Introducing the First Ever Bristol Craft Beer Festival

bristol beer week

The first ever Bristol Craft Beer Festival (BCBF) will take place on 2nd – 3rd September 2016 at iconic music venue Motion’s recently refurbished The Skate Park, an exciting addition to the annual Bristol Beer Week. The festival comes from the team behind London Craft Beer Festival, one of the UK’s best-known celebrations of independent craft beers and breweries. Teaming up with Bristol Beer Week, which will run from 27th August – 2nd September, and working with local breweries and bars, the festival will be a grand finale to a stellar week of beer in Bristol, showcasing the best of the Bristol craft beer scene and the wider craft beer community.

Taking the lead in demonstrating what puts Bristol at the forefront of the worldwide craft beer scene will be local breweries including Arbor, Wiper & True, Wild Beer Co., Lost & Grounded, Left Handed Giant and Moor, with a full line-up to be announced in the run up to the festival. Alongside local stars, and in celebration of the spirit of the craft beer community, great brewers from across the country like The Kernel, Beavertown, Magic Rock and Brewdog and international guests from the US and Europe will also join in. Each brewery will be bringing old favourites, new innovations, exciting collaborations and more, with guests able to sample up to 250 of the most exciting and unique craft beers.

A celebration of beer, good times & good food, the festival will also showcase an amazing range of delicious treats & street food inspired favourites, using seasonal ingredients and local suppliers. Living up to Bristol’s reputation as a music loving city, a stellar line up of acts will also be announced with previous performances at London Craft Beer Festival having included the likes of Chase & Status, Ghost Poet, Craig Charles, Artful Dodger, Public Service Broadcasting, The Cuban Brothers and DJ Yoda.

Taking place at Motion’s ‘The Skate Park’, which recently launched with the BBC 6 Music Festival, Bristol Craft Beer Festival is proud to be one of the first food and drink events to take place in the space. The triple height halls will be home to some of the best craft beer, music and food under one roof, making it the place to be come September, and the perfect way to round off Bristol Beer Week.

A full line up of breweries, music acts and food offerings will be announced in the run up to the festival.

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And Union

Friday

The gentleman at And Union have launched an Indian Pale Ale expression named Friday.

Brewed over a 10 week period, it’s said to be their first take on the American style IPA and joins the existing And Union range of unfiltered biers and IPA’s that are brewed in Bavaria.

But who are they actually?

Back in 2007, the trio of a father, his son and a longtime friend worked on a project to create craft lager and ales, collaborating with four small family owned Bavarian breweries, one being almost 500 years old and the youngest at only 90. Using only barley, yeast, hops and water, they create small batches that hone the aromas and flavours, something the more commercialised brands can fail on sometimes.

So how does their newest expression fare? Well below, I give to you my tasting notes –

And Union, Friday – 6.5%

Lots of ripe peach notes on the nose with plenty of deep barley and yeast aromas setting the smooth tone. A slight sharpness on the palate initially, but softens out to become a light aromatic peach flavour, wrapped with dry hopped notes and deep tropical fruit.

A tasty expression, one that is unfiltered and unpasteurized, whilst also adhering to the German purity laws (a vegan friendly IPA). Other expressions to look out for include Unflt Lager, Neu Blk, Beast of the Deep, Steph Weiss, Hand Werk and Sun Day. I’ll let your intrigued mind seek each out to find what styles they could all be.

© David Marsland and Drinks Enthusiast 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Van Bulck

Van Bulck

Organic products are a way of life in the times we live in. No longer is it seen as a gimmick or a culture difference, but as accepted as any new brand can be. Van Bulck is the latest organic beer to hit the UK, and it promises a range that only a few brewers can master.

2013 saw an ex-chef and sommelier of 20 years by the name of Denis Renty create a three expression strong organic beer in partnership with a seven generation brewery. Based in Flanders in Belgium, renowned for growing some of the best hops available, Denis has adapted an old family recipe and tailored towards the palate of today. His mother still lives in Flanders and was a renowned chef in her own right. Her maiden name is Van Bulck, hence the name and inspiration, and still works only with organic products in the family hotel and restaurant.

