St Lucia Distillers Set to Travel Around the UK

Distillers-Final-LogoThis March and April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range, after the initial success of last year’s programme.

Brand Ambassador Dave Marsland and the Emporia Brands team will be touring fifteen cities as they bring together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and an edition of premium expression 1931, plus a selection of the distillates from which they are blended.

In 1931, the Barnard family founded a distillery at Dennery, St Lucia. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

Cities on the tour include Manchester, London, Leeds, Brighton, Liverpool, Birmingham, Nottingham, Leicester, Newcastle, Cardiff, Reading, Edinburgh, Dundee, Aberdeen and Glasgow, with Emporia Brands looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited for each session, due to the rarity of gaining the exclusive 1931 and distillates for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

Manchester       Mojo’s, 9th March, 1:30pm

London                 Burlock, 15th March, 2pm

Leeds                    Mojo’s, 15th March, 1:30pm

Brighton              Oki Nami, 21st March, 1pm

Liverpool             Maya, 23rd March, 1:30pm

Birmingham       Island Bar, 4th April, 2pm

Nottingham       Brass Monkey, 5th April, 3pm

Leicester             The Queen of Bradgate, 6th April, 2pm

Newcastle          Alvino’s, 11th April, 1pm

Edinburgh           Reekie Tiki, 16th April, 4pm

Cardiff                  The Dead Canary, 21st April, 2pm

Aberdeen           Bos’n, 23rd April, 3pm

Dundee                 Draffens, 24th April, 4pm

Reading                               Milk, 26th April, 2pm

Glasgow              Distill, 26th April, 4pm

 

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at www.facebook.com/ChairmansReserveUK and Instagram at  www.instagram.com/chairmansreserveuk

Follow Emporia Brands on Twitter @EmporiaBrandsUK, Facebook at www.facebook.com/EmporiaBrands and Instagram at www.instagram.com/emporiabrands

Glenfiddich’s Inaugral Experimental Bartender Competition Crowns Its UK Winner

Glenfiddich
Glenfiddich’s first global competition to find the world’s most experimental bartender kicked off with the UK being the first country to crown their winner, Shea Campbell from Orchid, Aberdeen.

True to Glenfiddich’s maverick family values, the global search aims to recognise and reward forward thinking bartenders who collaborate with ‘mavericks’ outside the traditional drinks world, such as musicians, chefs and artists, to develop a unique and inventive Glenfiddich drinking experience.

Shea Campbell partnered with his sister Ciara, a ceramics artist, to create different vessels allowing the drinker to explore the various flavours and aromas of the whisky, as well as experience the touch, weight and colour of the vessel itself.

The judges’ criteria was to find someone with exceptional whisky knowledge who could bring a disruptive, category changing concept and show good commercial understanding for their idea to be replicated globally. The judges, who included Glenfiddich UK Ambassador, Mark Thomson, Glenfiddich’s Senior Brand Manager, Sarah Harding, Hannah Sharman-Cox of Drink up London and Tony Conigliaro of The Drink Factory were impressed by the strong family connection and the share-ability of the siblings’ idea.

Shea said: “To win was very special, because this went beyond other competitions which have the liquid as the focal point, allowing us to focus on the experience. Glenfiddich have really started a new dialogue and platform for bartenders to extend their creative abilities beyond the realm of ingredient pairings and brand knowledge.”

Glenfiddich’s UK Ambassador and judge, Mark Thomson said: “For me, this competition allows us to creatively engage with the on-trade in a new and exciting way, whilst still keeping our maverick brand values at the forefront.”

Finalists will take part in the Glenfiddich Experimental Bartender Academy in November at the Glenfiddich Distillery in Dufftown, Scotland. The winners from UK, USA, Germany, Columbia, SA, UAE, Switzerland, India, and Australia will come together for the four day Academy where they will be tasked with hands on experiences at every stage of the whisky making process. On the fourth and final day they will present their idea to the global judges. The winning collaboration will see their idea become reality, supported by Glenfiddich.