Magnify Your Mind, Stimulate Your Senses And Delve Into Discovery

Hendricks

This August the delightfully diverting Hendrick’s Emporium of Sensorial Submersion – an unprecedented panoply of sensory enlightenment, will offer audible, palatable and tangible stimulation to all curiously minded individuals, in the homeland of its unusual gin, at the Edinburgh Festival Fringe (7th – 30th August).

Within the sumptuous surroundings of 91 George Street, Hendrick’s Emporium of Sensorial Submersion will immerse festival goers in the experimental, the esoteric and the entertaining.  Charming cocktails will enliven auricular and gustatory perception as you explore the Hendrick’s Gin soundscape. Prepare to leave a smidgeon better educated and an imperial ton more befuddled by the absurd abilities of your very own senses.

Inspired by this most unusual gin, world-leading sound artist Mark IJzerman from the University of Utrecht has unpacked each atom of Hendrick’s to create a programme of mind-expanding diversions that utilises the senses to deconstruct the cocktail drinking experience. Be enlightened by the harmonious sounds of cocktail shakers in the ‘Cacophony Bar’, cleanse your mind as you enter the ‘Quietest Bar on Earth’ and be part of a mysterious and magical synaesthetic experiment in a delightfully peculiar laboratory.

Those looking to simply brush the outer circles of their sensorial psyche can enjoy a delectable Hendrick’s Gin cocktail in The Hendrick’s Emporium of Sensorial Submersion bar. Peruse an array of curious oddities, including an extraordinary self-playing piano, the Pianola, Pavlov’s talking dog (trained to associate sound with taste through classic conditioning) and delight in the sounds of cucumber and rose – the twin essences of Hendrick’s Gin – at special listening posts. The sensorially adventurous may delve deeper into the recesses of peculiarity and partake in the packed programme of synaesthetic diversions, offering stimulation and satiation for ears, mind and palate.

Visitors looking for complete sensorial satisfaction can partake in all five experiences for £24, available through www.edfringe.com (ticket price includes a host of refreshing cocktails).  The curiously minded can submerge themselves in any one of the sensorial experience for £8 (including one cocktail).  Tickets for the latter are available from the venue box office.

The Quietest Bar on Earth

Author E.B. White once proclaimed the Martini ‘the elixir of quietude’. In the ‘The Quietest Bar On Earth’ cleanse your palate from sensory overload and enjoy a state of stillness as you marvel at the art of the wondrous Martini.

Quantumphysical Soundscape of Hendrick’s Gin

Have you ever pondered what a cocktail would sound like if we could hear it? Using a most curious contraption we will uncover the secret quantumphysical voice of cocktails as we amplify the effect one has on the vibration of concoction’s sub-atoms, in the Soundscape of Hendrick’s Gin.

Sonic Cucumber Bath

Purify your mind and embrace your alpha brainwaves as our gongologist envelops you in sound taking you to a state of total mental relaxation.

The Audio-gastrotorium Laboratory

Our sensory stimuli are all interconnected.  We have known this for some time, but we rarely prepare our beverages or cuisine with sound or colour in mind.  In the lab, you become part of our experiments as we divulge the secrets of the way we perceive taste and sound.

A Gentle Trip Through The Ages of Gin

Bringing the story of gin throughout the ages to life in a sensory group experience. From the introduction of Jenever in the Dutch Wars to Hogarth’s 1751 engraving Gin Lane, take a trip through gin’s rich and intriguing history, exploring the sounds, smells and tastes that have made this esteemed spirit what it is today.

The Cacophony Bar

Revel in the riotous dissonance of sound at the Hendrick’s Cacophony Bar and peruse our collection of oddities at your leisure, as you enjoy a delightful Hendrick’s Gin cocktail.  Free admission midday – 11pm, with cocktails available from £6.