The brewery has adapted itself to meet the strict requirements of brewing organic beers, to the point of the brewer was awarded by the ‘Fédération des études et recherches dans l’industrie de fermentation’ for his scientific study ‘The return of the hopping during the cooking of the wort and the loss of bitter agents during the further production process’.

A mentioned, the brewing process is something only few brewers master, seeing the use of gluten poor and organic barley malt within Van Bulck. This is said to result in a lighter, more balanced flavour that can match with a variety of food recipes.

So how do they fare? Well below, I give to you my tasting notes –

Van Bulck Gluten Free Organic Lager – 4.5%

Light, fresh aromas of honey and walnut come through on the nose. Very light upon the palate, with a thin flavour of honey following from the nose. A clean finish albeit a little dry.

Van Bulck Organic Blonde Beer – 4.6%

Herbal notes on the nose with liquorice, apple and soft apricot. Lively upon the palate, with a soft white fruit cover and fresh wheat aftertaste. Lingering freshness.

Van Bulck Wild Fruit Beer – 4.7%

Made with 7 different fruits – cherries, pomegranate, raspberries, blueberries, strawberries, grapefruit, blackberries.
Plenty of ripe, raw red fruits on the nose, with the raspberries and grapefruit dominating. Very soft on the palate, with a subtle natural sweetness followed by strawberry and pomegranate flavours. A lingering finish of cherry.

Three very natural tasting expressions here, and I can see how they can be versatile when it comes to matching with food. For example, the organic lager would go well with oysters, crab, mussels and shellfish, whilst the blonde beer paired with white meat or lemon cake would go down very well. The wild fruit beer though would pair nicely with red fruits, venison or strong cheese such as the French styles or Stilton.

Worthy of a purchase if you are after a natural flavour, or fancy matching with any of the suggestions above. Enjoy!

© David Marsland and Drinks Enthusiast 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

The House Of Peroni Brings Cinema Al Fresco To Harvey Nichols Manchester This Summer

House of Peroni

Peroni Nastro Azzurro brings a taste of Italian life to Manchester. For two weeks, New Cathedral Street outside of luxury retailer Harvey Nichols Manchester, will be transformed into a stylish al fresco bar and cinema. Guests can enjoy sumptuous Peroni Nastro Azzurro infused drinks alongside a selection of Italian contemporary films and classics. This wonderful experience will take place within a beautifully designed terrace located in the heart of Manchester.

Open to the public from Tuesday 14 July, Cinema al Fresco will transport guests from the busy city streets and immerse them into an evening of Italian culture. Guests will be able to book tickets to the cinema showing films such as ‘I am love’, ‘The Tourist’, and ‘Reality’ at 7pm every evening from Wednesday to Saturday, with a matinee taking place at 2pm on Sunday. Wireless headphones will ensure viewers can watch the films whilst enjoying the al fresco views of the shops and excitement around them.

Cinema al Fresco will also be home to a Peroni Nastro Azzurro bar offering an infused drinks menu created by award-winning master mixologist Simone Caporale from The Artesian Bar at the Langham hotel in London. The highly inventive Peroni Nastro Azzurro infused drinks are inspired by outdoor living and contain unusual and fragrant ingredients such as bergamot and juniper as well as an abundance of fresh citrus fruits, berries and superfoods. Both can be enjoyed throughout the day and evening within an alfresco setting.

Marion Carpentier, Group Food and Hospitality Director, Harvey Nichols, said: “Renowned for offering our customers an unrivalled experience in luxury retail and hospitality, we are thrilled to be collaborating with House of Peroni to bring an injection of Italian summer style to our Manchester store.”

The cinema and bar will be open every day from Tuesday 14 July until Saturday 25 July.

