarita, including Café Pacifico who will be offering their Cuervo Tradicional Kombucha Margarita and Cuervo Tradicional Watermelon Margarita.

Tequila fans can join in the festivities at home, making Cuervo Tradicional Margaritas with the new limited-edition Jose Cuervo Tradicional bottle (RRP £15) available from nationwide Tesco stores and online. The limited-edition bottle features a stylish skull design inspired by the iconography in Mexican culture. Cuervo Tradicional is a modern tequila that is rooted in family tradition that started more than 200 years ago. The 100% blue agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself back in 1795. The result is a more refined and perfectly balanced tequila.

The Cuervo #LiveTradicional campaign will also include the UK wide Cuervo Tradicional Margarita Rumbles in May. Bartenders in London, Manchester and Bristol will battle it out to win the ultimate title of best Margarita judged by hundreds of consumers.

Q&A With Oli Pergl, Tequila Educator at Proximo Spirits

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Oliver Pergl, Tequila Educator, Proximo Spirits

Oli has been with Proximo Spirits for over a year as a Brand Educator for its vast tequila  portfolio, mastering the knowledge of 26 varieties of the iconic Mexican Agave-based spirit.
The brands that Oli covers are Jose Cuervo including Reserva de la Familia, 1800 Tequila, Gran Centenario, Maestro Dobel, plus Agavero liqueur & Creyente Mezcal. A total of 26
different tequilas/mezcal across 6 brands.

Why are you talking at Cambridge University on Saturday, 15 September?
As the Tequila Educator for Proximo Spirits, I believe that education is the greatest tool we have to share the story of Jose Cuervo and the great adventure that Tequila has been on.  The day after the lecture will be Mexico’s Independence Day – one of their biggest Public holidays of the year – and this lecture will be held to kick off the celebrations early in one of the most celebrated Universities in the World.

What are some common misconceptions of tequila?
Before studying the huge topic that Tequila is, I was bartending and managing some of  London’s best venues. Here it was commonplace that Tequila was primarily enjoyed as a
shot or in a Margarita – the misconception here is that drinking it is very singular and had rarely strayed out of those two ways of drinking it. In Mexico, Tequila is always sipped neat, a bottle is present on every table at dinner and it is an incredibly sociable  experience. A lot of people misunderstand how premium Tequila is, and that it has taken great deal of time to get from field to bottle – many of our Tequilas can match up to if not better some of the World’s finest Cognacs and Whiskeys.

Why do you think it’s important that the youth get a greater understanding of tequila?
Most young adults, such as those studying at Cambridge University, will not have the same knowledge behind spirits as most bartenders do – with my experience I aim to give some of that knowledge and passion back to them. With this I hope they are then able to see Tequila for what it truly is, and as long as responsible drinking is adhered to, there is no wrong way to enjoy Tequila.

What is the difference between Tradicional Silver, Reposado and the Reserva de la
Familia?
The difference boils down primarily to the ageing; the Silver has been unaged, but allowed to rest in Steel for up to two weeks, allowing the young alcohol to relax before bottling to ensure a creamy, buttery sensation when sipping. The Reposado is where we put that Silver Tequila into American White Oak barrels for a minimum of two months – just enough time for the alcohol to extract sweetness from the wood, adding depth of character and an inviting golden colour. The Reserva de la Familia is something supremely extraordinary – originally this was a secret recipe enjoyed only by the Family and close friends, until in 1995 they celebrated their 200-year anniversary and launched this Extra-Añejo. Harvesting extramature Agaves, slowly cooking the hearts and then using the first-pressed nectar, they produce an exquisite Tequila that is then aged in American White Oak for three years. It is then finished in French Oak for a further six months, adding complex notes such as coffee, butterscotch and spices – this is finally blended with the Family’s private reserves of Tequila and eventually bottled by hand.

What’s your top three ways to drink tequila, and on which occasions?
If I’m not making a cocktail; I’ll be enjoying it neat, and it will be present at every day celebrations. If I’m visiting the home of Tequila; I’ll visit La Capilla, the home of the “Batanga” – a long drink made with Mexican Cola, Fresh Lime, Salt and of course – some Silver Tequila. And at significant times of the year like Christmas when the whole family is together, there’ll always be a bottle of Añejo to enjoy after the Turkey.