Commenting on HENDRICK’S at Edinburgh Festival Fringe, Sam Bovill, Senior Brand Manager for Hendrick’s Gin, said: “We are extremely excited to launch the Hendrick’s Emporium of Sensorial Submersion in the homeland of our unusual gin. With a host of intriguing experiences, and a menu of incredible Hendrick’s Gin cocktails – the Hendrick’s Emporium of Sensorial Submersion is set to be the venue of choice for thirst quenching, mind tingling entertainment.”

Hendrick’s Emporium of Sensorial Submersion will be located at 91 George Street from 7th – 30th August 2015.

The full Hendrick’s Emporium of Sensorial Submersion experience will run every hour from 6pm – 11pm, Wednesdays to Sundays. Each experience will last approximately two hours and will be undertaken in groups of 20. Tickets for the full experience cost £24 (including drinks) and can be purchased from https://tickets.edfringe.com/whats-on/hendrick-s-emporium-of-sensorial-submersion. The tickets include the following experiences:

–       Welcome Bar

–       Quietest Bar on Earth

–       The Audio-gastrotorium Laboratory

–       Quantumphysical Soundscape of Hendrick’s Gin

–       Sonic Cucumber Bath

–       A Gentle Trip Through The History of Gin

Diageo Still Popping Up At The Edinburgh Fringe

Get yourself to Edinburgh and check out a whole host of pop-up bars from Diageo –

tanqerayTanqueray Secret Garden

56 North, Tanqueray Gin and Diageo World Class are delighted to present the “Secret Garden”. Located behind the home of Scottish Gin at 56 North this previously unused space is being transformed into a summer garden for the Fringe Festival 2014. Be sure to try the Tanqueray No.TEN Grapefruit & Chamomile Fizz.

don julioDon Julio at Festival Square

Make sure you visit the Don Julio hut in the heart of the festival, Festival Square and grab a Don Julio frozen margarita before you shoot off to see a show.

zacapaThe Zacapa Experience at Chaophraya

Situated at exactly 23 metres above street level is ‘The Zacapa Experience’ at Chaophraya with unparalleled views over Edinburgh’s famous George Street. The must have drink here is the Zacapa 23 vanilla and banana smoked pina colada, best enjoyed with sunshine.

johnnie walkerJohnnie Walker at Harvey Nichols

The Harvey Nichols rooftop terrace has had a makeover and transformed into a Johnnie Walker experience complete with a World Class cocktail menu. If you get time you can even warm up for the Ryder Cup by practicing your putting skills whilst sipping on a Johnnie Walker Blue Label.

Magnify Your Mind, Stimulate Your Senses And Restore Your Spirit Of Curiosity

Hendrick's

This August, Hendrick’s Carnival of Knowledge – a unique travelling parlour of enlightenment – is heading back to the homeland of its unusual gin and returning once again to The Edinburgh Festival Fringe.

From the 7th – 10th August 2014 Hendrick’s Carnival of Knowledge will take up residence once again in the sumptuous surroundings of One Royal Circus, Edinburgh for four days of intellectual sustenance and libatory stimulation.

Bringing with them exceptional experts, erudite amateurs and passionate dilettantes The Carnival will feature a delightful cocktail bar for all to enjoy, as well as a packed programme of interesting diversions and entertainments such as:    

  • Burke and Hare day with Antique Beat and A Curious Invitation:

Join renowned purveyors of the peculiar Antique Beat and A Curious Invitation as they host a series of fascinatingly macabre events and discussions on Scotland’s greatest serial killers Burke and Hare. From a psychoanalysis of the men behind the death masks in ‘Portrait of a serial killer’, to The Art of Voodoo and an Anthropomorphic Mouse Taxidermy Workshop this gruesome yet enthralling day is not to be missed. Sunday 10th August 1-9:30pm (free admission for various shows, tickets £12 otherwise including a delightful cocktail)