For more information about The House of Peroni visit: http://www.thehouseofperoni.com

ShinDigger

ShinDigger

ShinDigger is a part of the wave of craft ales that hit the many pubs, bars and restaurants around the UK. Formed back in 2013, this Manchester based brewery has seen itself organically grow and produce a selection worthy of any major brewery. But how did this all come about?

The two owners, Paul and George, are alumni of Manchester University, and when not studying, they invested jointly in a home-brewing kit. Using the space in their kitchen to brew, and the basement of their student house to ferment, they started to sell their freshly brewed beer in the scene they knew best – house parties.

In the Autumn of 2013, they applied and received a small loan from the government and expanded the business to include the producing of ShinDigger kegs. This kick-started the growth of seeing their ales within bars and pubs around Manchester, riding on the popularity with students. Within the 1st year, 5 expressions were launched and now use the sub-letting of a variety of local breweries to keep up with the demand.

So how do they fare? Well below, I give to you my tasting notes –

ShinDigger West Coast Pale Ale – 4.7%

Using hops from the American West Coast. Soft citrus and caramel upon the nose, with hints of dry lemon peel coming through. Light, soft and subtle flavours of dry citrus upon the palate, with a short finish that offers a subtle freshness combined with a slight bitterness.

ShinDigger South Pacific Pale Ale – 4.5%

Using hops of the Southern Hemisphere. Soft with a slight sweetness of caramelised fruits on the nose. Smooth upon the palate, with caramel, red fruits and natural sweetener coming through to complete a lingering finish.

ShinDigger IPA – 5.6%

Fresh on the nose with orange and apricot aromas present. Quite sharp on the palate, but softens to a tart, lingering finish with plenty of orange rind and a smooth finish of light, delicate citrus.

ShinDigger Pils – 4.1%

Conditioned for 3 weeks and dry hopped with Aussie hop Vic Secret and US hop Simcoe. Dry, delicate aromas of herbs and oak on the nose. Soft on the palate, with an immediate dry texture that delivers subtle herbal flavours on the lingering finish.

ShinDigger PIP – 6.3%

Lively dry hops with plenty of tangerine and earthy aromas coming through. Soft upon the palate, with the dry hops coming through again, offering a sweet fudge flavour. It develops into a tart oak hit on the long, dry finish.

A varied selection available, with a Black IPA also a part of the core range. Paul and George have also branched out into aligning ShinDigger into the world of music after collaborating with Werkha, an up and coming Manchester based music producer. Oh and the name ‘ShinDigger’? It’s said that the name embodies their ethos that beer is about having a good time with your friends and enjoying the moment. To find out how you can get your hands on the range, give them a shout. One’s to definitely look out for in the craft ale revolution

© David Marsland and Drinks Enthusiast 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Robinsons Celebrate Second Amazing Year For Trooper British Premium Beer

Trooper

In 2013, at a time when so called “celebrity brews” were popping up with increasing frequency, nobody knew what to expect from Iron Maiden’s plan to create a Premium British Beer with Robinsons; family brewers since 1838. But, as the beer celebrates its 2nd birthday, TROOPER is fast becoming a serious contender in the global beer market.

Just as beer needs the right ingredients and conditions to thrive so too does a brand collaboration and the people who nurture it. Born from vocalist Bruce Dickinson’s energetic enthusiasm and intimate knowledge of real ale, Iron Maiden’s worldwide reputation for passion and integrity, and Robinsons brewing knowledge (passed down from generation to generation), TROOPER had all the right elements to produce an award-winning recipe.

Every detail, from the selection of hops and brewing technique with Robinsons’ Head Brewer Martyn Weeks, to the choice of name and label design, through to the marketing direction were made in close consultation with Bruce and members of his management team. Bruce was adamant that care should be taken to market TROOPER as a Premium British Beer for the taste and quality. No gimmicks, just solid foundations growing, layer by layer.

Now two years on TROOPER has leapt ahead of the competition, picking up a Gold Award at last years’ BBI Drinks competition and has just been singled out as the second best New Product Development launch of the past 2 years.*

Abroad, TROOPER has become Sovereign’s (Robinsons official export partners) biggest brand in their export business, establishing solid business in 42 international markets.