A part from the Margarita, what would you recommend those non-tequila fans should drink first?
The first thing I suggest is to try Tequila neat – and more importantly – to sip it. The Agave plant that produces this fine spirit takes around 6 years to mature before we can harvest it – it really does demand us to spend more time enjoying it. Otherwise; Tequila and Tonic go incredible well together with a few lime wedges squeezed in, and our Reposado Tequilas go great with Ginger Ale, Lemon and some ground black pepper sprinkled in – these both go perfectly when just sitting down to eat.

What are three key things you want the university students to take away from your
lecture?
I want to engross them in the epic and romantic story that Tequila is; I want them to  understand where it’s come from and how we create it, and most importantly – to fall in love with something I so dearly have.

What is the next big thing in store for tequila?
Jose Cuervo have been making Tequila for over 250 years through 11 generations of family – constantly overseeing changes in the market and having their Tequilas at the forefront of  innovation. With the interest of Mexican culture in the U.K, we are seeing a huge rise in  Mexican restaurants and craft wines and spirits coming from Mexico. The excitement around everything Mexico is causing a huge buzz right now – and Cuervo is at the heart of all of this.

 

March For Margarita!

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Following the success of Margarita Rumble, a cocktail competition that saw London’s top bars compete for the title of best Margarita, August brings another tequila-infused event to London. Jose Cuervo®, the world’s oldest and most awarded family of tequilas and pioneer of the original margarita, brings the Margarita March, a journey exploring the heritage, craft and creation of tequila and its most famed cocktail creation to eight of London’s leading bars.

With a massive growing consumer appetite for tequila and cocktails across the UK, the Margarita March is designed to celebrate one of nations favourite cocktails and premiere eight Cuervo Margaritas curated by London’s iconic bars.

Taking place on Saturday 18th August from 4pm-10pm, guests will march through the streets of London, enjoying Cuervo Margaritas along the way, all made with Jose Cuervo Tradicional 100% blue agave tequila. The tequila that founded the tequila category, Jose Cuervo Tradicional celebrates a family tradition started more than 200 years ago. 100% estate-grown, blue agave plants are slow cooked in clay ovens and then double distilled in small, artisanal stills yielding an irresistibly refined tequila of perfect clarity and crisp flavour, making it the perfect partner for the best tasting margaritas.

Guests will enjoy a margarita masterclass and tequila tasting on arrival, at WM Barker & CO. Led by Jose Cuervo’s tequila expert, they will be taken on a tequila journey from the agave fields of Mexico to the Jose Cuervo distillery (the oldest in Latin America), to learn all there is to know about the drink that’s gaining massive popularity across the UK, before a tasting led by Jose Cuervo’s tequila expert.

To celebrate, Jose Cuervo is offering TWO fans the chance to attend Margarita March for free. Check out Jose Cuervo on Facebook @JoseCuervo.UK for more information.

For tickets, visit http://www.londonmargaritamarch.com priced at £25.

For more information, please visit http://www.cuervo.com or follow @JoseCuervoUK on Instagram

You can also get in touch on josecuervo@cowpr.com or 020 7234 9150

CUERVO NETTLE MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
25ml Lemon Juice
15ml Nettle Cordial
10ml Sugar Syrup
2.5ml Isle of Skye Sea Salt Solution (5g Salt 50g Water)

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CUERVO PASSIONFRUIT MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
15ml Passion Fruit Puree (Funkin Puree) OR 1 Whole
Passion Fruit
25ml Fresh Lime Juice
15ml Agave Syrup

London, Get Ready To Rumble!

Margarita Rumble

Jose Cuervo®, the world’s number one selling tequila, has announced the sponsoring of the grand ole fiesta the ‘Margarita Rumble’ for the second year. Margarita Rumble, which is taking over The Yard in Shoreditch on April 28th, is a major competition that sees expert mixologists from top bars across the city compete for the prestigious title of Best Margarita in London.

Margarita lovers will be pleased to know that the bottomless margaritas on offer will all be made with the award-winning Jose Cuervo Tradicional 100% agave tequila, crafted using methods originated by the Cuervo family over 200 years ago.

Guests can choose to join one of three sessions, with each reveller given a token on arrival to vote for their favourite margarita. Entertainment will consist of a traditional Mariachi band, Mexican dancers and DJs. For those curious to learn more about the cocktail of the moment, the festival favourite Cuervo Tequila Truck will be welcoming guests with a tequila tasting and hosting a salt pairing masterclass, where attendees will be shown how to pair the best salts found in the UK to different flavours of Cuervo margaritas.