  • The Universe inside your head – a day of discovery with Guerilla Science

Prepare to be delighted and inspired as Guerilla Science host a day of dynamic discoveries and endless possibilities. From a Jelly Brain Dissection to The Power of Smell and a bizarre look at Zombies I have known and loved, this day of fascinating findings might leave you more baffled than when you arrived! Saturday 9th August 1-10pm, (free admission for various shows, tickets £12 otherwise including a delightful cocktail)

·      Canongate presents Curious Stories for Curious Minds

Celebrated publishers Canongate will be bringing a day of literary nourishment for the curiously-minded. From a workshop on how to Create your own Comic to discussion of the blisteringly intelligent thriller Lust and Lycanthropy, Canongate will provide fictitious fuel with their host of Curious Stories for Curious Minds. Thursday 7th August 12-5:30pm, (free admission for various shows, tickets £12 otherwise including a delightful cocktail)

·      Distinguished creators of intriguing discussion 5×15 have produced a high-octane day of enlightening and inspirational spoken word. From a look at the bizarre stories and specimens of the world’s weirdest creatures at the Carnival of Curious Animals or revealing the softer side of hard-man Ernest Hemingway in Pillow Talk and Sweet Nothings, 5×15 will bring speakers from diverse backgrounds to reveal their most innovative ideas and abiding passions.Friday 8th August 1-9:15pm, (tickets £12 including a delightful cocktail)

·      (and last but certainly not least) Hendrick’s Parlour Bar: Nourish both your mind and your taste buds in Hendrick’s Parlour Bar.  Unusual characters, eye-opening wisdom and exquisite cocktails await the curiously-minded.  Join us and reawaken your spirit of curiosity in the decadent One Royal Circus!  Be seated and enjoy luxuriant libations served by some of the world’s finest bartenders. Thursday 7th August – Sunday 10th August, from 12-11pm (free admission, capacity 40)

Commenting on Hendrick’s at Edinburgh Festival Fringe, Duncan McRae, Hendrick’s British Ambassador, said: “After a most delightful time last year we are thrilled to be returning to the Edinburgh Fringe Festival with Hendrick’s Carnival of Knowledge. Guests at the Carnival can expect to have their minds tickled and expanded through attending one of our intriguing lectures and their thirsts quenched with decadent cocktails from our cocktail bars. With such a variety of incredible entertainments on offer, Hendrick’s Gin contribution to this years’ Festival will be a riotous experience of knowledge and entertainment for lovers of Gin and literature everywhere.”

Hendrick’s Carnival of Knowledge will be located at One Royal Circus from 7th-10th August 2014.

For information on Hendrick’s Carnival of Knowledge, visit: www.hendricksgin.com/carnivalofknowledge to reserve places and book tickets, register at www.edinburghfringe.org

Hendrick’s Carnival of Knowledge in Edinburgh

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EXPAND YOUR MIND, STIMULATE YOUR SENSES AND REVIVE YOUR SPIRIT OF CURIOSITY
ROLL UP! ROLL UP!

JOIN HENDRICK’S CARNIVAL OF KNOWLEDGE AT THE EDINBURGH FRINGE

The delightfully diverting HENDRICK’S Carnival of Knowledge – a unique travelling parlour of enlightenment – will offer intellectual sustenance to all minds at this year’s Edinburgh Fringe (8th – 11th August 2013).

The time has come to reawaken, revive and restore our spirit of curiosity, and once more take delight in the unique and the unusual. HENDRICK’S Carnival of Knowledge brings together the nation’s most expert experts (and erudite amateurs), to create and curate cognitive collaborations designed to stimulate the mind as well as the taste buds.

