Richard Wynne, founder of world-famous Shoreditch cocktail bar Callooh Callay has announced he will re-launch its ‘secret’ upstairs bar – the JubJub – from May. Following a dramatic transformation, the bar will re-open as a members space next month. Members to the bar will be either chosen through application, or by invitation from the bar team, and will be given a special JubJub key to unlock the door and give them access to the bar. The JubJub relaunch is part of a host of activities at Callooh Callay in the build up to the bar’s 10th Anniversary later this year.
The JubJub has been re-designed to reflect Callooh Callay’s ethos of “serious nonsense”, with the bar aiming to deliver complex cocktails in a fun, nonsensical fashion and a relaxed atmosphere. The bar will operate with an “exclusive yet inclusive” application process – with the bar welcoming applications from within the hospitality industry, as well as from regular customers who have an interest in cocktails and spirits.
Membership to the JubJub comes with a range of perks, including…
Member’s own personal key to access the front door of the JubJub
The option to use a secret entrance and exit to avoid queues at Callooh Callay
Priority access to weekly events including complimentary tastings and cocktail masterclasses
An exclusive monthly e-newsletter with advanced access to booking for events in the JubJub, including New Year’s Eve
A secret, direct Whatsapp number to check immediate availability at JubJub
Complimentary punch on arrival
The option to subscribe to the monthly JubJub bottled cocktail cabinet of curiosity, a monthly subscription programme for members to have a their own pre-bottled cocktail that can be collected immediately from a specific cabinet within the bar.
The bar will also act as a platform for aspiring entrepreneurs, with each month a different Callooh Callay bartender given the keys to the JubJub to fully manage the bar, including creating their own cocktail menu.
Callooh Callay will continue to partner with different spirits brands in the JubJub, changing on a rotating monthly basis where their brand ethos and story can be showcased through partnering with the bartender to create the menu. There will also be the opportunity to run a programme of brand events – from tastings to masterclasses.
Opened by entrepreneur Wynne in 2008 and located in the heart of Shoreditch on Rivington Street, Callooh Callay has earned its reputation as one of the best cocktail bars in the world, winning huge industry accolades including ‘Best International High Volume Bar 2016’ and ‘World’s Best Cocktail Menu’ in 2012 (‘Spirited Awards’ at Tales of the Cocktail), in addition to being included in the Drinks International World’s 50 Best Bars in 2016, 2014, 2013 and 2012. The bar has also launched the career of many a bartender, with an impressive list of alumni.
The JubJub will relaunch at Callooh Callay from May. Members can apply here: https://www.calloohcallaybar.c om/jubjub/