The first wave of top talent confirmed to compete are Trapeze, Barrio Bars, Cabana Brixton, Whistling Shop, Benitos Hat, Little Bat, Eaton Square Bar, Zebrano, Simmons, and The BootLegger. Reigning champions Café Pacifico will be returning to defend their 2017 title, awarded to the passionfruit margarita that wowed the crowds at last year’s event, and has also claimed a permanent ‘Margarita Rumble’ cocktail feature at the Covent Garden restaurant.

Tickets and more information are available here for anyone wanting to get involved, with prices starting from £35 – https://www.londonmargaritarumble.com/buytickets/

Jose Cuervo

Jose Cuervo

With the career that I have, it is important for me to experience as much as possible so that I am aware of the various expressions, and to target specific audiences with my knowledge. It is with this that I have decided to cover one of the best-selling tequila in the world, Jose Cuervo.

Back in 1758, Don Jose Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the important blue agave plant, the basis of all tequila. January 15th 1795 saw the first sales, and became the first official distillery (named La Rojeña and is now the oldest active distillery in Latin America) in the town of Santiago de Tequila with rights to sell the product outside the Nueva Galicia jurisdiction. By 1880, the Cuervo family had begun individually bottling tequila for commercial distribution, a far cry from other tequila producers who still used barrels.

Upon the death of Don Jesus, his wife, Ana Gonzalez Rubio, inherited the La Rojeña distillery and in 1900 married Jose Cuervo Labastida. From then on, the brand became Jose Cuervo Tequila. After Ana Gonzalez Rubio’s death in 1934, the estate was left to her niece Guadalupe Gallardo, who died in 1966 and left the estate to her sister, Virginia Gallardo. One of her sons, Juan Beckmann Gallardo, would manage the business. Part of Cuervo was owned by Distribuidora Bega, and, starting in 1979, the other part was owned by Grupo Cuervo, made up of Beckmann, his son Juan Beckmann Vidal, Jose Luis Campos, and Heublein Inc.

Along with Sauza, Jose Cuervo began to dominate the tequila industry in the 1940’s. Tequila first made significant inroads into the United States during the prohibition era, when it was smuggled from Mexico into southwestern US states. Tequila made further advances in the US during World War II, when many US distilleries switched to war-related production and there were restrictions on European imports, followed by a boom in American tourists visiting Mexico in the 1980’s.

In 1989, the Beckmann family sold 45% of Jose Cuervo to International Distillers and Vintners (IDV), a division of Grand Metropolitan PLC. In 1997, Grand Metropolitan was renamed Diageo and would be Jose Cuervo’s main distributor outside of Mexico until 2013. Since then, Proximo Spirits, a company owned by the Beckmann family, took over Jose Cuervo’s distribution.

So a great rise in the ranks, coupled with taking advantage of a time where the rest of the liquor market struggled, has made Jose Cuervo to the status it now achieves. But how do you go about creating such a product?

The blue agave plant  leaves are chopped off and the core is cooked and crushed to create juice, which is fermented and distilled to make tequila. The resulting unaged, clear tequila is then diluted with water to bring the alcohol content down to around 40%.
Pure tequila is distilled 100% from the sap of the blue agave plant, while mixto tequila only need to be at least 51% blue agave in order to legally be called tequila. Back in 1964, tequila makers were allowed to obtain up to 30% of the sugars in tequila from sources other than the agave plant. During a blue agave shortage in the 1970s, Mexican regulations were further revised to require that tequila contain only 51.5% agave.

So how does the range of Jose Cuervo fare? Well below, I give to you my tasting notes –

Jose CuervoJose Cuervo Clasico – 38%

A sweet nose with a rather gentle, floral aroma with hints of agave. Surprisingly clean on the palate. Soft, delicate and good flavours of agave and sweetness.

Jose Cuervo Especial Reposado – 38%

Made from a blend of reposado (aged) and younger tequilas. Light floral aromas with a hint of agave to finish. Rather light on the palate too, with a developing dry warmth with subtle kicks of spice. A little sweet near the finish, and hints of honey. Short.