Within the decadent environs of One Royal Circus, Edinburgh, The Carnival will feature a delightful cocktail bar for all to enjoy, as well as a packed programme of interesting diversions and entertainments such as:

A Feast of Learning: Cooked & presented by The Clove Club. Prepare to have your mind & body nourished and your spirit of curiosity revived in a unique voyage of culinary discovery! Deep within the opulent surroundings of One Royal Circus, a cornucopia of curious courses, delicious cocktails and diverting entertainments will be presented for your delight and delectation by world-renowned chefs, The Clove Club. Saturday 10th August, 7.30-11pm (Tickets £65 – limited to 32 for the evening)

Edinburgh: A Literary City: Join Allan Foster, author of ‘The Literary Traveller in Scotland: A Book Lover’s Guide’, as he reveals the curious and hidden literary tales that make Edinburgh the most storied of cities. Thursday 8th August, 4:30 – 5:30pm (Tickets £12 including one delightful cocktail – limited to 30 per session)

Last Tuesday Society – Why let death get in the way of a good conversation? The Last Tuesday Society welcomes Professor Richard Wiseman for an evening of ectoplasm and uncanny spectacle as we cross over to the other side and communicate with the deceased. Don’t miss the chance to speak to Arthur Conan Doyle or quip with Oscar Wilde as tables wobble and levitate off the floor. Tickets include one delightful cocktail. Saturday 10th August, 1.30-3.30 and 6-4pm (Tickets £12 – limited to 10 per session)

Literary Salon: Damian Barr brings his celebrated Salon from Shoreditch House to Edinburgh. Join him for exclusive readings and revealing interviews with some of the world’s best writers. Guests include the formidably fabulous Janice Galloway and the most marvelous Maggie O’Farrell. Tickets include one delightful cocktail. Thursday 8th August, 8.30-10.30pm (Tickets £12 – limited to 30 per session)

Granta – How to read a story: Learn how to banish stage fright to deliver a BAFTA-worthy performance with stand up comedian Viv Groskop (author of stand up memoir I laughed, I cried), Literary Death Match co-host and Executive Producer, Suzanne Azzopardi. Bring your own work to read or practice with a past Granta story. Tickets include one delightful cocktail. Friday 9th August, 7.30-8.30pm (Tickets £12 including one delightful cocktail – limited to 30 for the session)

Sunday lunch in 2063 Project: Award winning mixologist Ryan Chetiyawardana (Mr Lyan) and Shay Ola founder of the Rebel Dining Society present a curious culinary collaboration like no other. Set 50 years in the future, this short lecture followed by a thought provoking dining experience explores our relationship between sustainability and the future of the food & drink we consume. Cocktails included. Sunday 11thAugust, 4-5.30pm (Tickets £20 – limited to 30 per session)

(and last but certainly not least) Hendrick’s Parlour Bar: Nourish both your mind and your taste buds in Hendrick’s Parlour Bar. Unusual characters, eye-opening wisdom and exquisite cocktails await the curiously-minded. Join us and reawaken your spirit of curiosity in the decadent One Royal Circus! Be seated and enjoy luxuriant libations served by some of the world’s finest bartenders. Thursday 8th August – Sunday 11th August, from 12-11pm (free admission, capacity 40)

Commenting on HENDRICK’S at Edinburgh Fringe, Duncan McRae, HENDRICK’S British Ambassador, said: “We’re extremely excited to be bringing the Carnival of Knowledge to the home of Hendrick’s Gin. Guests at The Edinburgh Fringe can expect to have their minds tickled and expanded through attending one of our intriguing lectures, their thirsts quenched with decadent cocktails from our cocktail bars and their stomachs filled during a most unusual banquet event. With such a variety of incredible entertainments on offer, Hendrick’s Gin contribution to this years’ will be a unique experience for lovers of Gin and literature everywhere.”

HENDRICK’S CARNIVAL OF KNOWLEDGE will be located at One Royal Circus from 8th–11th August 2013.

Subsequent to its Edinburgh engagement, the Hendrick’s Carnival of Knowledge will tour these wondrous British Isles, sharing the gift of ENLIGHTENMENT far and wide.

For information on HENDRICK’S CARNIVAL OF KNOWLEDGE, visit: http://www.hendricksgin.com/carnivalofknowledge to reserve places and book tickets, register at http://www.edinburghfringe.org