David Davies, M.D. of Sovereign Beverage Company commented: “We are the largest exporter of ales and cider from the UK. Unlike many British beers which struggle to compete internationally, TROOPER has maintained its stunning export success with repeated high volume orders across some of the world’s leading importers. As international demand for British beer continues to grow, I am confident that TROOPER will continue to be the fastest selling and largest volume ale for British sales globally.”

At home, TROOPER’s success has grown the Cheshire Brewers Free Trade business by 27%**, doubled their sales force, secured a 20% uplift in On Trade routes to market from global brewers to local wholesalers and put Robinsons firmly on the world map. CGA stats also highlight that TROOPER is in heady growth (60% up in the last 12 months and the third fastest growing beer in the market).

Robinsons M.D. Oliver Robinson comments “We’ve had a terrific journey. It’s a great pleasure working with Bruce and his team and we have strategic plans to continue expanding the TROOPER legacy. Considering the Premium British Ale market is flat, and we don’t have huge marketing budgets, TROOPER has exceeded expectations. It is testament to the quality (and taste) of the liquid and I think this growth illustrates how important it is to believe in your product and, most importantly, the people behind it. On behalf of the Robinsons family and the entire TROOPER team… we would like to say a big thank you to you the fans of both the beer and Iron Maiden for supporting us and picking up a pint of TROOPER. Here’s to the next two years!”

In recognition of the importance of the support from the On Trade, Robinsons have selected 50 special and intimate venues across the UK to join the celebrations of TROOPER’s official 2nd Birthday this Saturday 9th May, with exclusive bunting, drip mats, bar runners and collectable badges to everyone buying a pint or bottle. Click here to see the list of pubs.

Artisan Drinks

Lindy Wildsmith Artisan Drinks

I’ve many a reference book on my shelves, ranging from brand specific, to cocktail ideas, to category overviews. It’s odd to admit then that despite the numerous titles, I don’t sit down, open one up and flick through. I do know why. I get incredibly frustrated if I come across an inspiring idea, or a cocktail that I would love to re-create and experience. I haven’t got the bar, the arena to show these new-found ideas off. Well, not yet anyway. But until that day when I sign on the dotted line, I keep my nose firmly out of a good book for my own sanity. My only outburst of this shall we say is the goal of Drinks Enthusiast and this very website that you are browsing. This site, this drinks directory more than anything, is my outlet, my ‘sneak peak’ as I stride towards experiencing as much as I can in view of what I believe will be a ground-breaking concept for a bar. To some, this whole paragraph may sound confusing, spacial maybe. Odd perhaps. But I invite you to my bar in the future and I promise it will all become clear.

However I’m contradicting myself a little. I’m not a blogger who rambles on about their ideas. No, never have been, but I believe an explanation was due as this feature looks at the one aspect of my life I try to avoid. This feature looks at a category I have never once reviewed, and starts with a book entitled ‘Artisan Drinks’.

The cover may look familiar to some as the author Lindy Wildsmith released this back at the latter end of last year. And I’ll hold my hands up, I’m late into the party when I promised to take a look at this. The aforementioned reason perhaps, as essentially I’ll be raking in some ideas that Lindy has published, and wishing I could recreate for the crowds in Manchester. Intrigue has got the better of me though as the aspect of DIY liquids has become a hot topic in the last few years between both bartenders and customers.

So lets take a look.

Lindy herself runs a venue named ‘The Chef’s Room’ in Wales, specialising in British country cooking and Italian regional food, a passion she picked up after living in Rome for several years. This sentence alone sets the tone of the recipes and ideas. Italy is seen as on of the countries that originates the combination of herbs, elixirs and fruits, while Britain gives the simplicity to the recipes which make them stand out for all to re-create. Take her ideas for cordials and soft drinks. The first recipe is a ‘Italian lime siroppo‘, a modern take on a 1696 idea, and is essentially 5 limes, and a 2:1 ratio of water to sugar. You couldn’t start with a simpler Italian/British combination! Grenadine, ginger, lemon barley and spiced blackberry are all covered, as are some of the more intriguing bases including raspberry vinegar, rosehip syrup and syrop de menthe (mint).

