This March and April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range, after the initial success of last year’s programme.
Brand Ambassador Dave Marsland and the Emporia Brands team will be touring fifteen cities as they bring together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and an edition of premium expression 1931, plus a selection of the distillates from which they are blended.
In 1931, the Barnard family founded a distillery at Dennery, St Lucia. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.
With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.
Cities on the tour include Manchester, London, Leeds, Brighton, Liverpool, Birmingham, Nottingham, Leicester, Newcastle, Cardiff, Reading, Edinburgh, Dundee, Aberdeen and Glasgow, with Emporia Brands looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.
Places are limited for each session, due to the rarity of gaining the exclusive 1931 and distillates for the tasting’s. To secure your place, please contact Dave Marsland at email@example.com, stating the session you wish to attend from the list below.
Manchester Mojo’s, 9th March, 1:30pm
London Burlock, 15th March, 2pm
Leeds Mojo’s, 15th March, 1:30pm
Brighton Oki Nami, 21st March, 1pm
Liverpool Maya, 23rd March, 1:30pm
Birmingham Island Bar, 4th April, 2pm
Nottingham Brass Monkey, 5th April, 3pm
Leicester The Queen of Bradgate, 6th April, 2pm
Newcastle Alvino’s, 11th April, 1pm
Edinburgh Reekie Tiki, 16th April, 4pm
Cardiff The Dead Canary, 21st April, 2pm
Aberdeen Bos’n, 23rd April, 3pm
Dundee Draffens, 24th April, 4pm
Reading Milk, 26th April, 2pm
Glasgow Distill, 26th April, 4pm