Jose Cuervo Tradicional Reposado – 38%

Made from 100% blue agave and rested in white oak barrels. Soft agave notes on the nose, with a natural sweetness and slight earthy notes. Sweet upon the palate, with thick notes of agave, fudge and thin spice. Warm finish that lingers.

I can imagine that majority of you would have had at some point a shot of Jose Cuervo with salt and lime. But the brand can also be credited for a classic tequila cocktail, the Margarita –

The Cuervo Margarita

Glass –

Rocks

Ingredients – 

30 ml Jose Cuervo Especial Gold
90 ml Jose Cuervo Margarita Mix, Classic Lime
1 lime
1 tsp kosher salt 

Method – 

Cut lime in slices. Rub rim of chilled rocks glass with lime slice, dip into salt to coat, and fill with ice. In a shaker with ice, add Jose Cuervo Especial Gold and Jose Cuervo Margarita Mix. Shake well and strain into glass. Garnish with lime wedge.

The Jose Cuervo Margarita Mix is just one of several within the range that you can acquire. The Tradicional expressions are popular within bars, and the new Cinge and premium Reserva de la Familia can be seen popping up every once in a while. The brand is versatile, so don’t be afraid to add to you drinks cabinet.

© David Marsland and Drinks Enthusiast 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

The Liquorists Tequila Trail Review

Last week I took part in the latest installment of the hugely popular spirit trails hosted by the ever knowledgeable The Liquorists, with this night focusing on that sometimes forgotten category – tequila. A ‘veteran’ so to speak of these trails (I’m now on eight and counting – living up to my Drinks Enthusiast name!) With five bars to view and five tequila brands to explore, you could sense both an air of excitement and worry as the gathering learnt about the history of tequila from Tom Sneesby, whilst having the nagging thought of ‘will he be bringing out the salt and lemon’??

Starting off at The Liqourists HQ, #22Redbank , we were treated to one of the more well-known brands of the tequila world – Jose Cuervo. However instead of the standard gold and silver liquids you find in most pubs and clubs, we were to be on the good stuff, the Tradicional. Coming with a slight harshness on the nose, it softened nicely until it hit your palate. A short, sharp but fresh blast set you up nicely for the complimenting cocktail, the traditional and classic Margarita. Served up by Jody Monteith, the simple blend of triple sec, agave syrup and a double dose of Jose Cuervo Tradicional went down as quickly as the food – barbequed sweet corn, tacos and nacho pots with lashings of salsa, guacamole and cheese.

A short taxi ride to Apotheca, a bar that is no stranger to hosting a spirits trail, had Don Julio Reposado waiting for us. The first luxury tequila to hit the spirit market gave the gathering a sense of the difference that tequila can offer between Blanco, Reposado, Anejo and Extra Anejo. As you can imagine, the ‘rested’ tequila (meaning it has been aged for a minimum of two months, but less than a year in oak barrels) had a little more sweetness to it, with a spice which went well with our Mango and Rosemary Margarita complete with a rosemary salt rim.

Tabatio Anejo Blanco at Kosmonaut

El Jimador Blanco was to be the next offering in one of Manchester’s favourite bars – Socio Rehab. Comparing the El Jimador to our starter brand of Jose Cuervo, the El Jimador created a more peppery nose but a mouth-watering palate which balanced well against the Paloma cocktail created by Manchester’s finest and involving pink and white grapefruit. Hula shook the night up though with their blanco brand Casa Herradura Plata. Complete with a Tommys Margarita that uses agave nectar for a twist on the classic, the soft nose counteracted the spice start on the palate, but re-wrote the rules on longevity.

Last but not by any means least, the new addition to the Manchester bar scene was to be showcasing Tabatio Anejo as Kosmonaut came complete with a long cocktail of tequila sweetened with the ever favourite crème de cassis.

As mentioned before, I’m a veteran of these trails, but can easily say i still get rather giddy when these approach, especially when it involves brands that even I have never got round to trying. It’s also introduced me to Kosmonaut and taken me to old haunts which make you truly appreciate that these bars really know what they’re doing on a wider scale when on the topic of spirits. As for The Liquorists though – well, 5 cocktails, 5 venues, 5 spirits with food thrown in? You’ll be foolish not too. GET ON THEM

Check out the rest of the photos via my Facebook page.

© David Marsland and Drinks Enthusiast 2012. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.