It’s not just your usual syrups that Lindy covers though. she dives into the likes of beer, cider and perry, wine, digestifs, punches and cocktails, as well as dabbling with non alcohol versions of sparkling, soft drinks and elegant mocktails. Her mocktails, for example, utilise her previous recipes, including one for a ‘Prohibition’ cocktail. Home-made apple juice combines with syrop de menthe and egg for a truly unique drink for an evening. I’m sure there’s no better feeling when you blend two home-made creations to make one truly artisan drink!

it’s not just your usual fruits and herbs that get a shoe-in within the book though. The last chapter dives into the teas, tisanes and spicy brews, something that has grown with fascination these last few years. Examples include ‘herb garden tisanes‘ using thyme, sweet cicely and borage amongst others, or ‘hot tangerine and nutmeg chocolate’ that will surely blow away your usual supermarket mix. While flicking through though, you can’t help but notice some stunning photography skills which really make each recipe hit with impact. Photographer Kevin Summers is a 20 year veteran, working with the likes of Delia Smith and Nigel Slater, and has produced some amazing shots of all aspects of recipe production.

I’m glad I plucked up the courage to open up and have a read. A recipe book essentially, and one that has now filled me with ideas for that opening night. The recipes are simple and I’m sure incredibly effective, and it seems that there is a finished product that would work for just about any palate. Variation is key these days, and Lindy has got it spot on. Grab a copy and take a look for yourself. I suppose though that I can only guess at the moment that her recipes will stand up to others who have come before her.

Give it a year and I’ll let you know.

© David Marsland and Drinks Enthusiast 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Robinsons Are Brewing A New Look

Robinsons Master Unicorn-Brewery CMYK CPR AW

ROBINSONS – one of only 32 independent family-run breweries in the UK – has announced a company-wide rebrand commencing with a new logo design by Truth Creative; an award winning design agency based in Manchester.

The brand revamp comes as Robinsons prepares for their biggest pub investment commitment to date, which includes fresh pub signage throughout the estate to reflect the sleek new look, and over the coming months new pump clips, bottle labels, merchandise and literature, together with a newly designed corporate website, will be updated to reflect the new brand identity.

Explaining the vision behind the new look, Darren Scott, Founder and Creative Partner of Truth, commented: “We were thrilled to be asked to deliver a new brand proposition and corporate identity for Robinsons. We have modernised, refined and simplified the brand mark to be bolder, more dynamic and future proofed. Robinsons rebranding is distinctive without detracting from the Unicorn motif; which has formed the backbone of their respected lineage and represents all the company stands for as an independent family brewer. Likewise we felt ‘Copper’ was a key ingredient in the Robinsons brand recipe. The material is historically intertwined with the craft of brewing and beer; as well as having a strong presence throughout Robinsons’ Visitor Centre; including a reconditioned Copper vessel which served the brewery for more than 80 years.”

“We have a wonderful tradition of strong brand identity that stems over the last 176 plus years,” explains Oliver Robinson; joint Managing Director (Beer Division) of Robinsons Brewery. “As custodians of our family business we have reached a point to move forward with its development and in doing so take a tighter control of our image, how we portray ourselves and importantly our tone of voice. Following heavy investment in our pubs, brewery and beers, we felt it was the perfect time to brew a new look and redefine our positioning.”

Handcrafted in the historic market town of Stockport since 1838, Robinsons has evolved from a local Stockport brewer to a multi-million-pound establishment owning over 300 pubs across Cheshire, Lancashire, Derbyshire and North Wales. With the sixth generation now at the helm, Robinsons continues to offer a wide range of award winning ales, ranging from heritage brews (such as Old Tom and Unicorn) to lively young ales (such as Dizzy Blonde and TROOPER; brewed in collaboration with Iron Maiden). It’s a winning formula that has earned the company worldwide recognition.

