The annual cocktail competition, the “Tío Pepe Challenge” organised by leading Spanish producer González Byass, is celebrating its best edition to date with international reach growing by 40% in terms of entries and global coverage.
The 2018 Tío Pepe Challenge has expanded once again this year with master classes and
regional heats being held in 14 countries across the globe, 6 more than last year.
Regional heats are currently being held in a number of core markets globally including, Belgium, Denmark, Norway, Sweden, Australia, China, UK, USA, Germany, Spain, Chile, Colombia, Mexico and Italy. The talented mixologists that win these regional heats will go forward to compete against their national rivals with the aim of gaining a coveted place at the Grand Final to be held in Jerez during the world famous Feria de Jerez at the beginning of May 2018.
Up to 12 different master classes have been organised in focus markets such as the USA and China since the end of last year, demonstrating the popularity of this initiative and the growing impetus behind the Sherry Revolution, pioneered by González Byass, one of the world’s leading sherry producers.
The competition allows aspiring Sherry experts to test their knowledge about this wonderful fortified wine. The master classes and regional heats events are open to all talented mixologists and are designed inform, educate and instruct on crucial aspects of Sherry including the use of a venencia (the tool traditionally used to extract Sherry from the barrel), recognition of the diverse styles of Sherry wine and how to incorporate them into the mixing of a fine cocktail.
Once the first stage has been completed via an on-line theory quiz, entrants can submit their cocktail ideas for inclusion in the national finals.
The top ten barmen who have created the best cocktail recipes from each country, will then compete to win a place at the grand final in Jerez, Spain where the finalists will battle it out live in front of a panel of renowned, international experts and be tested on their knowledge of Sherry, the use of a venencia and, of course, their ability to make delicious and innovative Sherry cocktails.
The Tío Pepe Challenge is an unprecedented opportunity for bartenders to find out about the variety and scope that Sherry has to offer. Learning from experts, participants will get to showcase their creativity and talent when it comes to mixing cocktails with Sherry. Potential entrants can find out more about the master classes and the competition at