The seventh annual Beefeater MIXLDN Bartending competition is now open for entries! Beefeater Gin is from London and is of London, and is still made in the capital today. Bartenders love it because of its unparalleled quality and versatility in cocktails. For this year’s MIXLDN, bartenders are being asked to create a new cocktail thatContinue reading “Beefeater MIXLDN 2017 Bartending Competition Open for Entries!”
Author Archives: Drinks Enthusiast
Special Release Launched For Glen Moray’s 120th Anniversary
Recognising the work of his predecessors, Graham Coull, Glen Moray’s Master Distiller, selected five different vintages of Glen Moray to create MASTERY, the ultimate ‘blend’. The result is a whisky of incredible depth and character that encapsulates the very essence of Glen Moray, steeped in the proud traditions of Speyside, released on 1st July 2017.Continue reading “Special Release Launched For Glen Moray’s 120th Anniversary”
Jägermeister
I think it’s safe to say, Jägermeister has become Germany’s most famous drinks export. But other than its consumption within energy drinks, I’ve been looking forward to actually understand Jagermeister, and how it became one of the biggest brand calls the bar scene has ever seen. So, here goes. Jägermeister can trace its way back toContinue reading “Jägermeister”
Isfjord
Got to love a good back story for a brand. Here’s Isfjord’s; “It all started a little more than 100 years ago when a few good men made the first expedition to explore the Arctic region of Greenland – probably the roughest, cold and hard-hearted area on Earth. Then men who came back, came backContinue reading “Isfjord”
Tappers
It’s hard to tell these days what the term ‘small batch’ can entail. What’s the limit of bottles to produce before you’re no longer coined with the term? Does it stop when a brand becomes commercially available to the public? I only ask as it becomes increasingly difficult to differentiate, but in the end, surelyContinue reading “Tappers”
Kingsbarn Distillery Releases Two Years Old Spirit
Kingsbarns Distillery is proud to reveal that a 2 Year Old Spirit Drink has been bottled and is available to purchase exclusively at the Kingsbarns Distillery and Visitor Centre. Kingsbarns 2 Year Old Spirit Drink is the first release from Kingsbarns to be matured in oak casks however it cannot be called Scotch whisky asContinue reading “Kingsbarn Distillery Releases Two Years Old Spirit”
Beefeater Launches New Global Marketing Strategy
Beefeater, the world’s most awarded gin brand, has unveiled a new global marketing strategy to appeal to a new generation of gin drinkers and capture the true essence of London today. With a long-standing heritage spanning 150 years, Beefeater is from London and is of London, and is still made in the capital today. UnderContinue reading “Beefeater Launches New Global Marketing Strategy”
Chivas Regal Announces The 15 National Winners Who Will Compete In Global Final
Chivas Regal, the world’s first luxury whisky, has revealed the 15 national winners who will compete to be crowned the 2017 Chivas Masters Global Champion, at the Chivas Masters Global Final taking place next month in Tokyo. Now in its fourth year, the 2017 Chivas Masters Global Final (1st – 5th July) will focus forContinue reading “Chivas Regal Announces The 15 National Winners Who Will Compete In Global Final”
Italicus Rosolio di Bergamotto
Italian drinks are a big focus for me at the moment, with the opening of my ‘The Bassano Bar @ PizzaExpress‘ in Manchester a great example of utilising a variety of Italian styles. The rosolio aperitivo category escapes me though, until the arrival of Italicus Rosolio di Bergamotto! I’d imagine the rosolio category isn’t one that strikesContinue reading “Italicus Rosolio di Bergamotto”
Balblair
It’s fascinating to experience a brand of whisky that offers a whole host of expressions that are not to the norm. Vintages can be seen as an exclusive way to release something special, whether it corresponds with a certain milestone year, or a particular one-off style that’s never to be seen again. Indeed these sortContinue reading “Balblair”
DRINKS ENTHUSIAST 