William Robinson, joint Managing Director (Pub Division) comments: “We’re incredibly proud of our achievements and of our unique family heritage which binds us together. Robinsons is a passionate and dynamic business with great traditions and bold new ideas. It’s at this critical point in our drive to evolve and move forward that we have reviewed our image and experience as a brand.”

Robinsons remain one of Britain’s best-loved family-run breweries and one of the most celebrated, having won many prestigious awards over the years, including ‘World’s Best Beer’, ‘BBPA Beer Champion’ and ‘Family Business of the Year’. In addition, the brewery Visitor Centre has recently been voted ‘Best Small Visitor Attraction’ by Marketing Cheshire, automatically being put forward for the Visit England awards in 2015, and Robinsons has been shortlisted for the Publican Awards under the category ‘Best Community Pub Operator’.

Concluding, Oliver Robinson said: “It’s an exciting time for Robinsons – and for our customers. Combining craftsmanship with innovation, we will continually strive to better our offering and bring brilliant products and outstanding social experiences to our customers.”

To stay in the mix, please visit www.robinsonsbrewery.com

 

New New Zealand Based Craft Beer Launches To The On-Trade

Monteith's

Monteith’s Brewing Company, the iconic and oldest craft brewery in New Zealand, made its debut in the UK on-trade on the 11th September by showcasing a range of four beers, available with immediate effect via HEINEKEN® UK.

Established by Stewart Monteith in 1868 for the pioneering gold mining communities on the country’s South Island West Coast, this heritage brand has long been loved by a series of successive generations and is now recognised as a leader in the New Zealand craft beer market.

The launch event took place at the New Zealand-inspired restaurant Kopapa in Convent Garden, where a host of media and Kiwis joined the team at HEINEKEN for an exclusive introductory food-pairing session hosted by beer expert, award-winning beer writer, comedian and one half of the ‘Thinking Drinkers’, Ben McFarland.

Speaking about the brand event Ben McFarland said: “It’s never been a better time to be a discerning beer drinker in the UK where consumers are enjoying an unprecedented level of choice in terms of flavours, styles and drinking experiences.

“With a plethora of highly sought after hop varieties and a thriving craft brewing culture, New Zealand has emerged as one of the world’s most exciting brewing nations in recent years and Monteith’s, whose history dates back nearly 150 years, has been instrumental in this.

“Back in New Zealand, Monteith’s has been celebrating beer’s kinship with cuisine for some time now and having partnered with Kopapa, a restaurant owned and ran by Kiwis, it was interesting to see how chef Peter Gordon dovetailed Monteith’s quartet of beers with a range of different dishes.”

Pedro Cruz, Manager Export Western Europe, of HEINEKEN adds, “With consumer interest in the indie beer market continuing to accelerate, we are delighted to bring the unique and refreshing Monteith’s range to the UK. Even before its UK launch date the brand is already developing a powerful buzz on social media across the UK as craft beer fans eagerly anticipate the arrival of the ultimate expression of New Zealand’s proud brewing heritage.

Monteith’s has developed a cult following outside its home nation and is perfectly suited to today’s consumer demands for more from a beer, particularly in the versatility of pairing Monteith’s variants with contemporary food options.

The combination of great flavour, unique heritage and a natural affinity with food makes Monteith’s an exciting and appealing new option for UK restaurants and bars to offer to their customers.”

The Monteith’s range presented in 33cl bottles:

Monteith’s Bohemian Pilsner Beer – An eastern European-style lager with immense flavour and enormous hop character, this premium beer leaves you with a smooth, clean and bitter taste and pairs particularly well with tomato-based pasta dishes or shellfish.

Monteith’s Southern Pale Ale – The intensity of North West American hops with the liveliness of New Zealand hops, filtered to give a clear straw appearance. Beginning with a zesty citrus aroma, this pale ale has a full malt flavour and crisp finish, pairing well with fish and poultry dishes or ripe Camembert.

Monteith’s Summer Ale – The malts give it the smooth heart, the single hop and ginger its touch of spice. A little rata honey finishes things off nicely, leaving a truly refreshing taste experience and it’s great with summer salads, stir-fries or creamy Brie, pine nuts and honey oat bread.

Monteith’s India Pale Ale – With a fruity aroma, this ale has a distinct Kiwi taste thanks to the special New Zealand hops. With plenty of rich maltiness and a touch of bitter this premium beer leaves you wanting more and is perfect with fish ‘n’ chips, as well as creamy cheeses.

All Monteith’s beers are naturally brewed without artificial additives or preservatives. In fact, the only additives are ingredients like rata honey.

Available from HEINEKEN UK.

For more information on Monteith’s please visit http://www.monteiths.co.nz or visit http://www.facebook.com/Monteiths

Trooper Scoops Its First Award In Prestigious Bottled Beer Competition

Iron Maiden

Rocker-cum-brewer, Bruce Dickinson,  has every music accolade under his belt worth having, but this is his first in the brewing industry and the fact that it was awarded in a blind tasting, which saw TROOPER unanimously voted best in class by the prestigious panel, makes this victory all the sweeter for Bruce.

This year the BBI competition, which first began back in 1953, attracted a record number of entries. Ed Binsted, BBI President, commented: This year TROOPER was an outstanding entry. It was marked as the clear gold winner in that class by ALL the judges, I can’t remember this happening before. We set very high standards when conducting the blind tasting, none of the judges know the products they are tasting, as all labels, printed crowns and embossing on the bottles are removed, so the results reflect purely the quality of the products taste. Summing up I would say very well done to TROOPER.”

Commenting on his first beer award for TROOPER, Bruce Dickinson said: “As a dedicated ale drinker myself, I’m very aware of the many great beers available and the extremely high level of competition we face. For TROOPER to have grabbed people’s imagination and taste buds right from the very start has given us all a real sense of satisfaction. But winning our first award just months after TROOPER’s first birthday is the perfect icing on the cake and a great start to our second year in the beer game.”

John Robinson, Robinsons Brand Manager, is delighted with TROOPER’s first beer win: “It really has been an incredible journey and one which we are very proud of – from the initial beer tasting with Bruce, through the excitement of the launch, to now distributing TROOPER in just under 40 countries, quadrupling our export sales, brewing over 5 MILLION pints in its first year, and engaging a whole army of new beer fans – this award makes all the hard work worth it. And the fact that the accolade came on the back of a blind tasting just emphasis what we – and the fans – have been saying since TROOPER was first launched – the beer tastesgreat!”

The medals and certificates will be presented at the annual BBI dinner being held on Thursday 23rd October at The Vintners Hall, City of London.

As a result of TROOPER putting its beery head above the parapets and achieving huge global success over the last 12 months, Bruce Dickinson has been asked to announce the winner of the much-coveted ‘Champion Beer of Britain’ award at the Great British Beer Festival (GBBF) in London tomorrow (Tuesday 12th August) at 3pm; organised by the Campaign for Real Ale (CAMRA).

Colin Valentine, CAMRA Chairman, commented: “CAMRA are hugely proud to have Bruce Dickinson of Iron Maiden announcing the winner of the Champion Beer of Britain competition. He is a true real ale lover and has brewed his own beer with Robinsons Brewery called TROOPER which we are going to be selling at the festival.”

The unique flavour of TROOPER ale has proved hugely popular and will certainly be a must-try for many ale enthusiasts at this year’s festival.

The Great British Beer Festival will see over 55,000 thirsty beer lovers attend the week-long event, which will feature over 900 different real ales, ciders, perries and international beers across a total of 29 different bars. Robinsons’ TROOPER beer will be available while stocks last on the ‘Stilt Walker’ Bar (B10).